Brandwave

How popular isMaryRuth's?

In September 2026, people searched for MaryRuth's by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 29.8% of all United States kids' vitamin brand searches, placing MaryRuth's first out of eight brands. When we asked both ChatGPT and Google AI Overviews about kids' vitamin brands, MaryRuth's appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

MaryRuth's is the most searched of 8 competitors and the sixth most recommended in AI answers.

  1. MaryRuth'sShare of searches 29.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. FlintstonesShare of searches 24.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. HiyaShare of searches 20%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Zarbee'sShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. L'il CrittersShare of searches 8.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top kids' vitamin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MaryRuth's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. MaryRuth's is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SmartyPants1st
  2. Hiya2nd
  3. Renzo's3rd
  4. L'il Critters4th
  5. Flintstones5th
  6. MaryRuth's6th
  7. Zarbee's–
  8. Llama Naturals–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids' vitamin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which kids' vitamin brands compete with MaryRuth's?

MaryRuth's against kids' vitamin brands in the United States, by month

Share of searches by month for MaryRuth's, Flintstones, Hiya, Zarbee's, L'il Critters. The figures are in the table below the chart.

View monthly share of searches table
MonthMaryRuth'sFlintstonesHiyaZarbee'sL'il CrittersLlama NaturalsRenzo'sSmartyPants
Oct 202536.5%20%16.3%13.3%10.9%1.2%1.2%0.64%
Nov 202540%17.9%14.6%14.6%9.8%1.3%1.1%0.58%
Dec 202541.5%15.2%15.2%15.2%10.2%1.1%1.1%0.6%
Jan 202641.4%18.6%15.2%12.5%8.4%1.7%1.4%0.9%
Feb 202646.6%17.2%14%11.5%7.7%1.2%1.2%0.55%
Mar 202642%18.8%15.4%10.3%10.3%1.3%1.3%0.6%
Apr 202637.4%20.4%16.7%11.2%11.2%1.2%1.2%0.66%
May 202639.4%21.5%14.4%9.6%11.8%1.3%1.3%0.69%
Jun 202638%20.8%17%9.3%11.4%1.5%1.2%0.82%
Jul 202634.7%23.2%19%6.9%12.7%1.4%1.1%0.92%
Aug 202630.5%25%20.4%9.1%11.2%1.5%1.5%0.81%
Sep 202629.8%24.4%20%13.4%8.9%1.4%1.4%0.64%

  1. 1.MaryRuth's

    29.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Flintstones

    24.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Hiya

    20%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Zarbee's

    13.4%

    Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +4.2 points.

  5. 5.L'il Critters

    8.9%

    Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.3 points.

  6. 6.Llama Naturals

    1.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Renzo's

    1.4%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.SmartyPants

    0.64%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare popularity between MaryRuth's and its closest rivals

Every comparison with MaryRuth's

21 comparisons

How has branded search demand for MaryRuth's changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MaryRuth's in the United States fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States decreased from 36.5% to 29.8%.
  • Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States peaked at 46.6% in February 2026 and was lowest at 29.8% in September 2026.

How did search popularity change for United States kids' vitamin brands in September 2026?

6 changes

  1. In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.

  2. In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%.

  3. In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%.

  4. In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%.

  5. Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are MaryRuth's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MaryRuth's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mary ruth's
  • maryruth's

How the Brand Demand Index is measured

Who owns MaryRuth's?

MaryRuth's is owned by MaryRuth Organics. Brandwave does not track any other brands owned by MaryRuth Organics.

Do you work for MaryRuth's? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does MaryRuth's compete?

MaryRuth's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vitamin and supplement brands5th of 158.3%Show ranking
Kids' vitamin brands1st of 829.8%Shown above
Creator with pink hair and a pink jacket

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