Kids' vitamin brands in the United States:Which are most popular?

Name: Kids' vitamin brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, MaryRuth's was the most searched kids' vitamin brand in the United States, accounting for 29.8% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Hiya, Renzo's and SmartyPants were mentioned most often, in four of the five answers. SmartyPants was recommended most often, coming first in one out of four responses that gave a list.

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Top kids' vitamin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hiya, Renzo's and SmartyPants were mentioned most often, in four of the five answers. SmartyPants was recommended most often, coming first in one out of four answers that gave a list. Hiya was second, and Renzo's was third. Zarbee's, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hiya	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Renzo's	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
SmartyPants	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
MaryRuth's	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Flintstones	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
L'il Critters	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Zarbee's	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Llama Naturals	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids' vitamin brands

5 answers

Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
1. 1Hiya
2. 2SmartyPants
3. 3Renzo's
4. 4Flintstones
5. 5MaryRuth's
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
1. 1Renzo's
2. 2SmartyPants
3. 3Hiya
Searched Google, AI Overview
“childrens multivitamin”
1. 1Hiya
Searched Google, AI Overview
“best kids vitamins”
1. 1Hiya
2. 2SmartyPants
3. 3Renzo's

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which kids' vitamin brands do people search for most?

This chart shows how often people search Google for each kids' vitamin brand by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.

Share of searches among kids' vitamin brands in the United States, by month

Month	MaryRuth's	Flintstones	Hiya	Zarbee's	L'il Critters	Llama Naturals	Renzo's	SmartyPants
Oct 2025	36.5%	20%	16.3%	13.3%	10.9%	1.2%	1.2%	0.64%
Nov 2025	40%	17.9%	14.6%	14.6%	9.8%	1.3%	1.1%	0.58%
Dec 2025	41.5%	15.2%	15.2%	15.2%	10.2%	1.1%	1.1%	0.6%
Jan 2026	41.4%	18.6%	15.2%	12.5%	8.4%	1.7%	1.4%	0.9%
Feb 2026	46.6%	17.2%	14%	11.5%	7.7%	1.2%	1.2%	0.55%
Mar 2026	42%	18.8%	15.4%	10.3%	10.3%	1.3%	1.3%	0.6%
Apr 2026	37.4%	20.4%	16.7%	11.2%	11.2%	1.2%	1.2%	0.66%
May 2026	39.4%	21.5%	14.4%	9.6%	11.8%	1.3%	1.3%	0.69%
Jun 2026	38%	20.8%	17%	9.3%	11.4%	1.5%	1.2%	0.82%
Jul 2026	34.7%	23.2%	19%	6.9%	12.7%	1.4%	1.1%	0.92%
Aug 2026	30.5%	25%	20.4%	9.1%	11.2%	1.5%	1.5%	0.81%
Sep 2026	29.8%	24.4%	20%	13.4%	8.9%	1.4%	1.4%	0.64%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	MaryRuth's	29.8%	60.5K	0%	-0.7 points
2, held 2nd	Flintstones	24.4%	49.5K	0%	-0.6 points
3, held 3rd	Hiya	20%	40.5K	0%	-0.5 points
4, moved from 5th to 4th	Zarbee's	13.4%	27.1K	+49.7%	+4.2 pointsmoved from 5th to 4th
5, moved from 4th to 5th	L'il Critters	8.9%	18.1K	-18.5%	-2.3 pointsmoved from 4th to 5th
6, held 6th	Llama Naturals	1.4%	2.9K	0%	0 points
7, held 7th	Renzo's	1.4%	2.9K	0%	0 points
8, held 8th	SmartyPants Unilever	0.64%	1.3K	-18.8%	-0.2 points

1.MaryRuth's
29.8%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.Flintstones
24.4%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.Hiya
20%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Zarbee's
13.4%
Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +4.2 points.
5.L'il Critters
8.9%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.3 points.
6.Llama Naturals
1.4%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Renzo's
1.4%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.SmartyPants
0.64%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Which brand is most popular in search among kids' vitamin brands in the United States?

8 brands

In September 2026, MaryRuth's was the most searched among kids' vitamin brands in the United States, with an estimated 60.5K branded searches, 29.8% of all searches for the eight we track. Flintstones is in 2nd place, 5.4 percentage points behind at 24.4%.

United States kids' vitamin brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
MaryRuth's	36.5% → 29.8%	46.6%Feb 2026	29.8%Sep 2026	1st
Flintstones	20% → 24.4%	25%Aug 2026	15.2%Dec 2025	2nd
Hiya	16.3% → 20%	20.4%Aug 2026	14%Feb 2026	3rd
Zarbee's	13.3% → 13.4%	15.2%Dec 2025	6.9%Jul 2026	4th
L'il Critters	10.9% → 8.9%	12.7%Jul 2026	7.7%Feb 2026	5th
Llama Naturals	1.2% → 1.4%	1.7%Jan 2026	1.1%Dec 2025	6th
Renzo's	1.2% → 1.4%	1.5%Aug 2026	1.1%Nov 2025	7th
SmartyPants	0.64%	0.92%Jul 2026	0.55%Feb 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States decreased from 36.5% to 29.8%.
Across the 12 months ending September 2026, Flintstones’ share of searches among kids' vitamin brands in the United States increased from 20% to 24.4%.
Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States increased from 16.3% to 20%.
Across the 12 months ending September 2026, L'il Critters’ share of searches among kids' vitamin brands in the United States decreased from 10.9% to 8.9%.
Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States peaked at 46.6% in February 2026 and was lowest at 29.8% in September 2026.
Across the 12 months ending September 2026, Flintstones’ share of searches among kids' vitamin brands in the United States peaked at 25% in August 2026 and was lowest at 15.2% in December 2025.
Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States peaked at 20.4% in August 2026 and was lowest at 14% in February 2026.
Across the 12 months ending September 2026, Zarbee's’ share of searches among kids' vitamin brands in the United States peaked at 15.2% in December 2025 and was lowest at 6.9% in July 2026.
Across the 12 months ending September 2026, L'il Critters’ share of searches among kids' vitamin brands in the United States peaked at 12.7% in July 2026 and was lowest at 7.7% in February 2026.
Across the 12 months ending September 2026, Zarbee's, Llama Naturals, Renzo's and SmartyPants held steady: their share of searches among kids' vitamin brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States kids' vitamin brands in September 2026?

7 changes

In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.
In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%.
In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%.
In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%.
Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Renzo's in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted for kids' vitamin brands?

9 search terms

Each brand's share of searches among kids' vitamin brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.