Brandwave

How popular isBowlero?

In September 2026, people searched for Bowlero by name about 135,000 times in the United States, a 45.1% decrease from the previous year. These searches made up 4.4% of all United States family entertainment center searches, placing Bowlero fifth out of six centers. When we asked both ChatGPT and Google AI Overviews about family entertainment centers, Bowlero appeared in one of the three answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Bowlero is the fifth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Dave & Buster'sShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. TopgolfShare of searches 39.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Round1Share of searches 10.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. PuttshackShare of searches 5.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. BowleroShare of searches 4.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

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Top family entertainment centers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bowlero was mentioned in one out of three: in one of the three ChatGPT answers. Bowlero is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Main Event1st
  2. Round12nd
  3. Dave & Buster's3rd
  4. Topgolf4th
  5. Bowlero5th
  6. Puttshack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dave & Buster's3 of 3Named in 3 of 3 ChatGPT answers
  • Round13 of 3Named in 3 of 3 ChatGPT answers
  • Main Event3 of 3Named in 3 of 3 ChatGPT answers
  • Topgolf1 of 3Named in 1 of 3 ChatGPT answers
  • Bowlero1 of 3Named in 1 of 3 ChatGPT answers
  • Puttshack0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment centers

3 answers

  • Asked ChatGPT

    “What's the best family entertainment center chain in the US?”

    1. 1Main Event
    2. 2Round1
    3. 3Dave & Buster's

  • Asked ChatGPT

    “Which chain in the US is best for bowling and arcade games?”

    1. 1Round1
    2. 2Main Event
    3. 3Dave & Buster's
    4. 4Bowlero

  • Asked ChatGPT

    “Where should I go for a fun night out with games and food in the US?”

    1. 1Dave & Buster's
    2. 2Main Event
    3. 3Topgolf
    4. 4Round1

  • Searched Google, AI Overview

    “family entertainment center”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which family entertainment centers compete with Bowlero?

Bowlero against family entertainment centers in the United States, by month

Share of searches by month for Dave & Buster's, Topgolf, Round1, Puttshack, Bowlero. The figures are in the table below the chart.

View monthly share of searches table
MonthDave & Buster'sTopgolfRound1PuttshackBowleroMain Event
Oct 202536.5%44.6%7.6%4.9%6%0.4%
Nov 202540.1%40.1%8.4%4.4%6.6%0.44%
Dec 202536.2%44.3%7.6%4%7.3%0.52%
Jan 202638.7%38.7%10%4.3%7.8%0.55%
Feb 202640.1%40.1%8.5%4.4%6.6%0.41%
Mar 202636.7%45%7.8%4%6%0.46%
Apr 202637.2%45.4%7.8%4.1%5%0.46%
May 202637.2%45.4%7.8%4.1%5%0.46%
Jun 202632.6%48.8%8.4%4.4%5.4%0.47%
Jul 202636.6%44.7%9.3%4.9%4%0.46%
Aug 202632.9%49.3%8.5%4.4%4.4%0.41%
Sep 202639.8%39.8%10.2%5.4%4.4%0.41%

  1. 1.Dave & Buster's

    39.8%

    Moved from 2nd to 1st. 1.2M estimated branded searches, 0% vs prior month. Share +6.9 points.

  2. 2.Topgolf

    39.8%

    Moved from 1st to 2nd. 1.2M estimated branded searches, -33.3% vs prior month. Share -9.5 points.

  3. 3.Round1

    10.2%

    Held 3rd. 313K estimated branded searches, -0.85% vs prior month. Share +1.7 points.

  4. 4.Puttshack

    5.4%

    Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Bowlero

    4.4%

    Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Main Event

    0.41%

    Held 6th. 12.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

Compare popularity between Bowlero and its closest rivals

Every comparison with Bowlero

5 comparisons

How has branded search demand for Bowlero changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowlero in the United States fell from 246K to 135K.
  • Across the 12 months ending September 2026, Bowlero’s share of searches among family entertainment centers in the United States decreased from 6% to 4.4%.
  • Across the 12 months ending September 2026, Bowlero’s share of searches among family entertainment centers in the United States peaked at 7.8% in January 2026 and was lowest at 4% in July 2026.
  • Across the 12 months ending September 2026, Bowlero fell from 4th to 5th among family entertainment centers in the United States.

How did search popularity change for United States family entertainment centers in September 2026?

6 changes

  1. In September 2026, Dave & Buster's overtook Topgolf to become the leader among family entertainment centers in the United States, with 39.8% of the searches.

  2. In September 2026, Puttshack overtook Bowlero to rank 4th among family entertainment centers in the United States, with 5.4% of the searches.

  3. In September 2026, Round1 gained share of searches among family entertainment centers in the United States, from 8.5% to 10.2%.

  4. In September 2026, Topgolf lost share of searches among family entertainment centers in the United States, from 49.3% to 39.8%.

  5. Estimated monthly branded searches for Bowlero in the United States fell 45.1% over 12 measured months, from 246K to 135K in September 2026.

  6. Estimated monthly branded searches for Main Event in the United States fell 24.2% over 12 measured months, from 16.5K to 12.5K in September 2026.

How are Bowlero’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bowlero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bowlero

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How the Brand Demand Index is measured

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