Brandwave

How popular isMuscle Milk?

In September 2026, people searched for Muscle Milk by name about 9,900 times in the United States, a 22.2% increase from the previous year. These searches made up 2.7% of all United States protein powder brand searches, placing Muscle Milk 13th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about protein powder brands, Muscle Milk did not appear in any of the answers.

Search and AI answers in September 2026

Muscle Milk is the 13th most searched of 15 competitors and not listed in any AI answer.

  1. Clean Simple EatsShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Optimum NutritionShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. OrgainShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. DymatizeShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Muscle MilkShare of searches 2.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Muscle Milk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Dymatize2nd
  3. Transparent Labs3rd
  4. Vega4th
  5. Naked Nutrition5th
  6. Orgain6th
  7. Isopure7th
  8. +5 more
  9. Premier Protein–
  10. Muscle Milk–
  11. Garden of Life–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muscle Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about protein powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which protein powder brands compete with Muscle Milk?

Muscle Milk against protein powder brands in the United States, by month

Share of searches by month for Clean Simple Eats, Optimum Nutrition, Orgain, Dymatize, Myprotein, Ryse, Transparent Labs, Isopure, Premier Protein, Ghost, Vega, Naked Nutrition, Muscle Milk. The figures are in the table below the chart.

View monthly share of searches table
MonthClean Simple EatsOptimum NutritionOrgainDymatizeMyproteinRyseTransparent LabsIsopurePremier ProteinGhostVegaNaked NutritionMuscle MilkGarden of LifeMomentous
Oct 202522.9%10.3%15.3%4.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.1%2.1%2.1%1.4%
Nov 202531.8%9.5%9.5%4.3%11.7%9.5%4.3%4.3%2.9%2.9%3.5%2.3%1.6%1.3%0.68%
Dec 202522.4%10%12.2%5.5%10%10%4.5%5.5%3.7%3.7%5.5%3%2%1.3%0.88%
Jan 202622.7%10.2%15.3%5.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.7%2%1.4%0.74%
Feb 202621.8%9.8%14.6%5.4%8%9.8%4.4%6.5%4.4%3.6%4.4%3.6%2%1.3%0.7%
Mar 202624.4%11%13.4%4.9%7.4%7.4%4.9%6%4%4%4%4%2.2%1.5%0.8%
Apr 202624.7%9.1%13.6%6.1%7.4%7.4%6.1%6.1%4.1%3.3%4.1%4.1%1.8%1.2%0.81%
May 202625.1%11.3%11.3%6.2%7.5%7.5%6.2%6.2%4.1%3.4%4.1%3.4%1.8%1.2%0.66%
Jun 202618.9%12.7%12.7%6.9%6.9%8.5%5.7%6.9%4.6%3.8%3.8%3.8%2.5%1.4%0.92%
Jul 202616.3%10.9%24.3%6%6%7.3%6%6%4%3.3%2.7%3.3%2.2%0.97%0.8%
Aug 202617.2%11.5%14%7.7%7.7%7.7%7.7%6.3%5.1%4.2%3.4%3.4%2.3%1%0.83%
Sep 202616.5%13.5%13.5%7.4%7.4%7.4%7.4%6.1%5%4%4%3.3%2.7%0.79%0.79%

  1. 1.Clean Simple Eats

    16.5%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  2. 2.Optimum Nutrition

    13.5%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Orgain

    13.5%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Dymatize

    7.4%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  5. 5.Myprotein

    7.4%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.Ryse

    7.4%

    Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  7. 7.Transparent Labs

    7.4%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  8. 8.Isopure

    6.1%

    Held 8th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  9. 9.Premier Protein

    5%

    Held 9th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  10. 10.Ghost

    4%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  11. 11.Vega

    4%

    Moved from 12th to 11th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  12. 12.Naked Nutrition

    3.3%

    Moved from 11th to 12th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  13. 13.Muscle Milk

    2.7%

    Held 13th. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  14. 14.Garden of Life

    0.79%

    Held 14th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.2 points.

  15. 15.Momentous

    0.79%

    Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Garden of Life sells other things too, so only its searches that name this product count here, like “garden of life protein”.

Compare popularity between Muscle Milk and its closest rivals

Every comparison with Muscle Milk

14 comparisons

How has branded search demand for Muscle Milk changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Muscle Milk in the United States rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Muscle Milk’s share of searches among protein powder brands in the United States increased from 2.1% to 2.7%.
  • Across the 12 months ending September 2026, Muscle Milk’s share of searches among protein powder brands in the United States peaked at 2.7% in September 2026 and was lowest at 1.6% in November 2025.
  • Across the 12 months ending September 2026, Muscle Milk rose from 14th to 13th among protein powder brands in the United States.

How did search popularity change for United States protein powder brands in September 2026?

6 changes

  1. In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.

  2. In September 2026, Optimum Nutrition overtook Orgain to rank 2nd among protein powder brands in the United States, with 13.5% of the searches.

  3. In September 2026, Clean Simple Eats lost share of searches among protein powder brands in the United States, from 17.2% to 16.5%.

  4. Estimated monthly branded searches for Dymatize in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Transparent Labs in the United States rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.

  6. Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are Muscle Milk’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Muscle Milk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • muscle milk protein powder

How the Brand Demand Index is measured

Who owns Muscle Milk?

Muscle Milk is owned by PepsiCo. Brandwave also tracks Mug Root Beer, Siete Foods and Tostitos, owned by the same company, in the United States.

Do you work for Muscle Milk? To request corrections or removal please contact us via our support page and we will be happy to assist.

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