Kaplan vs PassPerfect:Which is more popular?
In September 2026, Kaplan had more branded searches than PassPerfect among securities exam prep in the United States. Kaplan had about 4,000 branded searches, while PassPerfect had 3,600. Kaplan made up 20.5% of all securities exam prep searches we track, and PassPerfect accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about securities exam prep, Kaplan appeared in all five answers and PassPerfect in none.
Who do people search for more?
Kaplan, about 11% more searches than PassPerfect
Who does AI mention more?
Kaplan, mentioned in every answer we collected
Who does AI recommend more?
Kaplan, the only one of the two named
Follow Kaplan vs PassPerfect and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top securities exam prep in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaplan appeared in all five answers. PassPerfect did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Achievable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Securities Training Corporation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knopman Marks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PassPerfect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about securities exam prep
5 answers
Asked ChatGPT
“What's the best way to study for the Series 7?”
Asked ChatGPT
“Which Series 7 prep course is worth paying for?”
Asked ChatGPT
“What's the best study material for the SIE exam?”
Searched Google, AI Overview
“series 7 study guide”
Searched Google, AI Overview
“series 7 exam prep”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Kaplan or PassPerfect more popular in search?
This chart shows how often people search Google for Kaplan and PassPerfect by name. Each line represents a brand's share of searches for all five securities exam prep we track, month by month, from searches in United States.
Share of searches by month for Kaplan, PassPerfect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knopman Marks | Kaplan | PassPerfect | Securities Training Corporation | Achievable |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 20.6% | 21.1% | 7.7% | 4.2% |
| Nov 2025 | 45.3% | 22.1% | 19.9% | 8.8% | 4% |
| Dec 2025 | 41.1% | 24.5% | 22.1% | 8% | 4.4% |
| Jan 2026 | 42.1% | 25.6% | 19.2% | 8.5% | 4.7% |
| Feb 2026 | 43.2% | 23.5% | 19.7% | 8.8% | 4.8% |
| Mar 2026 | 47.5% | 21.7% | 18.2% | 8.1% | 4.4% |
| Apr 2026 | 49% | 20.9% | 18.8% | 6.8% | 4.6% |
| May 2026 | 45.6% | 25.7% | 17.5% | 6.3% | 4.9% |
| Jun 2026 | 47.2% | 21.6% | 18.1% | 8% | 5% |
| Jul 2026 | 61% | 16% | 13.4% | 5.9% | 3.7% |
| Aug 2026 | 51.6% | 19.3% | 16.1% | 8.5% | 4.5% |
| Sep 2026 | 48.3% | 20.5% | 18.5% | 8.2% | 4.5% |
How has the Kaplan and PassPerfect comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Kaplan took it in November 2025.
- Across the 12 months ending September 2026, Kaplan’s share of searches among securities exam prep in the United States moved from 20.6% to 20.5%, and its estimated monthly branded searches moved from 4.3K to 4K.
- Across the 12 months ending September 2026, PassPerfect’s share of searches among securities exam prep in the United States moved from 21.1% to 18.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for United States securities exam prep in September 2026?
2 changes
In September 2026, PassPerfect gained share of searches among securities exam prep in the United States, from 16.1% to 18.5%.
In September 2026, Kaplan gained share of searches among securities exam prep in the United States, from 19.3% to 20.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kaplan’s and PassPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaplan
2 branded search terms
- kaplan series 65
- kaplan series 7
PassPerfect
1 branded search term
- passperfect
Other head-to-heads among securities exam prep
- Knopman Marks vs Kaplan: compare popularity
- Knopman Marks vs PassPerfect: compare popularity
- Knopman Marks vs Securities Training Corporation: compare popularity
- Knopman Marks vs Achievable: compare popularity
- Kaplan vs Securities Training Corporation: compare popularity
- Kaplan vs Achievable: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.