Car dealership CRMs in the United States:Which are most popular?
In September 2026, VinSolutions was the most searched car dealership CRM in the United States, accounting for 30.8% of all searches among the nine CRMs we track. When we checked with ChatGPT and Google AI Overviews, DriveCentric and DealerCenter were mentioned most often, in four of the five answers. VinSolutions was recommended most often, coming first in three out of five responses.
VinSolutionsShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DriveCentricShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DealerCenterShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DealerSocketShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
TekionShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
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Top car dealership CRMs in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, DriveCentric and DealerCenter were mentioned most often, in four of the five answers. VinSolutions was recommended most often, coming first in three out of five answers. DriveCentric was second, and DealerCenter was third. DealerPeak, which ranked ninth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VinSolutions1st
- DriveCentric2nd
- DealerCenter3rd
AutoRaptor4th
Elead5th- DealerSocket6th
Selly7th- Tekion8th
DealerPeak–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car dealership CRMs
5 answers
Asked ChatGPT
“Which car dealership CRM should I use in the US?”
Asked ChatGPT
“What are the best car dealership CRMs in the US?”
Asked ChatGPT
“What's the best car dealership CRM in the US for an independent used car dealer?”
Searched Google, AI Overview
“car dealership crm”
Searched Google, AI Overview
“automotive crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which car dealership CRMs do people search for most?
This chart shows how often people search Google for each car dealership CRM by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.
Share of searches by month for VinSolutions, DriveCentric, DealerCenter, DealerSocket, Tekion. The figures are in the table below the chart.
View monthly share of searches table
| Month | VinSolutions | DriveCentric | DealerCenter | DealerSocket | Tekion | Elead | AutoRaptor | Selly | DealerPeak |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 17.1% | 14% | 21% | 14% | 2.3% | 0.25% | 0.14% | 0.07% |
| Nov 2025 | 29.1% | 19.5% | 13% | 19.5% | 15.9% | 2.6% | 0.23% | 0.13% | 0.05% |
| Dec 2025 | 32% | 17.6% | 11.8% | 21.5% | 14.4% | 2.4% | 0.21% | 0.14% | 0.05% |
| Jan 2026 | 32.4% | 17.8% | 14.6% | 14.6% | 17.8% | 2.4% | 0.26% | 0.14% | 0.08% |
| Feb 2026 | 28.4% | 19% | 15.5% | 15.5% | 19% | 2.1% | 0.28% | 0.15% | 0.07% |
| Mar 2026 | 33.4% | 18.4% | 15% | 18.4% | 12.3% | 2% | 0.3% | 0.15% | 0.06% |
| Apr 2026 | 31.5% | 21.1% | 17.3% | 17.3% | 9.4% | 2.8% | 0.35% | 0.17% | 0.07% |
| May 2026 | 34.8% | 19.2% | 15.7% | 19.2% | 8.6% | 2.1% | 0.28% | 0.12% | 0.07% |
| Jun 2026 | 29.8% | 24.4% | 16.3% | 16.3% | 10.9% | 1.8% | 0.29% | 0.13% | 0.07% |
| Jul 2026 | 29.1% | 23.8% | 15.9% | 15.9% | 13% | 1.7% | 0.28% | 0.13% | 0.07% |
| Aug 2026 | 29.1% | 23.8% | 15.9% | 15.9% | 13% | 1.7% | 0.23% | 0.15% | 0.07% |
| Sep 2026 | 30.8% | 25.2% | 16.9% | 13.8% | 11.3% | 1.5% | 0.3% | 0.13% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.8% | 90.5K | 0% | +1.7 points | |
| 2, held 2nd | 25.2% | 74K | 0% | +1.4 points | |
| 3, held 3rd | 16.9% | 49.5K | 0% | +0.9 points | |
| 4, held 4th | 13.8% | 40.5K | -18.2% | -2.1 points | |
| 5, held 5th | 11.3% | 33.1K | -18.3% | -1.8 points | |
| 6, held 6th | 1.5% | 4.4K | -18.5% | -0.2 points | |
| 7, held 7th | 0.3% | 880 | +22.2% | +0.1 points | |
| 8, held 8th | 0.13% | 390 | -18.8% | 0 points | |
| 9, held 9th | 0.07% | 210 | 0% | 0 points |
30.8%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
25.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.
16.9%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
13.8%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
5.
Tekion11.3%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
6.
Elead1.5%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
0.3%
Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
Selly0.13%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
0.07%
Held 9th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among car dealership CRMs in the United States?
9 brands
In September 2026, VinSolutions was the most searched among car dealership CRMs in the United States, with an estimated 90.5K branded searches, 30.8% of all searches for the nine we track. DriveCentric is in 2nd place, 5.6 percentage points behind at 25.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| VinSolutions | 31.1% → 30.8% | 34.8%May 2026 | 28.4%Feb 2026 | 1st |
| DriveCentric | 17.1% → 25.2% | 25.2%Sep 2026 | 17.1%Oct 2025 | 3rd → 2nd |
| DealerCenter | 14% → 16.9% | 17.3%Apr 2026 | 11.8%Dec 2025 | 4th → 3rd |
| DealerSocket | 21% → 13.8% | 21.5%Dec 2025 | 13.8%Sep 2026 | 2nd → 4th |
| Tekion | 14% → 11.3% | 19%Feb 2026 | 8.6%May 2026 | 5th |
| Elead | 2.3% → 1.5% | 2.8%Apr 2026 | 1.5%Sep 2026 | 6th |
| AutoRaptor | 0.25% → 0.3% | 0.35%Apr 2026 | 0.21%Dec 2025 | 7th |
| Selly | 0.14% → 0.13% | 0.17%Apr 2026 | 0.12%May 2026 | 8th |
| DealerPeak | 0.07% | 0.08%Jan 2026 | 0.05%Dec 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, DriveCentric’s share of searches among car dealership CRMs in the United States increased from 17.1% to 25.2%.
- Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States increased from 14% to 16.9%.
- Across the 12 months ending September 2026, DealerSocket’s share of searches among car dealership CRMs in the United States decreased from 21% to 13.8%.
- Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States decreased from 14% to 11.3%.
- Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States decreased from 2.3% to 1.5%.
- Across the 12 months ending September 2026, VinSolutions’ share of searches among car dealership CRMs in the United States peaked at 34.8% in May 2026 and was lowest at 28.4% in February 2026.
- Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States peaked at 17.3% in April 2026 and was lowest at 11.8% in December 2025.
- Across the 12 months ending September 2026, DealerSocket’s share of searches among car dealership CRMs in the United States peaked at 21.5% in December 2025 and was lowest at 13.8% in September 2026.
- Across the 12 months ending September 2026, Tekion’s share of searches among car dealership CRMs in the United States peaked at 19% in February 2026 and was lowest at 8.6% in May 2026.
- Across the 12 months ending September 2026, Elead’s share of searches among car dealership CRMs in the United States peaked at 2.8% in April 2026 and was lowest at 1.5% in September 2026.
- Across the 12 months ending September 2026, DriveCentric rose from 3rd to 2nd among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, DealerCenter rose from 4th to 3rd among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, DealerSocket fell from 2nd to 4th among car dealership CRMs in the United States.
- Across the 12 months ending September 2026, VinSolutions, AutoRaptor, Selly and DealerPeak held steady: their share of searches among car dealership CRMs in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States car dealership CRMs in September 2026?
8 changes
In September 2026, VinSolutions gained share of searches among car dealership CRMs in the United States, from 29.1% to 30.8%.
In September 2026, DriveCentric gained share of searches among car dealership CRMs in the United States, from 23.8% to 25.2%.
In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%.
In September 2026, DealerSocket lost share of searches among car dealership CRMs in the United States, from 15.9% to 13.8%.
In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.
Estimated monthly branded searches for Elead in the United States fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
Estimated monthly branded searches for DealerPeak in the United States fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
Estimated monthly branded searches for Selly in the United States fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Compare popularity between leading brands
- VinSolutions vs DriveCentric: compare popularity
- VinSolutions vs DealerCenter: compare popularity
- VinSolutions vs DealerSocket: compare popularity
- VinSolutions vs Tekion: compare popularity
- DriveCentric vs DealerCenter: compare popularity
- DriveCentric vs DealerSocket: compare popularity
- DriveCentric vs Tekion: compare popularity
- DealerCenter vs DealerSocket: compare popularity
- DealerCenter vs Tekion: compare popularity
- DealerSocket vs Tekion: compare popularity
- Compare any of these brands
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