Brandwave

How popular isPepto-Bismol?

In September 2026, people searched for Pepto-Bismol by name about 301,000 times in the United States, about the same as the previous year. These searches made up 31.1% of all United States heartburn and digestive brand searches, placing Pepto-Bismol first out of six brands. When we asked both ChatGPT and Google AI Overviews about heartburn and digestive brands, Pepto-Bismol appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Pepto-Bismol is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Pepto-BismolShare of searches 31.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. PepcidShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Prilosec OTCShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TumsShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NexiumShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top heartburn and digestive brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pepto-Bismol was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pepto-Bismol is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tums1st
  2. Pepcid2nd
  3. Prilosec OTC3rd
  4. Pepto-Bismol4th
  5. Gaviscon5th
  6. Nexium6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tums5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pepcid3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prilosec OTC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pepto-Bismol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexium1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gaviscon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heartburn and digestive brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which heartburn and digestive brands compete with Pepto-Bismol?

Pepto-Bismol against heartburn and digestive brands in the United States, by month

Share of searches by month for Pepto-Bismol, Pepcid, Prilosec OTC, Tums, Nexium, Gaviscon. The figures are in the table below the chart.

View monthly share of searches table
MonthPepto-BismolPepcidPrilosec OTCTumsNexiumGaviscon
Oct 202531.6%21.1%17.3%14.2%9.5%6.3%
Nov 202528.7%23.5%15.8%15.8%10.6%5.8%
Dec 202532.1%21.5%14.4%14.4%9.7%7.9%
Jan 202631.6%21.1%17.3%14.2%9.5%6.3%
Feb 202633.5%22.4%15%12.2%10.1%6.7%
Mar 202630.2%24.6%16.5%13.5%9.1%6.1%
Apr 202631.1%25.4%13.9%13.9%9.3%6.3%
May 202631.1%25.4%13.9%13.9%9.3%6.3%
Jun 202626.9%26.9%14.8%14.8%9.9%6.6%
Jul 202631.6%25.9%14.2%14.2%7.8%6.4%
Aug 202631.1%25.4%13.9%13.9%9.3%6.3%
Sep 202631.1%25.4%13.9%13.9%9.3%6.3%

  1. 1.Pepto-Bismol

    31.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Pepcid

    25.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Prilosec OTC

    13.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Tums

    13.9%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nexium

    9.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gaviscon

    6.3%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pepto-Bismol and its closest rivals

Every comparison with Pepto-Bismol

5 comparisons

How has branded search demand for Pepto-Bismol changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pepto-Bismol in the United States held steady at 301K.
  • Across the 12 months ending September 2026, Pepto-Bismol’s share of searches among heartburn and digestive brands in the United States peaked at 33.5% in February 2026 and was lowest at 26.9% in June 2026.

How did search popularity change for United States heartburn and digestive brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Pepcid in the United States rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

  2. Estimated monthly branded searches for Prilosec OTC in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Pepto-Bismol’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pepto-Bismol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pepto bismol

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How the Brand Demand Index is measured

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