Brandwave

Ghost vs Vega:Which is more popular?

In September 2026, Ghost and Vega were level in searches among protein powder brands in the United States, with an estimated 14.8K branded searches each, at 4% of the total each. When we asked ChatGPT and Google AI Overviews about protein powder brands, Vega appeared in two of the five answers and Ghost in one. Vega was mentioned before Ghost in two out of three answers that named either.

Among protein powder brands in the United States in September 2026

Who do people search for more?

Ghost and Vega are searched for about as often as each other.

Ghost 14.8K searchesVega 14.8K searches

Who does AI mention more?

Vega, mentioned in 2 of 5 answers, Ghost in 1

Vega in 2 of 5Ghost in 1 of 5

Who does AI recommend more?

Vega, named ahead of Ghost in 2 of 3 answers

Vega first in 2Ghost first in 1

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Top protein powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vega was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ghost was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vega was listed before Ghost in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Optimum Nutrition1st
  2. Dymatize2nd
  3. Transparent Labs3rd
  4. Vega4th
  5. Naked Nutrition5th
  6. Orgain6th
  7. Isopure7th
  8. Ghost8th
  9. Momentous9th
  10. Clean Simple Eats–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Optimum Nutrition5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dymatize3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Transparent Labs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vega2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Nutrition2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Isopure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ghost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentous1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clean Simple Eats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about protein powder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Ghost or Vega more popular in search?

This chart shows how often people search Google for Ghost and Vega by name. Each line represents a brand's share of searches for all 15 protein powder brands we track, month by month, from searches in United States.

Ghost and Vega among protein powder brands in the United States, by month

Share of searches by month for Ghost, Vega. The figures are in the table below the chart.

View monthly share of searches table
MonthClean Simple EatsOptimum NutritionOrgainDymatizeMyproteinRyseTransparent LabsIsopurePremier ProteinGhostVegaNaked NutritionMuscle MilkGarden of LifeMomentous
Oct 202522.9%10.3%15.3%4.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.1%2.1%2.1%1.4%
Nov 202531.8%9.5%9.5%4.3%11.7%9.5%4.3%4.3%2.9%2.9%3.5%2.3%1.6%1.3%0.68%
Dec 202522.4%10%12.2%5.5%10%10%4.5%5.5%3.7%3.7%5.5%3%2%1.3%0.88%
Jan 202622.7%10.2%15.3%5.6%8.4%8.4%4.6%5.6%3.7%3.1%4.6%3.7%2%1.4%0.74%
Feb 202621.8%9.8%14.6%5.4%8%9.8%4.4%6.5%4.4%3.6%4.4%3.6%2%1.3%0.7%
Mar 202624.4%11%13.4%4.9%7.4%7.4%4.9%6%4%4%4%4%2.2%1.5%0.8%
Apr 202624.7%9.1%13.6%6.1%7.4%7.4%6.1%6.1%4.1%3.3%4.1%4.1%1.8%1.2%0.81%
May 202625.1%11.3%11.3%6.2%7.5%7.5%6.2%6.2%4.1%3.4%4.1%3.4%1.8%1.2%0.66%
Jun 202618.9%12.7%12.7%6.9%6.9%8.5%5.7%6.9%4.6%3.8%3.8%3.8%2.5%1.4%0.92%
Jul 202616.3%10.9%24.3%6%6%7.3%6%6%4%3.3%2.7%3.3%2.2%0.97%0.8%
Aug 202617.2%11.5%14%7.7%7.7%7.7%7.7%6.3%5.1%4.2%3.4%3.4%2.3%1%0.83%
Sep 202616.5%13.5%13.5%7.4%7.4%7.4%7.4%6.1%5%4%4%3.3%2.7%0.79%0.79%

How has the Ghost and Vega comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ghost took it in July 2026.
  • Across the 12 months ending September 2026, Ghost’s share of searches among protein powder brands in the United States moved from 3.1% to 4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Vega’s share of searches among protein powder brands in the United States moved from 4.6% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for United States protein powder brands in September 2026?

2 changes

  1. In September 2026, Vega overtook Naked Nutrition to rank 11th among protein powder brands in the United States, with 4% of the searches.

  2. Estimated monthly branded searches for Ghost in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ghost’s and Vega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ghost

1 branded search term

  • ghost protein

Vega

1 branded search term

  • vega protein

How the Brand Demand Index is measured

Other head-to-heads among protein powder brands

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