Brandwave

How popular isTopgolf?

In September 2026, people searched for Topgolf by name about 1.2 million times in the United States, a 33.3% decrease from the previous year. These searches made up 69.2% of all United States golf entertainment venue searches, placing Topgolf first out of six venues. When we asked both ChatGPT and Google AI Overviews about golf entertainment venues, Topgolf appeared in one of the three answers.

Search and AI answers in September 2026

Topgolf is the most searched of 6 competitors.

  1. TopgolfShare of searches 69.2%Mentioned in 1 of 3 AI answers
  2. PopStrokeShare of searches 11.4%Mentioned in 0 of 3 AI answers
  3. PuttshackShare of searches 9.4%Mentioned in 0 of 3 AI answers
  4. Five Iron GolfShare of searches 6.2%Mentioned in 0 of 3 AI answers
  5. Drive ShackShare of searches 1.9%Mentioned in 0 of 3 AI answers

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Top golf entertainment venues in ChatGPT and Google AI Overviews

In three ChatGPT questions, Topgolf was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topgolf1 of 3Named in 1 of 3 ChatGPT answers
  • PopStroke0 of 3Named in 0 of 3 ChatGPT answers
  • Puttshack0 of 3Named in 0 of 3 ChatGPT answers
  • Five Iron Golf0 of 3Named in 0 of 3 ChatGPT answers
  • Drive Shack0 of 3Named in 0 of 3 ChatGPT answers
  • X-Golf0 of 3Named in 0 of 3 ChatGPT answers

See every answer about golf entertainment venues

3 answers

  • Asked ChatGPT

    “What's the best golf entertainment venue?”

    1. 1Topgolf

  • Asked ChatGPT

    “Which indoor golf place is best for a group night out?”

    1. Asked ChatGPT

      “What are the best mini golf and driving range venues near me?”

      1. Searched Google, AI Overview

        “indoor golf near me”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “golf entertainment”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

      Which golf entertainment venues compete with Topgolf?

      Topgolf against golf entertainment venues in the United States, by month

      Share of searches by month for Topgolf, PopStroke, Puttshack, Five Iron Golf. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTopgolfPopStrokePuttshackFive Iron GolfDrive ShackX-Golf
      Oct 202573.6%9.9%8.1%4.4%2%2%
      Nov 202572.2%9.7%7.9%5.3%2%2.9%
      Dec 202573.5%9.9%6.6%4.4%2%3.6%
      Jan 202668%11.2%7.5%6.1%2.2%5%
      Feb 202670.2%11.5%7.7%5.2%1.9%3.5%
      Mar 202672.4%11.9%6.5%4.4%2.4%2.4%
      Apr 202672%11.8%6.5%5.3%2.4%1.9%
      May 202672.6%11.9%6.5%5.4%2%1.6%
      Jun 202674.2%10%6.7%5.5%2%1.6%
      Jul 202673.4%9.9%8.1%5.4%1.6%1.6%
      Aug 202675.9%8.3%6.8%5.6%1.7%1.7%
      Sep 202669.2%11.4%9.4%6.2%1.9%1.9%

      1. 1.Topgolf

        69.2%

        Held 1st. 1.2M estimated branded searches, -33.3% vs prior month. Share -6.6 points.

      2. 2.PopStroke

        11.4%

        Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +3.1 points.

      3. 3.Puttshack

        9.4%

        Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +2.5 points.

      4. 4.Five Iron Golf

        6.2%

        Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share +0.6 points.

      5. 5.Drive Shack

        1.9%

        Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

      6. 6.X-Golf

        1.9%

        Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

      Compare popularity between Topgolf and its closest rivals

      Every comparison with Topgolf

      9 comparisons

      How has branded search demand for Topgolf changed in the United States over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Topgolf in the United States fell from 1.8M to 1.2M.
      • Across the 12 months ending September 2026, Topgolf’s share of searches among golf entertainment venues in the United States decreased from 73.6% to 69.2%.
      • Across the 12 months ending September 2026, Topgolf’s share of searches among golf entertainment venues in the United States peaked at 75.9% in August 2026 and was lowest at 68% in January 2026.

      How did search popularity change for United States golf entertainment venues in September 2026?

      6 changes

      1. In September 2026, PopStroke gained share of searches among golf entertainment venues in the United States, from 8.3% to 11.4%.

      2. In September 2026, Puttshack gained share of searches among golf entertainment venues in the United States, from 6.8% to 9.4%.

      3. In September 2026, Five Iron Golf gained share of searches among golf entertainment venues in the United States, from 5.6% to 6.2%.

      4. In September 2026, Topgolf lost share of searches among golf entertainment venues in the United States, from 75.9% to 69.2%.

      5. Estimated monthly branded searches for Drive Shack in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

      6. Estimated monthly branded searches for X-Golf in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

      How are Topgolf’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Topgolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • topgolf

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      How the Brand Demand Index is measured

      Where does Topgolf compete?

      Topgolf is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Family entertainment centers2nd of 639.8%Show ranking
      Golf entertainment venues1st of 669.2%Shown above
      Creator with pink hair and a pink jacket

      Is Topgolf your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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