MaryRuth's vs Zarbee's:Which is more popular?
In September 2026, MaryRuth's had more branded searches than Zarbee's among kids' vitamin brands in the United States. MaryRuth's had about 60,500 branded searches, while Zarbee's had 27,100. MaryRuth's made up 29.8% of all kids' vitamin brand searches we track, and Zarbee's accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, MaryRuth's appeared in one of the five answers and Zarbee's in none.
Who do people search for more?
MaryRuth's, about 2 searches for every 1 for Zarbee's
Who does AI mention more?
MaryRuth's, mentioned in 1 of 5 answers, Zarbee's in 0
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Top kids' vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MaryRuth's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zarbee's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SmartyPants1st
Hiya2nd
Renzo's3rd
L'il Critters4th
Flintstones5th- MaryRuth's6th
Zarbee's–
Llama Naturals–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids' vitamin brands
5 answers
Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
Searched Google, AI Overview
“childrens multivitamin”
- 1Hiya
- 1
Searched Google, AI Overview
“best kids vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is MaryRuth's or Zarbee's more popular in search?
This chart shows how often people search Google for MaryRuth's and Zarbee's by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.
Share of searches by month for MaryRuth's, Zarbee's. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaryRuth's | Flintstones | Hiya | Zarbee's | L'il Critters | Llama Naturals | Renzo's | SmartyPants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 13.3% | 10.9% | 1.2% | 1.2% | 0.64% |
| Nov 2025 | 40% | 17.9% | 14.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.58% |
| Dec 2025 | 41.5% | 15.2% | 15.2% | 15.2% | 10.2% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 41.4% | 18.6% | 15.2% | 12.5% | 8.4% | 1.7% | 1.4% | 0.9% |
| Feb 2026 | 46.6% | 17.2% | 14% | 11.5% | 7.7% | 1.2% | 1.2% | 0.55% |
| Mar 2026 | 42% | 18.8% | 15.4% | 10.3% | 10.3% | 1.3% | 1.3% | 0.6% |
| Apr 2026 | 37.4% | 20.4% | 16.7% | 11.2% | 11.2% | 1.2% | 1.2% | 0.66% |
| May 2026 | 39.4% | 21.5% | 14.4% | 9.6% | 11.8% | 1.3% | 1.3% | 0.69% |
| Jun 2026 | 38% | 20.8% | 17% | 9.3% | 11.4% | 1.5% | 1.2% | 0.82% |
| Jul 2026 | 34.7% | 23.2% | 19% | 6.9% | 12.7% | 1.4% | 1.1% | 0.92% |
| Aug 2026 | 30.5% | 25% | 20.4% | 9.1% | 11.2% | 1.5% | 1.5% | 0.81% |
| Sep 2026 | 29.8% | 24.4% | 20% | 13.4% | 8.9% | 1.4% | 1.4% | 0.64% |
How has the MaryRuth's and Zarbee's comparison changed over the last 12 months?
3 findings
- MaryRuth's was ahead of Zarbee's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States moved from 36.5% to 29.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Zarbee's’ share of searches among kids' vitamin brands in the United States moved from 13.3% to 13.4%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United States kids' vitamin brands in September 2026?
2 changes
In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.
In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using MaryRuth's’ and Zarbee's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MaryRuth's
2 branded search terms
- mary ruth's
- maryruth's
Zarbee's
1 branded search term
- zarbee's
Other head-to-heads among kids' vitamin brands
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