Brandwave

Six Flags vs Universal Studios:Which is more popular?

In September 2026, Six Flags and Universal Studios were level in searches among theme parks in the United States, with an estimated 673K branded searches each, at 13.3% of the total each. When we asked ChatGPT and Google AI Overviews about theme parks, Six Flags and Universal Studios each appeared in one of the three answers. Six Flags and Universal Studios were each mentioned first in one of the two answers that named either.

Among theme parks in the United States in September 2026

Who do people search for more?

Six Flags and Universal Studios are searched for about as often as each other.

Six Flags 673K searchesUniversal Studios 673K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Six Flags in 1 of 3Universal Studios in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Six Flags first in 1Universal Studios first in 1

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Top theme parks in ChatGPT and Google AI Overviews

In three ChatGPT questions, Six Flags and Universal Studios were each mentioned in one out of three: in one of the three ChatGPT answers. Six Flags and Universal Studios were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Disneyland1st
  2. Cedar Point2nd
  3. Walt Disney World3rd
  4. Universal Studios3rd
  5. Six Flags5th
  6. Busch Gardens–
  7. SeaWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about theme parks

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Six Flags or Universal Studios more popular in search?

This chart shows how often people search Google for Six Flags and Universal Studios by name. Each line represents a brand's share of searches for all seven theme parks we track, month by month, from searches in United States.

Six Flags and Universal Studios among theme parks in the United States, by month

Share of searches by month for Six Flags, Universal Studios. The figures are in the table below the chart.

View monthly share of searches table
MonthWalt Disney WorldDisneylandSix FlagsUniversal StudiosCedar PointBusch GardensSeaWorld
Oct 202527.9%17.6%17.6%17.6%7.9%7.9%3.5%
Nov 202528.7%22.1%14.9%18.2%3.6%8.1%4.4%
Dec 202533.2%21.8%9.8%18%2.9%9.8%4.4%
Jan 202638.3%23.9%7.2%16.2%3.2%7.2%3.9%
Feb 202637.3%23.5%8.6%15.8%3.9%7.1%3.9%
Mar 202633.3%17.8%14.7%14.7%4.4%9.8%5.4%
Apr 202630.2%19%15.7%15.7%7%8.6%3.8%
May 202626.3%16.6%16.6%13.6%13.6%9.1%4.1%
Jun 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Jul 202626.1%16.4%16.4%13.5%13.5%9%4.9%
Aug 202629.8%18.8%15.5%12.6%12.6%6.9%3.8%
Sep 202631.4%19.8%13.3%13.3%10.9%7.3%4%

How has the Six Flags and Universal Studios comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Six Flags took it in May 2026.
  • Across the 12 months ending September 2026, Six Flags’ share of searches among theme parks in the United States moved from 17.6% to 13.3%, and its estimated monthly branded searches moved from 1M to 673K.
  • Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States moved from 17.6% to 13.3%, and its estimated monthly branded searches moved from 1M to 673K.

How did search popularity change for United States theme parks in September 2026?

2 changes

  1. In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches.

  2. In September 2026, Six Flags lost share of searches among theme parks in the United States, from 15.5% to 13.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Six Flags’ and Universal Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Six Flags

1 branded search term

  • six flags

Universal Studios

1 branded search term

  • universal studios

How the Brand Demand Index is measured

Other head-to-heads among theme parks

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