Heartburn and digestive brands in the United States:Which are most popular?

Name: Heartburn and digestive brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Pepto-Bismol was the most searched heartburn and digestive brand in the United States, accounting for 31.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Tums showed up in every answer. Tums was recommended most often, coming first in all three responses that gave a list.

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Top heartburn and digestive brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tums appeared every time. Tums was recommended most often, coming first in all three answers that gave a list. Pepcid was second, and Prilosec OTC was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tums	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Pepcid	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Prilosec OTC	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Pepto-Bismol	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Nexium	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gaviscon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Tums5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pepcid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Prilosec OTC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pepto-Bismol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nexium1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gaviscon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heartburn and digestive brands

5 answers

Asked ChatGPT
“What's the best medicine for heartburn?”
1. 1Tums
2. 2Pepcid
3. 3Prilosec OTC
Asked ChatGPT
“What's the best antacid?”
1. 1Tums
2. 2Gaviscon
3. 3Pepcid
4. 4Prilosec OTC
Asked ChatGPT
“What should I take for an upset stomach?”
1. 1Pepto-Bismol
2. 2Tums
Searched Google, AI Overview
“heartburn medicine”
1. 1Tums
2. 2Pepto-Bismol
3. 3Pepcid
4. 4Prilosec OTC
5. 5Nexium
Searched Google, AI Overview
“antacid”
1. 1Tums

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which heartburn and digestive brands do people search for most?

This chart shows how often people search Google for each heartburn and digestive brand by name. Each line represents a brand's share of searches for all six heartburn and digestive brands we track, month by month, from searches in United States.

Share of searches among heartburn and digestive brands in the United States, by month

Month	Pepto-Bismol	Pepcid	Prilosec OTC	Tums	Nexium	Gaviscon
Oct 2025	31.6%	21.1%	17.3%	14.2%	9.5%	6.3%
Nov 2025	28.7%	23.5%	15.8%	15.8%	10.6%	5.8%
Dec 2025	32.1%	21.5%	14.4%	14.4%	9.7%	7.9%
Jan 2026	31.6%	21.1%	17.3%	14.2%	9.5%	6.3%
Feb 2026	33.5%	22.4%	15%	12.2%	10.1%	6.7%
Mar 2026	30.2%	24.6%	16.5%	13.5%	9.1%	6.1%
Apr 2026	31.1%	25.4%	13.9%	13.9%	9.3%	6.3%
May 2026	31.1%	25.4%	13.9%	13.9%	9.3%	6.3%
Jun 2026	26.9%	26.9%	14.8%	14.8%	9.9%	6.6%
Jul 2026	31.6%	25.9%	14.2%	14.2%	7.8%	6.4%
Aug 2026	31.1%	25.4%	13.9%	13.9%	9.3%	6.3%
Sep 2026	31.1%	25.4%	13.9%	13.9%	9.3%	6.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month
1, held 1st	Pepto-Bismol	31.1%	301K	0%
2, held 2nd	Pepcid	25.4%	246K	0%
3, held 3rd	Prilosec OTC	13.9%	135K	0%
4, held 4th	Tums	13.9%	135K	0%
5, held 5th	Nexium	9.3%	90.5K	0%
6, held 6th	Gaviscon Reckitt	6.3%	60.5K	0%

1.Pepto-Bismol
31.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
2.Pepcid
25.4%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
3.Prilosec OTC
13.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Tums
13.9%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.Nexium
9.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.Gaviscon
6.3%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among heartburn and digestive brands in the United States?

6 brands

In September 2026, Pepto-Bismol was the most searched among heartburn and digestive brands in the United States, with an estimated 301K branded searches, 31.1% of all searches for the six we track. Pepcid is in 2nd place, 5.7 percentage points behind at 25.4%.

United States heartburn and digestive brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Pepto-Bismol	31.6% → 31.1%	33.5%Feb 2026	26.9%Jun 2026	1st
Pepcid	21.1% → 25.4%	26.9%Jun 2026	21.1%Oct 2025	2nd
Prilosec OTC	17.3% → 13.9%	17.3%Oct 2025	13.9%Apr 2026	3rd
Tums	14.2% → 13.9%	15.8%Nov 2025	12.2%Feb 2026	4th
Nexium	9.5% → 9.3%	10.6%Nov 2025	7.8%Jul 2026	5th
Gaviscon	6.3%	7.9%Dec 2025	5.8%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, Pepcid’s share of searches among heartburn and digestive brands in the United States increased from 21.1% to 25.4%.
Across the 12 months ending September 2026, Prilosec OTC’s share of searches among heartburn and digestive brands in the United States decreased from 17.3% to 13.9%.
Across the 12 months ending September 2026, Pepto-Bismol’s share of searches among heartburn and digestive brands in the United States peaked at 33.5% in February 2026 and was lowest at 26.9% in June 2026.
Across the 12 months ending September 2026, Pepcid’s share of searches among heartburn and digestive brands in the United States peaked at 26.9% in June 2026 and was lowest at 21.1% in October 2025.
Across the 12 months ending September 2026, Prilosec OTC’s share of searches among heartburn and digestive brands in the United States peaked at 17.3% in October 2025 and was lowest at 13.9% in April 2026.
Across the 12 months ending September 2026, Tums’ share of searches among heartburn and digestive brands in the United States peaked at 15.8% in November 2025 and was lowest at 12.2% in February 2026.
Across the 12 months ending September 2026, Nexium’s share of searches among heartburn and digestive brands in the United States peaked at 10.6% in November 2025 and was lowest at 7.8% in July 2026.
Across the 12 months ending September 2026, Gaviscon’s share of searches among heartburn and digestive brands in the United States peaked at 7.9% in December 2025 and was lowest at 5.8% in November 2025.
Across the 12 months ending September 2026, Pepto-Bismol, Tums, Nexium and Gaviscon held steady: their share of searches among heartburn and digestive brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States heartburn and digestive brands in September 2026?

2 changes

Estimated monthly branded searches for Pepcid in the United States rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Estimated monthly branded searches for Prilosec OTC in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are branded searches counted for heartburn and digestive brands?

6 search terms

Each brand's share of searches among heartburn and digestive brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.