Flintstones vs L'il Critters:Which is more popular?
In September 2026, Flintstones had more branded searches than L'il Critters among kids' vitamin brands in the United States. Flintstones had about 49,500 branded searches, while L'il Critters had 18,100. Flintstones made up 24.4% of all kids' vitamin brand searches we track, and L'il Critters accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about kids' vitamin brands, Flintstones and L'il Critters each appeared in one of the five answers. Flintstones and L'il Critters were each mentioned first in one of the two answers that named either.
Who do people search for more?
Flintstones, about 3 searches for every 1 for L'il Critters
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top kids' vitamin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Flintstones and L'il Critters were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flintstones and L'il Critters were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SmartyPants1st
Hiya2nd
Renzo's3rd
L'il Critters4th- Flintstones5th
MaryRuth's6th
Zarbee's–
Llama Naturals–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hiya4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Renzo's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SmartyPants4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MaryRuth's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flintstones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- L'il Critters1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zarbee's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Llama Naturals0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids' vitamin brands
5 answers
Asked ChatGPT
“Which kids' vitamin brand should I buy in the US?”
Asked ChatGPT
“What are the best kids' vitamin brands in the US?”
Asked ChatGPT
“What's the best kids' multivitamin in the US for picky eaters?”
Searched Google, AI Overview
“childrens multivitamin”
- 1Hiya
- 1
Searched Google, AI Overview
“best kids vitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Flintstones or L'il Critters more popular in search?
This chart shows how often people search Google for Flintstones and L'il Critters by name. Each line represents a brand's share of searches for all eight kids' vitamin brands we track, month by month, from searches in United States.
Share of searches by month for Flintstones, L'il Critters. The figures are in the table below the chart.
View monthly share of searches table
| Month | MaryRuth's | Flintstones | Hiya | Zarbee's | L'il Critters | Llama Naturals | Renzo's | SmartyPants |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 13.3% | 10.9% | 1.2% | 1.2% | 0.64% |
| Nov 2025 | 40% | 17.9% | 14.6% | 14.6% | 9.8% | 1.3% | 1.1% | 0.58% |
| Dec 2025 | 41.5% | 15.2% | 15.2% | 15.2% | 10.2% | 1.1% | 1.1% | 0.6% |
| Jan 2026 | 41.4% | 18.6% | 15.2% | 12.5% | 8.4% | 1.7% | 1.4% | 0.9% |
| Feb 2026 | 46.6% | 17.2% | 14% | 11.5% | 7.7% | 1.2% | 1.2% | 0.55% |
| Mar 2026 | 42% | 18.8% | 15.4% | 10.3% | 10.3% | 1.3% | 1.3% | 0.6% |
| Apr 2026 | 37.4% | 20.4% | 16.7% | 11.2% | 11.2% | 1.2% | 1.2% | 0.66% |
| May 2026 | 39.4% | 21.5% | 14.4% | 9.6% | 11.8% | 1.3% | 1.3% | 0.69% |
| Jun 2026 | 38% | 20.8% | 17% | 9.3% | 11.4% | 1.5% | 1.2% | 0.82% |
| Jul 2026 | 34.7% | 23.2% | 19% | 6.9% | 12.7% | 1.4% | 1.1% | 0.92% |
| Aug 2026 | 30.5% | 25% | 20.4% | 9.1% | 11.2% | 1.5% | 1.5% | 0.81% |
| Sep 2026 | 29.8% | 24.4% | 20% | 13.4% | 8.9% | 1.4% | 1.4% | 0.64% |
How has the Flintstones and L'il Critters comparison changed over the last 12 months?
3 findings
- Flintstones was ahead of L'il Critters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flintstones’ share of searches among kids' vitamin brands in the United States moved from 20% to 24.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, L'il Critters’ share of searches among kids' vitamin brands in the United States moved from 10.9% to 8.9%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for United States kids' vitamin brands in September 2026?
3 changes
In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.
In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%.
In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flintstones’ and L'il Critters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flintstones
1 branded search term
- flintstones vitamins
L'il Critters
1 branded search term
- lil critters
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