Brandwave

How popular isTopgolf?

In September 2026, people searched for Topgolf by name about 1.2 million times in the United States, a 33.3% decrease from the previous year. These searches made up 39.8% of all United States family entertainment center searches, placing Topgolf second out of six centers. When we asked both ChatGPT and Google AI Overviews about family entertainment centers, Topgolf appeared in one of the three answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Topgolf is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Dave & Buster'sShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. TopgolfShare of searches 39.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Round1Share of searches 10.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. PuttshackShare of searches 5.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. BowleroShare of searches 4.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top family entertainment centers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Topgolf was mentioned in one out of three: in one of the three ChatGPT answers. Topgolf is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Main Event1st
  2. Round12nd
  3. Dave & Buster's3rd
  4. Topgolf4th
  5. Bowlero5th
  6. Puttshack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dave & Buster's3 of 3Named in 3 of 3 ChatGPT answers
  • Round13 of 3Named in 3 of 3 ChatGPT answers
  • Main Event3 of 3Named in 3 of 3 ChatGPT answers
  • Topgolf1 of 3Named in 1 of 3 ChatGPT answers
  • Bowlero1 of 3Named in 1 of 3 ChatGPT answers
  • Puttshack0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment centers

3 answers

  • Asked ChatGPT

    “What's the best family entertainment center chain in the US?”

    1. 1Main Event
    2. 2Round1
    3. 3Dave & Buster's

  • Asked ChatGPT

    “Which chain in the US is best for bowling and arcade games?”

    1. 1Round1
    2. 2Main Event
    3. 3Dave & Buster's
    4. 4Bowlero

  • Asked ChatGPT

    “Where should I go for a fun night out with games and food in the US?”

    1. 1Dave & Buster's
    2. 2Main Event
    3. 3Topgolf
    4. 4Round1

  • Searched Google, AI Overview

    “family entertainment center”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which family entertainment centers compete with Topgolf?

Topgolf against family entertainment centers in the United States, by month

Share of searches by month for Dave & Buster's, Topgolf, Round1, Puttshack, Bowlero. The figures are in the table below the chart.

View monthly share of searches table
MonthDave & Buster'sTopgolfRound1PuttshackBowleroMain Event
Oct 202536.5%44.6%7.6%4.9%6%0.4%
Nov 202540.1%40.1%8.4%4.4%6.6%0.44%
Dec 202536.2%44.3%7.6%4%7.3%0.52%
Jan 202638.7%38.7%10%4.3%7.8%0.55%
Feb 202640.1%40.1%8.5%4.4%6.6%0.41%
Mar 202636.7%45%7.8%4%6%0.46%
Apr 202637.2%45.4%7.8%4.1%5%0.46%
May 202637.2%45.4%7.8%4.1%5%0.46%
Jun 202632.6%48.8%8.4%4.4%5.4%0.47%
Jul 202636.6%44.7%9.3%4.9%4%0.46%
Aug 202632.9%49.3%8.5%4.4%4.4%0.41%
Sep 202639.8%39.8%10.2%5.4%4.4%0.41%

  1. 1.Dave & Buster's

    39.8%

    Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Topgolf

    39.8%

    Moved from 1st to 2nd. 1.2M estimated branded searches, -33.3% vs prior month. Share -9.5 points.

  3. 3.Round1

    10.2%

    Held 3rd. 313K estimated branded searches, -0.85% vs prior month. Share +1.7 points.

  4. 4.Puttshack

    5.4%

    Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Bowlero

    4.4%

    Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Main Event

    0.41%

    Held 6th. 12.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare popularity between Topgolf and its closest rivals

Every comparison with Topgolf

9 comparisons

How has branded search demand for Topgolf changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Topgolf in the United States fell from 1.8M to 1.2M.
  • Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States decreased from 44.6% to 39.8%.
  • Across the 12 months ending September 2026, Topgolf’s share of searches among family entertainment centers in the United States peaked at 49.3% in August 2026 and was lowest at 38.7% in January 2026.
  • Across the 12 months ending September 2026, Topgolf fell from 1st to 2nd among family entertainment centers in the United States.

How did search popularity change for United States family entertainment centers in September 2026?

6 changes

  1. In September 2026, Dave & Buster's overtook Topgolf to become the leader among family entertainment centers in the United States, with 39.8% of the searches.

  2. In September 2026, Puttshack overtook Bowlero to rank 4th among family entertainment centers in the United States, with 5.4% of the searches.

  3. In September 2026, Round1 gained share of searches among family entertainment centers in the United States, from 8.5% to 10.2%.

  4. In September 2026, Topgolf lost share of searches among family entertainment centers in the United States, from 49.3% to 39.8%.

  5. Estimated monthly branded searches for Bowlero in the United States fell 45.1% over 12 measured months, from 246K to 135K in September 2026.

  6. Estimated monthly branded searches for Main Event in the United States fell 24.2% over 12 measured months, from 16.5K to 12.5K in September 2026.

How are Topgolf’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Topgolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • topgolf

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How the Brand Demand Index is measured

Where does Topgolf compete?

Topgolf is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Family entertainment centers2nd of 639.8%Shown above
Golf entertainment venues1st of 669.2%Show ranking
Creator with pink hair and a pink jacket

Is Topgolf your brand?

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