How popular isTopgolf?
In September 2026, people searched for Topgolf by name about 1.2 million times in the United States, a 33.3% decrease from the previous year. These searches made up 39.8% of all United States family entertainment center searches, placing Topgolf second out of six centers. When we asked both ChatGPT and Google AI Overviews about family entertainment centers, Topgolf appeared in one of the three answers and was the fourth most recommended of the six.
Topgolf is the second most searched of 6 competitors and the fourth most recommended in AI answers.
Dave & Buster'sShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
TopgolfShare of searches 39.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
Round1Share of searches 10.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
PuttshackShare of searches 5.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
BowleroShare of searches 4.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top family entertainment centers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Topgolf was mentioned in one out of three: in one of the three ChatGPT answers. Topgolf is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Main Event1st
- Round12nd
- Dave & Buster's3rd
- Topgolf4th
- Bowlero5th
- Puttshack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dave & Buster's3 of 3Named in 3 of 3 ChatGPT answers
- Round13 of 3Named in 3 of 3 ChatGPT answers
- Main Event3 of 3Named in 3 of 3 ChatGPT answers
- Topgolf1 of 3Named in 1 of 3 ChatGPT answers
- Bowlero1 of 3Named in 1 of 3 ChatGPT answers
- Puttshack0 of 3Named in 0 of 3 ChatGPT answers
See every answer about family entertainment centers
3 answers
Asked ChatGPT
“What's the best family entertainment center chain in the US?”
Asked ChatGPT
“Which chain in the US is best for bowling and arcade games?”
Asked ChatGPT
“Where should I go for a fun night out with games and food in the US?”
Searched Google, AI Overview
“family entertainment center”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“arcade near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which family entertainment centers compete with Topgolf?
Share of searches by month for Dave & Buster's, Topgolf, Round1, Puttshack, Bowlero. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dave & Buster's | Topgolf | Round1 | Puttshack | Bowlero | Main Event |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.6% | 7.6% | 4.9% | 6% | 0.4% |
| Nov 2025 | 40.1% | 40.1% | 8.4% | 4.4% | 6.6% | 0.44% |
| Dec 2025 | 36.2% | 44.3% | 7.6% | 4% | 7.3% | 0.52% |
| Jan 2026 | 38.7% | 38.7% | 10% | 4.3% | 7.8% | 0.55% |
| Feb 2026 | 40.1% | 40.1% | 8.5% | 4.4% | 6.6% | 0.41% |
| Mar 2026 | 36.7% | 45% | 7.8% | 4% | 6% | 0.46% |
| Apr 2026 | 37.2% | 45.4% | 7.8% | 4.1% | 5% | 0.46% |
| May 2026 | 37.2% | 45.4% | 7.8% | 4.1% | 5% | 0.46% |
| Jun 2026 | 32.6% | 48.8% | 8.4% | 4.4% | 5.4% | 0.47% |
| Jul 2026 | 36.6% | 44.7% | 9.3% | 4.9% | 4% | 0.46% |
| Aug 2026 | 32.9% | 49.3% | 8.5% | 4.4% | 4.4% | 0.41% |
| Sep 2026 | 39.8% | 39.8% | 10.2% | 5.4% | 4.4% | 0.41% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39.8% | 1.2M | 0% | +6.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.8% | 1.2M | -33.3% | -9.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.2% | 313K | -0.85% | +1.7 points | |
| 4, moved from 5th to 4th | 5.4% | 165K | 0% | +0.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 135K | -18.2% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.41% | 12.5K | -18.3% | 0 points |
39.8%
Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +6.9 points.
2.
Topgolf39.8%
Moved from 1st to 2nd. 1.2M estimated branded searches, -33.3% vs prior month. Share -9.5 points.
3.
Round110.2%
Held 3rd. 313K estimated branded searches, -0.85% vs prior month. Share +1.7 points.
5.4%
Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
Bowlero4.4%
Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.41%
Held 6th. 12.5K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare popularity between Topgolf and its closest rivals
Every comparison with Topgolf
9 comparisons
How has branded search demand for Topgolf changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Topgolf in the United States fell from 1.8M to 1.2M.
- Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States decreased from 44.6% to 39.8%.
- Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States peaked at 49.3% in August 2026 and was lowest at 38.7% in January 2026.
- Across the 12 months ending September 2026, Topgolf fell from 1st to 2nd among family entertainment centers in the United States.
How did search popularity change for United States family entertainment centers in September 2026?
6 changes
In September 2026, Dave & Buster's overtook Topgolf to become the leader among family entertainment centers in the United States, with 39.8% of the searches.
In September 2026, Puttshack overtook Bowlero to rank 4th among family entertainment centers in the United States, with 5.4% of the searches.
In September 2026, Round1 gained share of searches among family entertainment centers in the United States, from 8.5% to 10.2%.
In September 2026, Topgolf lost share of searches among family entertainment centers in the United States, from 49.3% to 39.8%.
Estimated monthly branded searches for Bowlero in the United States fell 45.1% over 12 measured months, from 246K to 135K in September 2026.
Estimated monthly branded searches for Main Event in the United States fell 24.2% over 12 measured months, from 16.5K to 12.5K in September 2026.
How are Topgolf’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Topgolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- topgolf
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Where does Topgolf compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Family entertainment centers | 2nd of 6 | 39.8% | Shown above |
| Golf entertainment venues | 1st of 6 | 69.2% | Show ranking |
Is Topgolf your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.