Brandwave

How popular isTefal?

In September 2026, people searched for Tefal by name about 12,100 times in the United States, a 22.2% increase from the previous year. These searches made up 1.3% of all United States cookware brand searches, placing Tefal 12th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, Tefal appeared in one of the five answers and was the ninth most recommended of the 15.

Search and AI answers in September 2026

Tefal is the 12th most searched of 15 competitors and the ninth most recommended in AI answers.

  1. Le CreusetShare of searches 39.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. HexCladShare of searches 17.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. All-CladShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. LodgeShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. TefalShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tefal is the ninth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Le Creuset2nd
  3. All-Clad3rd
  4. Made In4th
  5. GreenPan5th
  6. Caraway6th
  7. Lodge7th
  8. Our Place8th
  9. Tefal9th
  10. Staub10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cookware brands compete with Tefal?

Tefal against cookware brands in the United States, by month

Share of searches by month for Le Creuset, HexClad, All-Clad, Lodge, Made In, Caraway, Staub, ZWILLING, Calphalon, GreenPan, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladAll-CladLodgeMade InCarawayStaubZWILLINGCalphalonGreenPanOur PlaceTefalCuisinartScanpande Buyer
Oct 202533.5%22.4%8.2%6.7%5.5%5.5%4.5%3.7%2.5%2.5%2%0.9%0.93%0.6%0.4%
Nov 202528.8%28.8%8.6%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.63%0.66%0.52%0.35%
Dec 202535.4%23.6%7.1%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.64%0.75%0.52%0.35%
Jan 202634.1%18.6%8.3%6.8%6.8%6.8%4.6%3.7%2.5%3.1%1.7%0.92%0.95%0.61%0.41%
Feb 202636.9%20.2%7.4%6.1%6.1%6.1%4.1%3.3%2.7%2.7%1.5%0.99%0.9%0.66%0.36%
Mar 202635%19.2%8.6%7%5.8%5.8%3.9%3.9%3.2%2.6%1.7%1.2%1%0.77%0.42%
Apr 202630.4%20.4%9.1%9.1%5%6.1%4.1%4.1%3.3%2.7%2.2%1.2%0.9%0.81%0.44%
May 202628.2%23.1%8.5%8.5%6.9%5.7%3.8%3.8%3.1%3.1%2.1%1.1%0.84%0.76%0.5%
Jun 202633.8%18.5%8.3%8.3%5.6%5.6%3.7%4.5%3%3%2%1.4%1%0.74%0.49%
Jul 202633.4%18.3%8.2%8.2%5.5%6.7%3.7%4.5%3%3%2%1.3%0.99%0.73%0.49%
Aug 202634.2%18.7%8.4%8.4%5.6%5.6%3.8%4.6%2.5%2.5%1.7%1.4%1%1.1%0.41%
Sep 202639.4%17.7%7.9%6.5%6.5%5.3%3.5%3.5%2.4%2.4%1.6%1.3%0.86%0.71%0.39%

  1. 1.Le Creuset

    39.4%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.2 points.

  2. 2.HexClad

    17.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.All-Clad

    7.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lodge

    6.5%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  5. 5.Made In

    6.5%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  6. 6.Caraway

    5.3%

    Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Staub

    3.5%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ZWILLING

    3.5%

    Moved from 7th to 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  9. 9.Calphalon

    2.4%

    Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.GreenPan

    2.4%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Our Place

    1.6%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Tefal

    1.3%

    Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Cuisinart

    0.86%

    Moved from 14th to 13th. 8K estimated branded searches, -11.1% vs prior month. Share -0.2 points.

  14. 14.Scanpan

    0.71%

    Moved from 13th to 14th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  15. 15.de Buyer

    0.39%

    Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tefal and its closest rivals

Every comparison with Tefal

14 comparisons

How has branded search demand for Tefal changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tefal in the United States rose from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Tefal rose from 13th to 12th among cookware brands in the United States.

How did search popularity change for United States cookware brands in September 2026?

6 changes

  1. In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.

  2. In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.

  3. In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%.

  4. In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%.

  5. In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%.

  6. Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are Tefal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • t fal pans

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How the Brand Demand Index is measured

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