Protein powder brands in the United States:Which are most popular?

Name: Protein powder brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Clean Simple Eats was the most searched protein powder brand in the United States, accounting for 16.5% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Optimum Nutrition showed up in every answer. Optimum Nutrition was recommended most often, coming first in four out of five responses.

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Top protein powder brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Optimum Nutrition appeared every time. Optimum Nutrition was recommended most often, coming first in four out of five answers. Dymatize was second, and Transparent Labs was third. Clean Simple Eats, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Optimum Nutrition	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dymatize	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Transparent Labs	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Orgain	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Vega	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Naked Nutrition	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Isopure	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ghost	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Momentous	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Clean Simple Eats	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Myprotein	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Ryse	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Premier Protein	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Muscle Milk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Garden of Life	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myprotein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Premier Protein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Muscle Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Garden of Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein powder brands

5 answers

Asked ChatGPT
“Which protein powder should I buy?”
Asked ChatGPT
“What are the best protein powder brands?”
Asked ChatGPT
“What is the best tasting protein powder?”
Searched Google, AI Overview
“protein powder”
1. 1Optimum Nutrition
2. 2Vega
3. 3Orgain
Searched Google, AI Overview
“best protein powder”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which protein powder brands do people search for most?

This chart shows how often people search Google for each protein powder brand by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.

Share of searches among protein powder brands in the United States, by month

Month	Clean Simple Eats	Optimum Nutrition	Orgain	Dymatize	Myprotein	Ryse	Transparent Labs	Isopure	Premier Protein	Ghost	Vega	Naked Nutrition	Muscle Milk	Garden of Life	Momentous
Oct 2025	22.9%	10.3%	15.3%	4.6%	8.4%	8.4%	4.6%	5.6%	3.7%	3.1%	4.6%	3.1%	2.1%	2.1%	1.4%
Nov 2025	31.8%	9.5%	9.5%	4.3%	11.7%	9.5%	4.3%	4.3%	2.9%	2.9%	3.5%	2.3%	1.6%	1.3%	0.68%
Dec 2025	22.4%	10%	12.2%	5.5%	10%	10%	4.5%	5.5%	3.7%	3.7%	5.5%	3%	2%	1.3%	0.88%
Jan 2026	22.7%	10.2%	15.3%	5.6%	8.4%	8.4%	4.6%	5.6%	3.7%	3.1%	4.6%	3.7%	2%	1.4%	0.74%
Feb 2026	21.8%	9.8%	14.6%	5.4%	8%	9.8%	4.4%	6.5%	4.4%	3.6%	4.4%	3.6%	2%	1.3%	0.7%
Mar 2026	24.4%	11%	13.4%	4.9%	7.4%	7.4%	4.9%	6%	4%	4%	4%	4%	2.2%	1.5%	0.8%
Apr 2026	24.7%	9.1%	13.6%	6.1%	7.4%	7.4%	6.1%	6.1%	4.1%	3.3%	4.1%	4.1%	1.8%	1.2%	0.81%
May 2026	25.1%	11.3%	11.3%	6.2%	7.5%	7.5%	6.2%	6.2%	4.1%	3.4%	4.1%	3.4%	1.8%	1.2%	0.66%
Jun 2026	18.9%	12.7%	12.7%	6.9%	6.9%	8.5%	5.7%	6.9%	4.6%	3.8%	3.8%	3.8%	2.5%	1.4%	0.92%
Jul 2026	16.3%	10.9%	24.3%	6%	6%	7.3%	6%	6%	4%	3.3%	2.7%	3.3%	2.2%	0.97%	0.8%
Aug 2026	17.2%	11.5%	14%	7.7%	7.7%	7.7%	7.7%	6.3%	5.1%	4.2%	3.4%	3.4%	2.3%	1%	0.83%
Sep 2026	16.5%	13.5%	13.5%	7.4%	7.4%	7.4%	7.4%	6.1%	5%	4%	4%	3.3%	2.7%	0.79%	0.79%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Clean Simple Eats	16.5%	60.5K	-18.2%	-0.6 points
2, moved from 3rd to 2nd	Optimum Nutrition	13.5%	49.5K	0%	+2.1 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Orgain	13.5%	49.5K	-18.2%	-0.5 pointsmoved from 2nd to 3rd
4, held 4th	Dymatize	7.4%	27.1K	-18.1%	-0.3 points
5, held 5th	Myprotein	7.4%	27.1K	-18.1%	-0.3 points
6, held 6th	Ryse	7.4%	27.1K	-18.1%	-0.3 points
7, held 7th	Transparent Labs	7.4%	27.1K	-18.1%	-0.3 points
8, held 8th	Isopure	6.1%	22.2K	-18.1%	-0.2 points
9, held 9th	Premier Protein	5%	18.1K	-18.5%	-0.2 points
10, held 10th	Ghost	4%	14.8K	-18.2%	-0.1 points
11, moved from 12th to 11th	Vega	4%	14.8K	0%	+0.6 pointsmoved from 12th to 11th
12, moved from 11th to 12th	Naked Nutrition	3.3%	12.1K	-18.2%	-0.1 pointsmoved from 11th to 12th
13, held 13th	Muscle Milk PepsiCo	2.7%	9.9K	0%	+0.4 points
14, held 14th	Garden of Life	0.79%	2.9K	-34.1%	-0.2 points
15, held 15th	Momentous	0.79%	2.9K	-19.4%	0 points

1.Clean Simple Eats
16.5%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
2.Optimum Nutrition
13.5%
Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.1 points.
3.Orgain
13.5%
Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.Dymatize
7.4%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
5.Myprotein
7.4%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
6.Ryse
7.4%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
7.Transparent Labs
7.4%
Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.
8.Isopure
6.1%
Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
9.Premier Protein
5%
Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.
10.Ghost
4%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
11.Vega
4%
Moved from 12th to 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
12.Naked Nutrition
3.3%
Moved from 11th to 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
13.Muscle Milk
2.7%
Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
14.Garden of Life
0.79%
Held 14th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.2 points.
15.Momentous
0.79%
Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Garden of Life sells other things too, so only its searches that name this product count here, like “garden of life protein”.

Which brand is most popular in search among protein powder brands in the United States?

15 brands

In September 2026, Clean Simple Eats was the most searched among protein powder brands in the United States, with an estimated 60.5K branded searches, 16.5% of all searches for the 15 we track. Optimum Nutrition is in 2nd place, 3 percentage points behind at 13.5%.

United States protein powder brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Clean Simple Eats	22.9% → 16.5%	31.8%Nov 2025	16.3%Jul 2026	1st
Optimum Nutrition	10.3% → 13.5%	13.5%Sep 2026	9.1%Apr 2026	3rd → 2nd
Orgain	15.3% → 13.5%	24.3%Jul 2026	9.5%Nov 2025	2nd → 3rd
Dymatize	4.6% → 7.4%	7.7%Aug 2026	4.3%Nov 2025	7th → 4th
Myprotein	8.4% → 7.4%	11.7%Nov 2025	6%Jul 2026	4th → 5th
Ryse	8.4% → 7.4%	10%Dec 2025	7.3%Jul 2026	5th → 6th
Transparent Labs	4.6% → 7.4%	7.7%Aug 2026	4.3%Nov 2025	8th → 7th
Isopure	5.6% → 6.1%	6.9%Jun 2026	4.3%Nov 2025	6th → 8th
Premier Protein	3.7% → 5%	5.1%Aug 2026	2.9%Nov 2025	10th → 9th
Ghost	3.1% → 4%	4.2%Aug 2026	2.9%Nov 2025	11th → 10th
Vega	4.6% → 4%	5.5%Dec 2025	2.7%Jul 2026	9th → 11th
Naked Nutrition	3.1% → 3.3%	4.1%Apr 2026	2.3%Nov 2025	12th
Muscle Milk	2.1% → 2.7%	2.7%Sep 2026	1.6%Nov 2025	14th → 13th
Garden of Life	2.1% → 0.79%	2.1%Oct 2025	0.79%Sep 2026	13th → 14th
Momentous	1.4% → 0.79%	1.4%Oct 2025	0.66%May 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Clean Simple Eats’ share of searches among protein powder brands in the United States decreased from 22.9% to 16.5%.
Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in the United States increased from 10.3% to 13.5%.
Across the 12 months ending September 2026, Orgain’s share of searches among protein powder brands in the United States decreased from 15.3% to 13.5%.
Across the 12 months ending September 2026, Dymatize’s share of searches among protein powder brands in the United States increased from 4.6% to 7.4%.
Across the 12 months ending September 2026, Myprotein’s share of searches among protein powder brands in the United States decreased from 8.4% to 7.4%.
Across the 12 months ending September 2026, Ryse’s share of searches among protein powder brands in the United States decreased from 8.4% to 7.4%.
Across the 12 months ending September 2026, Transparent Labs’ share of searches among protein powder brands in the United States increased from 4.6% to 7.4%.
Across the 12 months ending September 2026, Premier Protein’s share of searches among protein powder brands in the United States increased from 3.7% to 5%.
Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States increased from 3.1% to 4%.
Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States decreased from 4.6% to 4%.
Across the 12 months ending September 2026, Muscle Milk’s share of searches among protein powder brands in the United States increased from 2.1% to 2.7%.
Across the 12 months ending September 2026, Garden of Life’s share of searches among protein powder brands in the United States decreased from 2.1% to 0.79%.
Across the 12 months ending September 2026, Momentous’ share of searches among protein powder brands in the United States decreased from 1.4% to 0.79%.
Across the 12 months ending September 2026, Clean Simple Eats’ share of searches among protein powder brands in the United States peaked at 31.8% in November 2025 and was lowest at 16.3% in July 2026.
Across the 12 months ending September 2026, Optimum Nutrition’s share of searches among protein powder brands in the United States peaked at 13.5% in September 2026 and was lowest at 9.1% in April 2026.
Across the 12 months ending September 2026, Orgain’s share of searches among protein powder brands in the United States peaked at 24.3% in July 2026 and was lowest at 9.5% in November 2025.
Across the 12 months ending September 2026, Dymatize’s share of searches among protein powder brands in the United States peaked at 7.7% in August 2026 and was lowest at 4.3% in November 2025.
Across the 12 months ending September 2026, Myprotein’s share of searches among protein powder brands in the United States peaked at 11.7% in November 2025 and was lowest at 6% in July 2026.
Across the 12 months ending September 2026, Ryse’s share of searches among protein powder brands in the United States peaked at 10% in December 2025 and was lowest at 7.3% in July 2026.
Across the 12 months ending September 2026, Transparent Labs’ share of searches among protein powder brands in the United States peaked at 7.7% in August 2026 and was lowest at 4.3% in November 2025.
Across the 12 months ending September 2026, Isopure’s share of searches among protein powder brands in the United States peaked at 6.9% in June 2026 and was lowest at 4.3% in November 2025.
Across the 12 months ending September 2026, Premier Protein’s share of searches among protein powder brands in the United States peaked at 5.1% in August 2026 and was lowest at 2.9% in November 2025.
Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States peaked at 4.2% in August 2026 and was lowest at 2.9% in November 2025.
Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States peaked at 5.5% in December 2025 and was lowest at 2.7% in July 2026.
Across the 12 months ending September 2026, Naked Nutrition’s share of searches among protein powder brands in the United States peaked at 4.1% in April 2026 and was lowest at 2.3% in November 2025.
Across the 12 months ending September 2026, Muscle Milk’s share of searches among protein powder brands in the United States peaked at 2.7% in September 2026 and was lowest at 1.6% in November 2025.
Across the 12 months ending September 2026, Optimum Nutrition rose from 3rd to 2nd among protein powder brands in the United States.
Across the 12 months ending September 2026, Orgain fell from 2nd to 3rd among protein powder brands in the United States.
Across the 12 months ending September 2026, Dymatize rose from 7th to 4th among protein powder brands in the United States.
Across the 12 months ending September 2026, Myprotein fell from 4th to 5th among protein powder brands in the United States.
Across the 12 months ending September 2026, Ryse fell from 5th to 6th among protein powder brands in the United States.
Across the 12 months ending September 2026, Transparent Labs rose from 8th to 7th among protein powder brands in the United States.
Across the 12 months ending September 2026, Isopure fell from 6th to 8th among protein powder brands in the United States.
Across the 12 months ending September 2026, Premier Protein rose from 10th to 9th among protein powder brands in the United States.
Across the 12 months ending September 2026, Ghost rose from 11th to 10th among protein powder brands in the United States.
Across the 12 months ending September 2026, Vega fell from 9th to 11th among protein powder brands in the United States.
Across the 12 months ending September 2026, Muscle Milk rose from 14th to 13th among protein powder brands in the United States.
Across the 12 months ending September 2026, Garden of Life fell from 13th to 14th among protein powder brands in the United States.
Across the 12 months ending September 2026, Naked Nutrition held steady: its share of searches among protein powder brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States protein powder brands in September 2026?

8 changes

In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.
In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.
In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%.
Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Premier Protein in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Muscle Milk in the United States rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are branded searches counted for protein powder brands?

15 search terms

Each brand's share of searches among protein powder brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.