Brandwave

Transparent Labs vs Vega:Which is more popular?

In September 2026, Transparent Labs had more branded searches than Vega among protein powder brands in the United States. Transparent Labs had about 27,100 branded searches, while Vega had 14,800. Transparent Labs made up 7.4% of all protein powder brand searches we track, and Vega accounted for 4%. When we asked ChatGPT and Google AI Overviews about protein powder brands, Transparent Labs appeared in three of the five answers and Vega in two. Transparent Labs was mentioned before Vega in three out of four answers that named either.

Among protein powder brands in the United States in September 2026

Who do people search for more?

Transparent Labs, about 83% more searches than Vega

Transparent Labs 27.1K searchesVega 14.8K searches

Who does AI mention more?

Transparent Labs, mentioned in 3 of 5 answers, Vega in 2

Transparent Labs in 3 of 5Vega in 2 of 5

Who does AI recommend more?

Transparent Labs, named ahead of Vega in 3 of 4 answers

Transparent Labs first in 3Vega first in 1

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Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Transparent Labs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vega was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Transparent Labs was listed before Vega in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Dymatize2nd
  3. Transparent Labs3rd
  4. Vega4th
  5. Naked Nutrition5th
  6. Orgain6th
  7. Isopure7th
  8. Ghost8th
  9. Momentous9th
  10. Clean Simple Eats–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about protein powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Transparent Labs or Vega more popular in search?

This chart shows how often people search Google for Transparent Labs and Vega by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.

Transparent Labs and Vega among protein powder brands in the United States, by month

Share of searches by month for Transparent Labs, Vega. The figures are in the table below the chart.

View monthly share of searches table
MonthClean Simple EatsOptimum NutritionOrgainDymatizeMyproteinRyseTransparent LabsIsopurePremier ProteinGhostVegaNaked NutritionMuscle MilkGarden of LifeMomentous
Oct 202522.9%10.3%15.3%4.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.1%2.1%2.1%1.4%
Nov 202531.8%9.5%9.5%4.3%11.7%9.5%4.3%4.3%2.9%2.9%3.5%2.3%1.6%1.3%0.68%
Dec 202522.4%10%12.2%5.5%10%10%4.5%5.5%3.7%3.7%5.5%3%2%1.3%0.88%
Jan 202622.7%10.2%15.3%5.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.7%2%1.4%0.74%
Feb 202621.8%9.8%14.6%5.4%8%9.8%4.4%6.5%4.4%3.6%4.4%3.6%2%1.3%0.7%
Mar 202624.4%11%13.4%4.9%7.4%7.4%4.9%6%4%4%4%4%2.2%1.5%0.8%
Apr 202624.7%9.1%13.6%6.1%7.4%7.4%6.1%6.1%4.1%3.3%4.1%4.1%1.8%1.2%0.81%
May 202625.1%11.3%11.3%6.2%7.5%7.5%6.2%6.2%4.1%3.4%4.1%3.4%1.8%1.2%0.66%
Jun 202618.9%12.7%12.7%6.9%6.9%8.5%5.7%6.9%4.6%3.8%3.8%3.8%2.5%1.4%0.92%
Jul 202616.3%10.9%24.3%6%6%7.3%6%6%4%3.3%2.7%3.3%2.2%0.97%0.8%
Aug 202617.2%11.5%14%7.7%7.7%7.7%7.7%6.3%5.1%4.2%3.4%3.4%2.3%1%0.83%
Sep 202616.5%13.5%13.5%7.4%7.4%7.4%7.4%6.1%5%4%4%3.3%2.7%0.79%0.79%

How has the Transparent Labs and Vega comparison changed over the last 12 months?

3 findings

How did search popularity change for United States protein powder brands in September 2026?

2 changes

  1. In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.

  2. Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Transparent Labs’ and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Transparent Labs

1 branded search term

  • transparent labs protein

Vega

1 branded search term

  • vega protein

How the Brand Demand Index is measured

Other head-to-heads among protein powder brands

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