Brandwave

DealerCenter vs DealerSocket:Which is more popular?

In September 2026, DealerCenter had more branded searches than DealerSocket among car dealership CRMs in the United States. DealerCenter had about 49,500 branded searches, while DealerSocket had 40,500. DealerCenter made up 16.9% of all car dealership CRM searches we track, and DealerSocket accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about car dealership CRMs, DealerCenter appeared in four of the five answers and DealerSocket in three. DealerCenter and DealerSocket were each mentioned first in two of the four answers that named either.

Among car dealership CRMs in the United States in September 2026

Who do people search for more?

DealerCenter, about 22% more searches than DealerSocket

DealerCenter 49.5K searchesDealerSocket 40.5K searches

Who does AI mention more?

DealerCenter, mentioned in 4 of 5 answers, DealerSocket in 3

DealerCenter in 4 of 5DealerSocket in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DealerCenter first in 2DealerSocket first in 2

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Top car dealership CRMs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DealerCenter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DealerSocket was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DealerCenter and DealerSocket were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VinSolutions1st
  2. DriveCentric2nd
  3. DealerCenter3rd
  4. AutoRaptor4th
  5. Elead5th
  6. DealerSocket6th
  7. Selly7th
  8. Tekion8th
  9. DealerPeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car dealership CRMs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is DealerCenter or DealerSocket more popular in search?

This chart shows how often people search Google for DealerCenter and DealerSocket by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.

DealerCenter and DealerSocket among car dealership CRMs in the United States, by month

Share of searches by month for DealerCenter, DealerSocket. The figures are in the table below the chart.

View monthly share of searches table
MonthVinSolutionsDriveCentricDealerCenterDealerSocketTekionEleadAutoRaptorSellyDealerPeak
Oct 202531.1%17.1%14%21%14%2.3%0.25%0.14%0.07%
Nov 202529.1%19.5%13%19.5%15.9%2.6%0.23%0.13%0.05%
Dec 202532%17.6%11.8%21.5%14.4%2.4%0.21%0.14%0.05%
Jan 202632.4%17.8%14.6%14.6%17.8%2.4%0.26%0.14%0.08%
Feb 202628.4%19%15.5%15.5%19%2.1%0.28%0.15%0.07%
Mar 202633.4%18.4%15%18.4%12.3%2%0.3%0.15%0.06%
Apr 202631.5%21.1%17.3%17.3%9.4%2.8%0.35%0.17%0.07%
May 202634.8%19.2%15.7%19.2%8.6%2.1%0.28%0.12%0.07%
Jun 202629.8%24.4%16.3%16.3%10.9%1.8%0.29%0.13%0.07%
Jul 202629.1%23.8%15.9%15.9%13%1.7%0.28%0.13%0.07%
Aug 202629.1%23.8%15.9%15.9%13%1.7%0.23%0.15%0.07%
Sep 202630.8%25.2%16.9%13.8%11.3%1.5%0.3%0.13%0.07%

How has the DealerCenter and DealerSocket comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car dealership CRMs in September 2026?

2 changes

  1. In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%.

  2. In September 2026, DealerSocket lost share of searches among car dealership CRMs in the United States, from 15.9% to 13.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DealerCenter’s and DealerSocket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DealerCenter

1 branded search term

  • dealercenter

DealerSocket

1 branded search term

  • dealersocket

How the Brand Demand Index is measured

Other head-to-heads among car dealership CRMs

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