Brandwave

DealerCenter vs Tekion:Which is more popular?

In September 2026, DealerCenter had more branded searches than Tekion among car dealership CRMs in the United States. DealerCenter had about 49,500 branded searches, while Tekion had 33,100. DealerCenter made up 16.9% of all car dealership CRM searches we track, and Tekion accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about car dealership CRMs, DealerCenter appeared in four of the five answers and Tekion in one. DealerCenter was mentioned before Tekion in three out of four answers that named either.

Among car dealership CRMs in the United States in September 2026

Who do people search for more?

DealerCenter, about 50% more searches than Tekion

DealerCenter 49.5K searchesTekion 33.1K searches

Who does AI mention more?

DealerCenter, mentioned in 4 of 5 answers, Tekion in 1

DealerCenter in 4 of 5Tekion in 1 of 5

Who does AI recommend more?

DealerCenter, named ahead of Tekion in 3 of 4 answers

DealerCenter first in 3Tekion first in 1

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Top car dealership CRMs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DealerCenter was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tekion was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DealerCenter was listed before Tekion in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VinSolutions1st
  2. DriveCentric2nd
  3. DealerCenter3rd
  4. AutoRaptor4th
  5. Elead5th
  6. DealerSocket6th
  7. Selly7th
  8. Tekion8th
  9. DealerPeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriveCentric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerCenter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VinSolutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DealerSocket3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AutoRaptor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selly3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elead2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tekion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DealerPeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car dealership CRMs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is DealerCenter or Tekion more popular in search?

This chart shows how often people search Google for DealerCenter and Tekion by name. Each line represents a brand's share of searches for all nine car dealership CRMs we track, month by month, from searches in United States.

DealerCenter and Tekion among car dealership CRMs in the United States, by month

Share of searches by month for DealerCenter, Tekion. The figures are in the table below the chart.

View monthly share of searches table
MonthVinSolutionsDriveCentricDealerCenterDealerSocketTekionEleadAutoRaptorSellyDealerPeak
Oct 202531.1%17.1%14%21%14%2.3%0.25%0.14%0.07%
Nov 202529.1%19.5%13%19.5%15.9%2.6%0.23%0.13%0.05%
Dec 202532%17.6%11.8%21.5%14.4%2.4%0.21%0.14%0.05%
Jan 202632.4%17.8%14.6%14.6%17.8%2.4%0.26%0.14%0.08%
Feb 202628.4%19%15.5%15.5%19%2.1%0.28%0.15%0.07%
Mar 202633.4%18.4%15%18.4%12.3%2%0.3%0.15%0.06%
Apr 202631.5%21.1%17.3%17.3%9.4%2.8%0.35%0.17%0.07%
May 202634.8%19.2%15.7%19.2%8.6%2.1%0.28%0.12%0.07%
Jun 202629.8%24.4%16.3%16.3%10.9%1.8%0.29%0.13%0.07%
Jul 202629.1%23.8%15.9%15.9%13%1.7%0.28%0.13%0.07%
Aug 202629.1%23.8%15.9%15.9%13%1.7%0.23%0.15%0.07%
Sep 202630.8%25.2%16.9%13.8%11.3%1.5%0.3%0.13%0.07%

How has the DealerCenter and Tekion comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car dealership CRMs in September 2026?

2 changes

  1. In September 2026, DealerCenter gained share of searches among car dealership CRMs in the United States, from 15.9% to 16.9%.

  2. In September 2026, Tekion lost share of searches among car dealership CRMs in the United States, from 13% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DealerCenter’s and Tekion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DealerCenter

1 branded search term

  • dealercenter

Tekion

1 branded search term

  • tekion

How the Brand Demand Index is measured

Other head-to-heads among car dealership CRMs

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