How popular isVega?
In September 2026, people searched for Vega by name about 14,800 times in the United States, an 18.2% decrease from the previous year. These searches made up 4% of all United States protein powder brand searches, placing Vega 11th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about protein powder brands, Vega appeared in two of the five answers and was the fourth most recommended of the 15.
Vega is the 11th most searched of 15 competitors and the fourth most recommended in AI answers.
Clean Simple EatsShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Optimum NutritionShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OrgainShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
DymatizeShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
VegaShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Vega and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top protein powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vega was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vega is the fourth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Optimum Nutrition1st
- Dymatize2nd
Transparent Labs3rd- Vega4th
Naked Nutrition5th- Orgain6th
Isopure7th
Ghost8th
Momentous9th- Clean Simple Eats–
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein powder brands
5 answers
Asked ChatGPT
“Which protein powder should I buy?”
Asked ChatGPT
“What are the best protein powder brands?”
Asked ChatGPT
“What is the best tasting protein powder?”
Searched Google, AI Overview
“protein powder”
Searched Google, AI Overview
“best protein powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which protein powder brands compete with Vega?
Share of searches by month for Clean Simple Eats, Optimum Nutrition, Orgain, Dymatize, Myprotein, Ryse, Transparent Labs, Isopure, Premier Protein, Ghost, Vega, Naked Nutrition, Muscle Milk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clean Simple Eats | Optimum Nutrition | Orgain | Dymatize | Myprotein | Ryse | Transparent Labs | Isopure | Premier Protein | Ghost | Vega | Naked Nutrition | Muscle Milk | Garden of Life | Momentous |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 10.3% | 15.3% | 4.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.1% | 2.1% | 2.1% | 1.4% |
| Nov 2025 | 31.8% | 9.5% | 9.5% | 4.3% | 11.7% | 9.5% | 4.3% | 4.3% | 2.9% | 2.9% | 3.5% | 2.3% | 1.6% | 1.3% | 0.68% |
| Dec 2025 | 22.4% | 10% | 12.2% | 5.5% | 10% | 10% | 4.5% | 5.5% | 3.7% | 3.7% | 5.5% | 3% | 2% | 1.3% | 0.88% |
| Jan 2026 | 22.7% | 10.2% | 15.3% | 5.6% | 8.4% | 8.4% | 4.6% | 5.6% | 3.7% | 3.1% | 4.6% | 3.7% | 2% | 1.4% | 0.74% |
| Feb 2026 | 21.8% | 9.8% | 14.6% | 5.4% | 8% | 9.8% | 4.4% | 6.5% | 4.4% | 3.6% | 4.4% | 3.6% | 2% | 1.3% | 0.7% |
| Mar 2026 | 24.4% | 11% | 13.4% | 4.9% | 7.4% | 7.4% | 4.9% | 6% | 4% | 4% | 4% | 4% | 2.2% | 1.5% | 0.8% |
| Apr 2026 | 24.7% | 9.1% | 13.6% | 6.1% | 7.4% | 7.4% | 6.1% | 6.1% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.2% | 0.81% |
| May 2026 | 25.1% | 11.3% | 11.3% | 6.2% | 7.5% | 7.5% | 6.2% | 6.2% | 4.1% | 3.4% | 4.1% | 3.4% | 1.8% | 1.2% | 0.66% |
| Jun 2026 | 18.9% | 12.7% | 12.7% | 6.9% | 6.9% | 8.5% | 5.7% | 6.9% | 4.6% | 3.8% | 3.8% | 3.8% | 2.5% | 1.4% | 0.92% |
| Jul 2026 | 16.3% | 10.9% | 24.3% | 6% | 6% | 7.3% | 6% | 6% | 4% | 3.3% | 2.7% | 3.3% | 2.2% | 0.97% | 0.8% |
| Aug 2026 | 17.2% | 11.5% | 14% | 7.7% | 7.7% | 7.7% | 7.7% | 6.3% | 5.1% | 4.2% | 3.4% | 3.4% | 2.3% | 1% | 0.83% |
| Sep 2026 | 16.5% | 13.5% | 13.5% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 5% | 4% | 4% | 3.3% | 2.7% | 0.79% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 16.5% | 60.5K | -18.2% | -0.6 points | |
| 2, moved from 3rd to 2nd | 13.5% | 49.5K | 0% | +2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 13.5% | 49.5K | -18.2% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.4% | 27.1K | -18.1% | -0.3 points | |
| 5, held 5th | 7.4% | 27.1K | -18.1% | -0.3 points | |
| 6, held 6th | 7.4% | 27.1K | -18.1% | -0.3 points | |
| 7, held 7th | 7.4% | 27.1K | -18.1% | -0.3 points | |
| 8, held 8th | 6.1% | 22.2K | -18.1% | -0.2 points | |
| 9, held 9th | 5% | 18.1K | -18.5% | -0.2 points | |
| 10, held 10th | 4% | 14.8K | -18.2% | -0.1 points | |
| 11, moved from 12th to 11th | 4% | 14.8K | 0% | +0.6 pointsmoved from 12th to 11th | |
| 12, moved from 11th to 12th | 3.3% | 12.1K | -18.2% | -0.1 pointsmoved from 11th to 12th | |
| 13, held 13th | 2.7% | 9.9K | 0% | +0.4 points | |
| 14, held 14th | 0.79% | 2.9K | -34.1% | -0.2 points | |
| 15, held 15th | 0.79% | 2.9K | -19.4% | 0 points |
16.5%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
13.5%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.
Orgain13.5%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Dymatize7.4%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
7.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
6.
Ryse7.4%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
7.4%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
8.
Isopure6.1%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
5%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
10.
Ghost4%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
11.
Vega4%
Moved from 12th to 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.3%
Moved from 11th to 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
13.
Muscle Milk2.7%
Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
0.79%
Held 14th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.2 points.
15.
Momentous0.79%
Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Garden of Life sells other things too, so only its searches that name this product count here, like “garden of life protein”.
Compare popularity between Vega and its closest rivals
Every comparison with Vega
14 comparisons
How has branded search demand for Vega changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vega in the United States fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States decreased from 4.6% to 4%.
- Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States peaked at 5.5% in December 2025 and was lowest at 2.7% in July 2026.
- Across the 12 months ending September 2026, Vega fell from 9th to 11th among protein powder brands in the United States.
How did search popularity change for United States protein powder brands in September 2026?
6 changes
In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.
In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.
In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%.
Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are Vega’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Vega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vega protein
Do you work for Vega? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vega your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.