Brandwave

How popular isDealerCenter?

In September 2026, people searched for DealerCenter by name about 49,500 times in the United States, about the same as the previous year. These searches made up 16.9% of all United States car dealership CRM searches, placing DealerCenter third out of nine CRMs. When we asked both ChatGPT and Google AI Overviews about car dealership CRMs, DealerCenter appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

DealerCenter is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. VinSolutionsShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. DriveCentricShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DealerCenterShare of searches 16.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DealerSocketShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. TekionShare of searches 11.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top car dealership CRMs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DealerCenter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DealerCenter is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VinSolutions1st
  2. DriveCentric2nd
  3. DealerCenter3rd
  4. AutoRaptor4th
  5. Elead5th
  6. DealerSocket6th
  7. Selly7th
  8. Tekion8th
  9. DealerPeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car dealership CRMs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which car dealership CRMs compete with DealerCenter?

DealerCenter against car dealership CRMs in the United States, by month

Share of searches by month for VinSolutions, DriveCentric, DealerCenter, DealerSocket, Tekion. The figures are in the table below the chart.

View monthly share of searches table
MonthVinSolutionsDriveCentricDealerCenterDealerSocketTekionEleadAutoRaptorSellyDealerPeak
Oct 202531.1%17.1%14%21%14%2.3%0.25%0.14%0.07%
Nov 202529.1%19.5%13%19.5%15.9%2.6%0.23%0.13%0.05%
Dec 202532%17.6%11.8%21.5%14.4%2.4%0.21%0.14%0.05%
Jan 202632.4%17.8%14.6%14.6%17.8%2.4%0.26%0.14%0.08%
Feb 202628.4%19%15.5%15.5%19%2.1%0.28%0.15%0.07%
Mar 202633.4%18.4%15%18.4%12.3%2%0.3%0.15%0.06%
Apr 202631.5%21.1%17.3%17.3%9.4%2.8%0.35%0.17%0.07%
May 202634.8%19.2%15.7%19.2%8.6%2.1%0.28%0.12%0.07%
Jun 202629.8%24.4%16.3%16.3%10.9%1.8%0.29%0.13%0.07%
Jul 202629.1%23.8%15.9%15.9%13%1.7%0.28%0.13%0.07%
Aug 202629.1%23.8%15.9%15.9%13%1.7%0.23%0.15%0.07%
Sep 202630.8%25.2%16.9%13.8%11.3%1.5%0.3%0.13%0.07%

  1. 1.VinSolutions

    30.8%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.DriveCentric

    25.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.DealerCenter

    16.9%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.DealerSocket

    13.8%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  5. 5.Tekion

    11.3%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  6. 6.Elead

    1.5%

    Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  7. 7.AutoRaptor

    0.3%

    Held 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Selly

    0.13%

    Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  9. 9.DealerPeak

    0.07%

    Held 9th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DealerCenter and its closest rivals

Every comparison with DealerCenter

8 comparisons

How has branded search demand for DealerCenter changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DealerCenter in the United States held steady at 49.5K.
  • Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States increased from 14% to 16.9%.
  • Across the 12 months ending September 2026, DealerCenter’s share of searches among car dealership CRMs in the United States peaked at 17.3% in April 2026 and was lowest at 11.8% in December 2025.
  • Across the 12 months ending September 2026, DealerCenter rose from 4th to 3rd among car dealership CRMs in the United States.

How did search popularity change for United States car dealership CRMs in September 2026?

6 changes

  1. In September 2026, VinSolutions gained share of searches among car dealership CRMs in the United States, from 29.1% to 30.8%.

  2. In September 2026, DriveCentric gained share of searches among car dealership CRMs in the United States, from 23.8% to 25.2%.

  3. In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%.

  4. In September 2026, DealerSocket lost share of searches among car dealership CRMs in the United States, from 15.9% to 13.8%.

  5. In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.

  6. Estimated monthly branded searches for Elead in the United States fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are DealerCenter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DealerCenter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dealercenter

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How the Brand Demand Index is measured

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