American Greetings vs Minted:Which is more popular?
In September 2026, American Greetings had more branded searches than Minted among greeting cards in the United States. American Greetings had about 49,500 branded searches, while Minted had 1,900. American Greetings made up 66.2% of all greeting card searches we track, and Minted accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about greeting cards, American Greetings and Minted each appeared in two of the four answers. American Greetings was mentioned before Minted in two out of three answers that named either.
Who do people search for more?
American Greetings, about 26 searches for every 1 for Minted
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
American Greetings, named ahead of Minted in 2 of 3 answers
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Top greeting cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, American Greetings and Minted were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. American Greetings was listed before Minted in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hallmark1st
Papyrus2nd- American Greetings3rd
Minted4th
Lovepop5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hallmark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Papyrus3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- American Greetings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lovepop2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Minted2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about greeting cards
4 answers
Asked ChatGPT
“Which greeting card should I buy in the US?”
Asked ChatGPT
“What are the best greeting card brands in the US?”
Asked ChatGPT
“What's the best greeting card in the US for a special occasion?”
Searched Google, AI Overview
“greeting cards”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“birthday greeting cards”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is American Greetings or Minted more popular in search?
This chart shows how often people search Google for American Greetings and Minted by name. Each line represents a brand's share of searches for all five greeting cards we track, month by month, from searches in United States.
Share of searches by month for American Greetings, Minted. The figures are in the table below the chart.
View monthly share of searches table
| Month | American Greetings | Hallmark | Lovepop | Papyrus | Minted |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 15.4% | 15.4% | 4.6% | 1.4% |
| Nov 2025 | 61.2% | 15% | 15% | 4.5% | 4.5% |
| Dec 2025 | 61.1% | 15% | 15% | 4.5% | 4.5% |
| Jan 2026 | 49.9% | 12.2% | 33.4% | 3% | 1.6% |
| Feb 2026 | 50.2% | 12.3% | 33.6% | 3% | 0.83% |
| Mar 2026 | 68.3% | 13.7% | 13.7% | 3.3% | 1.1% |
| Apr 2026 | 59.3% | 14.5% | 21.7% | 3.5% | 0.98% |
| May 2026 | 63.1% | 12.6% | 18.9% | 3.8% | 1.6% |
| Jun 2026 | 67.3% | 13.5% | 13.5% | 4% | 1.8% |
| Jul 2026 | 67.1% | 13.4% | 13.4% | 3.9% | 2.2% |
| Aug 2026 | 66.4% | 13.3% | 13.3% | 4.8% | 2.1% |
| Sep 2026 | 66.2% | 13.2% | 13.2% | 4.8% | 2.5% |
How has the American Greetings and Minted comparison changed over the last 12 months?
3 findings
- American Greetings was ahead of Minted in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Greetings’ share of searches among greeting cards in the United States moved from 63.2% to 66.2%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Minted’s share of searches among greeting cards in the United States moved from 1.4% to 2.5%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for United States greeting cards in September 2026?
2 changes
American Greetings’ share of searches among greeting cards in the United States has lost ground for 3 months in a row, from 67.3% to 66.2% in September 2026.
Estimated monthly branded searches for Minted in the United States rose 46.2% over 12 measured months, from 1.3K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Greetings’ and Minted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Greetings
1 branded search term
- american greetings
Minted
1 branded search term
- minted cards
Other head-to-heads among greeting cards
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