Brandwave

How popular isHexClad?

In September 2026, people searched for HexClad by name about 165,000 times in the United States, a 32.9% decrease from the previous year. These searches made up 17.7% of all United States cookware brand searches, placing HexClad second out of 15 brands. When we asked both ChatGPT and Google AI Overviews about cookware brands, HexClad did not appear in any of the answers.

Search and AI answers in September 2026

HexClad is the second most searched of 15 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 39.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. HexCladShare of searches 17.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. All-CladShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. LodgeShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Made InShare of searches 6.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

+10 more

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Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HexClad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Le Creuset2nd
  3. All-Clad3rd
  4. Made In4th
  5. GreenPan5th
  6. Caraway6th
  7. Lodge7th
  8. +2 more
  9. Staub10th
  10. HexClad–
  11. ZWILLING–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cookware brands compete with HexClad?

HexClad against cookware brands in the United States, by month

Share of searches by month for Le Creuset, HexClad, All-Clad, Lodge, Made In, Caraway, Staub, ZWILLING, Calphalon, GreenPan. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladAll-CladLodgeMade InCarawayStaubZWILLINGCalphalonGreenPanOur PlaceTefalCuisinartScanpande Buyer
Oct 202533.5%22.4%8.2%6.7%5.5%5.5%4.5%3.7%2.5%2.5%2%0.9%0.93%0.6%0.4%
Nov 202528.8%28.8%8.6%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.63%0.66%0.52%0.35%
Dec 202535.4%23.6%7.1%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.64%0.75%0.52%0.35%
Jan 202634.1%18.6%8.3%6.8%6.8%6.8%4.6%3.7%2.5%3.1%1.7%0.92%0.95%0.61%0.41%
Feb 202636.9%20.2%7.4%6.1%6.1%6.1%4.1%3.3%2.7%2.7%1.5%0.99%0.9%0.66%0.36%
Mar 202635%19.2%8.6%7%5.8%5.8%3.9%3.9%3.2%2.6%1.7%1.2%1%0.77%0.42%
Apr 202630.4%20.4%9.1%9.1%5%6.1%4.1%4.1%3.3%2.7%2.2%1.2%0.9%0.81%0.44%
May 202628.2%23.1%8.5%8.5%6.9%5.7%3.8%3.8%3.1%3.1%2.1%1.1%0.84%0.76%0.5%
Jun 202633.8%18.5%8.3%8.3%5.6%5.6%3.7%4.5%3%3%2%1.4%1%0.74%0.49%
Jul 202633.4%18.3%8.2%8.2%5.5%6.7%3.7%4.5%3%3%2%1.3%0.99%0.73%0.49%
Aug 202634.2%18.7%8.4%8.4%5.6%5.6%3.8%4.6%2.5%2.5%1.7%1.4%1%1.1%0.41%
Sep 202639.4%17.7%7.9%6.5%6.5%5.3%3.5%3.5%2.4%2.4%1.6%1.3%0.86%0.71%0.39%

  1. 1.Le Creuset

    39.4%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.2 points.

  2. 2.HexClad

    17.7%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.All-Clad

    7.9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lodge

    6.5%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  5. 5.Made In

    6.5%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  6. 6.Caraway

    5.3%

    Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Staub

    3.5%

    Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ZWILLING

    3.5%

    Moved from 7th to 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  9. 9.Calphalon

    2.4%

    Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.GreenPan

    2.4%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Our Place

    1.6%

    Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Tefal

    1.3%

    Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Cuisinart

    0.86%

    Moved from 14th to 13th. 8K estimated branded searches, -11.1% vs prior month. Share -0.2 points.

  14. 14.Scanpan

    0.71%

    Moved from 13th to 14th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  15. 15.de Buyer

    0.39%

    Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HexClad and its closest rivals

Every comparison with HexClad

14 comparisons

How has branded search demand for HexClad changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HexClad in the United States fell from 246K to 165K.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States decreased from 22.4% to 17.7%.
  • Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States peaked at 28.8% in November 2025 and was lowest at 17.7% in September 2026.

How did search popularity change for United States cookware brands in September 2026?

6 changes

  1. In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.

  2. In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.

  3. In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%.

  4. In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%.

  5. In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%.

  6. Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are HexClad’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HexClad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hexclad

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How the Brand Demand Index is measured

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