Brandwave

Disneyland vs SeaWorld:Which is more popular?

In September 2026, Disneyland had more branded searches than SeaWorld among theme parks in the United States. Disneyland had about 1 million branded searches, while SeaWorld had 201,000. Disneyland made up 19.8% of all theme park searches we track, and SeaWorld accounted for 4%. When we asked ChatGPT and Google AI Overviews about theme parks, Disneyland appeared in two of the three answers and SeaWorld in none.

Among theme parks in the United States in September 2026

Who do people search for more?

Disneyland, about 5 searches for every 1 for SeaWorld

Disneyland 1M searchesSeaWorld 201K searches

Who does AI mention more?

Disneyland, mentioned in 2 of 3 answers, SeaWorld in 0

Disneyland in 2 of 3SeaWorld in 0 of 3

Who does AI recommend more?

Disneyland, the only one of the two named

Disneyland first in 2SeaWorld never named

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Disneyland was mentioned in two out of three: in two of the three ChatGPT answers. SeaWorld did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Disneyland or SeaWorld more popular in search?

This chart shows how often people search Google for Disneyland and SeaWorld by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.

Disneyland and SeaWorld among theme parks in the United States, by month

Share of searches by month for Disneyland, SeaWorld. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

How has the Disneyland and SeaWorld comparison changed over the last 12 months?

3 findings
  • Disneyland was ahead of SeaWorld in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Disneyland’s share of searches among theme parks in the United States moved from 17.6% to 19.8%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, SeaWorld’s share of searches among theme parks in the United States moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for United States theme parks in September 2026?

1 change

  1. In September 2026, Disneyland gained share of searches among theme parks in the United States, from 18.8% to 19.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Disneyland’s and SeaWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Disneyland

1 branded search term

  • disneyland

SeaWorld

1 branded search term

  • seaworld

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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