Cookware brands in the United States:Which are most popular?

Name: Cookware brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Le Creuset was the most searched cookware brand in the United States, accounting for 39.4% of all searches among the 15 brands we track. When we checked with ChatGPT and Google AI Overviews, Cuisinart was mentioned most often, in four of the five answers. Cuisinart was recommended most often, coming first in two out of four responses that gave a list.

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Top cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned most often, in four of the five answers. Cuisinart was recommended most often, coming first in two out of four answers that gave a list. Le Creuset was second, and All-Clad was third. HexClad, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cuisinart	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Le Creuset	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
GreenPan	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
All-Clad	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Lodge	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Made In	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Caraway	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Staub	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Our Place	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tefal	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
HexClad	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ZWILLING	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Calphalon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Scanpan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
de Buyer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Calphalon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scanpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
de Buyer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cookware brands

5 answers

Asked ChatGPT
“Which cookware should I buy?”
1. 1Cuisinart
Asked ChatGPT
“What are the best cookware brands?”
1. 1All-Clad
2. 2Made In
3. 3Le Creuset
4. 4Lodge
5. 5Cuisinart
6. 6GreenPan
7. 7Staub
Asked ChatGPT
“What is the best nonstick pan?”
1. 1Le Creuset
2. 2GreenPan
Searched Google, AI Overview
“pots and pans”
1. 1Cuisinart
2. 2Our Place
Searched Google, AI Overview
“cookware set”
1. 1Cuisinart
2. 2Caraway
3. 3Tefal

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which cookware brands do people search for most?

This chart shows how often people search Google for each cookware brand by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.

Share of searches among cookware brands in the United States, by month

Month	Le Creuset	HexClad	All-Clad	Lodge	Made In	Caraway	Staub	ZWILLING	Calphalon	GreenPan	Our Place	Tefal	Cuisinart	Scanpan	de Buyer
Oct 2025	33.5%	22.4%	8.2%	6.7%	5.5%	5.5%	4.5%	3.7%	2.5%	2.5%	2%	0.9%	0.93%	0.6%	0.4%
Nov 2025	28.8%	28.8%	8.6%	4.7%	7.1%	7.1%	3.9%	3.2%	2.1%	2.1%	1.4%	0.63%	0.66%	0.52%	0.35%
Dec 2025	35.4%	23.6%	7.1%	4.7%	7.1%	7.1%	3.9%	3.2%	2.1%	2.1%	1.4%	0.64%	0.75%	0.52%	0.35%
Jan 2026	34.1%	18.6%	8.3%	6.8%	6.8%	6.8%	4.6%	3.7%	2.5%	3.1%	1.7%	0.92%	0.95%	0.61%	0.41%
Feb 2026	36.9%	20.2%	7.4%	6.1%	6.1%	6.1%	4.1%	3.3%	2.7%	2.7%	1.5%	0.99%	0.9%	0.66%	0.36%
Mar 2026	35%	19.2%	8.6%	7%	5.8%	5.8%	3.9%	3.9%	3.2%	2.6%	1.7%	1.2%	1%	0.77%	0.42%
Apr 2026	30.4%	20.4%	9.1%	9.1%	5%	6.1%	4.1%	4.1%	3.3%	2.7%	2.2%	1.2%	0.9%	0.81%	0.44%
May 2026	28.2%	23.1%	8.5%	8.5%	6.9%	5.7%	3.8%	3.8%	3.1%	3.1%	2.1%	1.1%	0.84%	0.76%	0.5%
Jun 2026	33.8%	18.5%	8.3%	8.3%	5.6%	5.6%	3.7%	4.5%	3%	3%	2%	1.4%	1%	0.74%	0.49%
Jul 2026	33.4%	18.3%	8.2%	8.2%	5.5%	6.7%	3.7%	4.5%	3%	3%	2%	1.3%	0.99%	0.73%	0.49%
Aug 2026	34.2%	18.7%	8.4%	8.4%	5.6%	5.6%	3.8%	4.6%	2.5%	2.5%	1.7%	1.4%	1%	1.1%	0.41%
Sep 2026	39.4%	17.7%	7.9%	6.5%	6.5%	5.3%	3.5%	3.5%	2.4%	2.4%	1.6%	1.3%	0.86%	0.71%	0.39%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Le Creuset	39.4%	368K	+22.3%	+5.2 points
2, held 2nd	HexClad	17.7%	165K	0%	-1.1 points
3, held 3rd	All-Clad	7.9%	74K	0%	-0.5 points
4, held 4th	Lodge	6.5%	60.5K	-18.2%	-1.9 points
5, moved from 6th to 5th	Made In	6.5%	60.5K	+22.2%	+0.9 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Caraway	5.3%	49.5K	0%	-0.3 pointsmoved from 5th to 6th
7, moved from 8th to 7th	Staub	3.5%	33.1K	0%	-0.2 pointsmoved from 8th to 7th
8, moved from 7th to 8th	ZWILLING	3.5%	33.1K	-18.3%	-1.1 pointsmoved from 7th to 8th
9, held 9th	Calphalon	2.4%	22.2K	0%	-0.1 points
10, held 10th	GreenPan	2.4%	22.2K	0%	-0.1 points
11, held 11th	Our Place	1.6%	14.8K	0%	-0.1 points
12, held 12th	Tefal	1.3%	12.1K	0%	-0.1 points
13, moved from 14th to 13th	Cuisinart	0.86%	8K	-11.1%	-0.2 pointsmoved from 14th to 13th
14, moved from 13th to 14th	Scanpan	0.71%	6.6K	-33.3%	-0.4 pointsmoved from 13th to 14th
15, held 15th	de Buyer	0.39%	3.6K	0%	0 points

1.Le Creuset
39.4%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +5.2 points.
2.HexClad
17.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
3.All-Clad
7.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.Lodge
6.5%
Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
5.Made In
6.5%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
6.Caraway
5.3%
Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.Staub
3.5%
Moved from 8th to 7th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.ZWILLING
3.5%
Moved from 7th to 8th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
9.Calphalon
2.4%
Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
10.GreenPan
2.4%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
11.Our Place
1.6%
Held 11th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Tefal
1.3%
Held 12th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.Cuisinart
0.86%
Moved from 14th to 13th. 8K estimated branded searches, -11.1% vs prior month. Share -0.2 points.
14.Scanpan
0.71%
Moved from 13th to 14th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
15.de Buyer
0.39%
Held 15th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among cookware brands in the United States?

15 brands

In September 2026, Le Creuset was the most searched among cookware brands in the United States, with an estimated 368K branded searches, 39.4% of all searches for the 15 we track. HexClad is in 2nd place, 21.8 percentage points behind at 17.7%.

United States cookware brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Le Creuset	33.5% → 39.4%	39.4%Sep 2026	28.2%May 2026	1st
HexClad	22.4% → 17.7%	28.8%Nov 2025	17.7%Sep 2026	2nd
All-Clad	8.2% → 7.9%	9.1%Apr 2026	7.1%Dec 2025	3rd
Lodge	6.7% → 6.5%	9.1%Apr 2026	4.7%Nov 2025	4th
Made In	5.5% → 6.5%	7.1%Dec 2025	5%Apr 2026	6th → 5th
Caraway	5.5% → 5.3%	7.1%Dec 2025	5.3%Sep 2026	5th → 6th
Staub	4.5% → 3.5%	4.6%Jan 2026	3.5%Sep 2026	7th
ZWILLING	3.7% → 3.5%	4.6%Aug 2026	3.2%Nov 2025	8th
Calphalon	2.5% → 2.4%	3.3%Apr 2026	2.1%Nov 2025	9th
GreenPan	2.5% → 2.4%	3.1%May 2026	2.1%Nov 2025	10th
Our Place	2% → 1.6%	2.2%Apr 2026	1.4%Nov 2025	11th
Tefal	0.9% → 1.3%	1.4%Aug 2026	0.63%Nov 2025	13th → 12th
Cuisinart	0.93% → 0.86%	1%Mar 2026	0.66%Nov 2025	12th → 13th
Scanpan	0.6% → 0.71%	1.1%Aug 2026	0.52%Nov 2025	14th
de Buyer	0.4% → 0.39%	0.5%May 2026	0.35%Nov 2025	15th

Each finding as a sentence

Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United States increased from 33.5% to 39.4%.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States decreased from 22.4% to 17.7%.
Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States increased from 5.5% to 6.5%.
Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States decreased from 4.5% to 3.5%.
Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United States peaked at 39.4% in September 2026 and was lowest at 28.2% in May 2026.
Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States peaked at 28.8% in November 2025 and was lowest at 17.7% in September 2026.
Across the 12 months ending September 2026, All-Clad’s share of searches among cookware brands in the United States peaked at 9.1% in April 2026 and was lowest at 7.1% in December 2025.
Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands in the United States peaked at 9.1% in April 2026 and was lowest at 4.7% in November 2025.
Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States peaked at 7.1% in December 2025 and was lowest at 5% in April 2026.
Across the 12 months ending September 2026, Caraway’s share of searches among cookware brands in the United States peaked at 7.1% in December 2025 and was lowest at 5.3% in September 2026.
Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States peaked at 4.6% in January 2026 and was lowest at 3.5% in September 2026.
Across the 12 months ending September 2026, ZWILLING’s share of searches among cookware brands in the United States peaked at 4.6% in August 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Calphalon’s share of searches among cookware brands in the United States peaked at 3.3% in April 2026 and was lowest at 2.1% in November 2025.
Across the 12 months ending September 2026, Made In rose from 6th to 5th among cookware brands in the United States.
Across the 12 months ending September 2026, Caraway fell from 5th to 6th among cookware brands in the United States.
Across the 12 months ending September 2026, Tefal rose from 13th to 12th among cookware brands in the United States.
Across the 12 months ending September 2026, Cuisinart fell from 12th to 13th among cookware brands in the United States.
Across the 12 months ending September 2026, All-Clad, Lodge, ZWILLING, Calphalon, GreenPan, Our Place, Scanpan and de Buyer held steady: their share of searches among cookware brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States cookware brands in September 2026?

8 changes

In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.
In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.
In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%.
In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%.
In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%.
Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.
GreenPan’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.
In September 2026, Cuisinart rose from 14th to 13th among cookware brands in the United States.

How are branded searches counted for cookware brands?

16 search terms

Each brand's share of searches among cookware brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.