Topgolf vs X-Golf:Which is more popular?
In September 2026, Topgolf had more branded searches than X-Golf among golf entertainment venues in the United States. Topgolf had about 1.2 million branded searches, while X-Golf had 33,100. Topgolf made up 69.2% of all golf entertainment venue searches we track, and X-Golf accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about golf entertainment venues, Topgolf appeared in one of the three answers and X-Golf in none.
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Top golf entertainment venues in ChatGPT and Google AI Overviews
In three ChatGPT questions, Topgolf was mentioned in one out of three: in one of the three ChatGPT answers. X-Golf did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Topgolf1 of 3Named in 1 of 3 ChatGPT answers
PopStroke0 of 3Named in 0 of 3 ChatGPT answers
Puttshack0 of 3Named in 0 of 3 ChatGPT answers
Five Iron Golf0 of 3Named in 0 of 3 ChatGPT answers
Drive Shack0 of 3Named in 0 of 3 ChatGPT answers
X-Golf0 of 3Named in 0 of 3 ChatGPT answers
See every answer about golf entertainment venues
3 answers
Asked ChatGPT
“What's the best golf entertainment venue?”
Asked ChatGPT
“Which indoor golf place is best for a group night out?”
Asked ChatGPT
“What are the best mini golf and driving range venues near me?”
Searched Google, AI Overview
“indoor golf near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“golf entertainment”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Topgolf or X-Golf more popular in search?
This chart shows how often people search Google for Topgolf and X-Golf by name. Each line represents a brand's share of searches for all six golf entertainment venues we track, month by month, from searches in United States.
Share of searches by month for Topgolf, X-Golf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Topgolf | PopStroke | Puttshack | Five Iron Golf | Drive Shack | X-Golf |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 9.9% | 8.1% | 4.4% | 2% | 2% |
| Nov 2025 | 72.2% | 9.7% | 7.9% | 5.3% | 2% | 2.9% |
| Dec 2025 | 73.5% | 9.9% | 6.6% | 4.4% | 2% | 3.6% |
| Jan 2026 | 68% | 11.2% | 7.5% | 6.1% | 2.2% | 5% |
| Feb 2026 | 70.2% | 11.5% | 7.7% | 5.2% | 1.9% | 3.5% |
| Mar 2026 | 72.4% | 11.9% | 6.5% | 4.4% | 2.4% | 2.4% |
| Apr 2026 | 72% | 11.8% | 6.5% | 5.3% | 2.4% | 1.9% |
| May 2026 | 72.6% | 11.9% | 6.5% | 5.4% | 2% | 1.6% |
| Jun 2026 | 74.2% | 10% | 6.7% | 5.5% | 2% | 1.6% |
| Jul 2026 | 73.4% | 9.9% | 8.1% | 5.4% | 1.6% | 1.6% |
| Aug 2026 | 75.9% | 8.3% | 6.8% | 5.6% | 1.7% | 1.7% |
| Sep 2026 | 69.2% | 11.4% | 9.4% | 6.2% | 1.9% | 1.9% |
How has the Topgolf and X-Golf comparison changed over the last 12 months?
3 findings
- Topgolf was ahead of X-Golf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Topgolf’s share of searches among golf entertainment venues in the United States moved from 73.6% to 69.2%, and its estimated monthly branded searches moved from 1.8M to 1.2M.
- Across the 12 months ending September 2026, X-Golf’s share of searches among golf entertainment venues in the United States moved from 2% to 1.9%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for United States golf entertainment venues in September 2026?
2 changes
In September 2026, Topgolf lost share of searches among golf entertainment venues in the United States, from 75.9% to 69.2%.
Estimated monthly branded searches for X-Golf in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Topgolf’s and X-Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among golf entertainment venues
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