Made In vs Tefal:Which is more popular?
In September 2026, Made In had more branded searches than Tefal among cookware brands in the United States. Made In had about 60,500 branded searches, while Tefal had 12,100. Made In made up 6.5% of all cookware brand searches we track, and Tefal accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about cookware brands, Made In and Tefal each appeared in one of the five answers. Made In and Tefal were each mentioned first in one of the two answers that named either.
Who do people search for more?
Made In, about 5 searches for every 1 for Tefal
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Made In and Tefal were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best nonstick pan?”
Searched Google, AI Overview
“pots and pans”
Searched Google, AI Overview
“cookware set”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Made In or Tefal more popular in search?
This chart shows how often people search Google for Made In and Tefal by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.
Share of searches by month for Made In, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | All-Clad | Lodge | Made In | Caraway | Staub | ZWILLING | Calphalon | GreenPan | Our Place | Tefal | Cuisinart | Scanpan | de Buyer |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.4% | 8.2% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 2% | 0.9% | 0.93% | 0.6% | 0.4% |
| Nov 2025 | 28.8% | 28.8% | 8.6% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% | 0.66% | 0.52% | 0.35% |
| Dec 2025 | 35.4% | 23.6% | 7.1% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.64% | 0.75% | 0.52% | 0.35% |
| Jan 2026 | 34.1% | 18.6% | 8.3% | 6.8% | 6.8% | 6.8% | 4.6% | 3.7% | 2.5% | 3.1% | 1.7% | 0.92% | 0.95% | 0.61% | 0.41% |
| Feb 2026 | 36.9% | 20.2% | 7.4% | 6.1% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 2.7% | 1.5% | 0.99% | 0.9% | 0.66% | 0.36% |
| Mar 2026 | 35% | 19.2% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 1% | 0.77% | 0.42% |
| Apr 2026 | 30.4% | 20.4% | 9.1% | 9.1% | 5% | 6.1% | 4.1% | 4.1% | 3.3% | 2.7% | 2.2% | 1.2% | 0.9% | 0.81% | 0.44% |
| May 2026 | 28.2% | 23.1% | 8.5% | 8.5% | 6.9% | 5.7% | 3.8% | 3.8% | 3.1% | 3.1% | 2.1% | 1.1% | 0.84% | 0.76% | 0.5% |
| Jun 2026 | 33.8% | 18.5% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 4.5% | 3% | 3% | 2% | 1.4% | 1% | 0.74% | 0.49% |
| Jul 2026 | 33.4% | 18.3% | 8.2% | 8.2% | 5.5% | 6.7% | 3.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.99% | 0.73% | 0.49% |
| Aug 2026 | 34.2% | 18.7% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 1% | 1.1% | 0.41% |
| Sep 2026 | 39.4% | 17.7% | 7.9% | 6.5% | 6.5% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 1.3% | 0.86% | 0.71% | 0.39% |
How has the Made In and Tefal comparison changed over the last 12 months?
3 findings
- Made In was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States moved from 5.5% to 6.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in the United States moved from 0.9% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for United States cookware brands in September 2026?
2 changes
In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.
Estimated monthly branded searches for Tefal in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Made In’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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