Achievable vs Kaplan:Which is more popular?
In September 2026, Kaplan had more branded searches than Achievable among securities exam prep in the United States. Kaplan had about 4,000 branded searches, while Achievable had 880. Kaplan made up 20.5% of all securities exam prep searches we track, and Achievable accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about securities exam prep, both Achievable and Kaplan appeared in all five answers. Kaplan was mentioned before Achievable in three out of five answers.
Who do people search for more?
Kaplan, about 5 searches for every 1 for Achievable
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Kaplan, named ahead of Achievable in 3 of 5 answers
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Top securities exam prep in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Achievable and Kaplan showed up in all five answers. Kaplan was listed before Achievable in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kaplan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Achievable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Securities Training Corporation2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knopman Marks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PassPerfect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about securities exam prep
5 answers
Asked ChatGPT
“What's the best way to study for the Series 7?”
Asked ChatGPT
“Which Series 7 prep course is worth paying for?”
Asked ChatGPT
“What's the best study material for the SIE exam?”
Searched Google, AI Overview
“series 7 study guide”
Searched Google, AI Overview
“series 7 exam prep”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.
Is Achievable or Kaplan more popular in search?
This chart shows how often people search Google for Achievable and Kaplan by name. Each line represents a brand's share of searches for all five securities exam prep we track, month by month, from searches in United States.
Share of searches by month for Kaplan, Achievable. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knopman Marks | Kaplan | PassPerfect | Securities Training Corporation | Achievable |
|---|---|---|---|---|---|
| Oct 2025 | 46.5% | 20.6% | 21.1% | 7.7% | 4.2% |
| Nov 2025 | 45.3% | 22.1% | 19.9% | 8.8% | 4% |
| Dec 2025 | 41.1% | 24.5% | 22.1% | 8% | 4.4% |
| Jan 2026 | 42.1% | 25.6% | 19.2% | 8.5% | 4.7% |
| Feb 2026 | 43.2% | 23.5% | 19.7% | 8.8% | 4.8% |
| Mar 2026 | 47.5% | 21.7% | 18.2% | 8.1% | 4.4% |
| Apr 2026 | 49% | 20.9% | 18.8% | 6.8% | 4.6% |
| May 2026 | 45.6% | 25.7% | 17.5% | 6.3% | 4.9% |
| Jun 2026 | 47.2% | 21.6% | 18.1% | 8% | 5% |
| Jul 2026 | 61% | 16% | 13.4% | 5.9% | 3.7% |
| Aug 2026 | 51.6% | 19.3% | 16.1% | 8.5% | 4.5% |
| Sep 2026 | 48.3% | 20.5% | 18.5% | 8.2% | 4.5% |
How has the Achievable and Kaplan comparison changed over the last 12 months?
3 findings
- Kaplan was ahead of Achievable in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Achievable’s share of searches among securities exam prep in the United States moved from 4.2% to 4.5%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Kaplan’s share of searches among securities exam prep in the United States moved from 20.6% to 20.5%, and its estimated monthly branded searches moved from 4.3K to 4K.
How did search popularity change for United States securities exam prep in September 2026?
1 change
In September 2026, Kaplan gained share of searches among securities exam prep in the United States, from 19.3% to 20.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Achievable’s and Kaplan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Achievable
1 branded search term
- achievable series 7
Kaplan
2 branded search terms
- kaplan series 65
- kaplan series 7
Other head-to-heads among securities exam prep
- Knopman Marks vs Kaplan: compare popularity
- Knopman Marks vs PassPerfect: compare popularity
- Knopman Marks vs Securities Training Corporation: compare popularity
- Knopman Marks vs Achievable: compare popularity
- Kaplan vs PassPerfect: compare popularity
- Kaplan vs Securities Training Corporation: compare popularity
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