Hallmark vs Minted:Which is more popular?
In September 2026, Hallmark had more branded searches than Minted among greeting cards in the United States. Hallmark had about 9,900 branded searches, while Minted had 1,900. Hallmark made up 13.2% of all greeting card searches we track, and Minted accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about greeting cards, Hallmark appeared in all four answers and Minted in two. Hallmark was mentioned before Minted in every answer.
Who do people search for more?
Hallmark, about 5 searches for every 1 for Minted
Who does AI mention more?
Hallmark, mentioned in every answer we collected
Who does AI recommend more?
Hallmark, named ahead of Minted in every answer
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Top greeting cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hallmark appeared in all four answers. Minted was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hallmark was listed before Minted in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Hallmark1st
Papyrus2nd
American Greetings3rd
Minted4th
Lovepop5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hallmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Papyrus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Greetings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lovepop2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Minted2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about greeting cards
4 answers
Asked ChatGPT
“Which greeting card should I buy in the US?”
Asked ChatGPT
“What are the best greeting card brands in the US?”
Asked ChatGPT
“What's the best greeting card in the US for a special occasion?”
Searched Google, AI Overview
“greeting cards”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“birthday greeting cards”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Hallmark or Minted more popular in search?
This chart shows how often people search Google for Hallmark and Minted by name. Each line represents a brand's share of searches for all five greeting cards we track, month by month, from searches in United States.
Share of searches by month for Hallmark, Minted. The figures are in the table below the chart.
View monthly share of searches table
| Month | American Greetings | Hallmark | Lovepop | Papyrus | Minted |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 15.4% | 15.4% | 4.6% | 1.4% |
| Nov 2025 | 61.2% | 15% | 15% | 4.5% | 4.5% |
| Dec 2025 | 61.1% | 15% | 15% | 4.5% | 4.5% |
| Jan 2026 | 49.9% | 12.2% | 33.4% | 3% | 1.6% |
| Feb 2026 | 50.2% | 12.3% | 33.6% | 3% | 0.83% |
| Mar 2026 | 68.3% | 13.7% | 13.7% | 3.3% | 1.1% |
| Apr 2026 | 59.3% | 14.5% | 21.7% | 3.5% | 0.98% |
| May 2026 | 63.1% | 12.6% | 18.9% | 3.8% | 1.6% |
| Jun 2026 | 67.3% | 13.5% | 13.5% | 4% | 1.8% |
| Jul 2026 | 67.1% | 13.4% | 13.4% | 3.9% | 2.2% |
| Aug 2026 | 66.4% | 13.3% | 13.3% | 4.8% | 2.1% |
| Sep 2026 | 66.2% | 13.2% | 13.2% | 4.8% | 2.5% |
How has the Hallmark and Minted comparison changed over the last 12 months?
3 findings
- Hallmark was ahead of Minted in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hallmark’s share of searches among greeting cards in the United States moved from 15.4% to 13.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for United States greeting cards in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hallmark’s and Minted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among greeting cards
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