How popular isRing?
In September 2026, people searched for Ring by name about 6,600 times in United States, a 33.3% decrease from the previous year. These searches made up 0.96% of all United States home security companies in the U searches, placing Ring sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home security companies in the US, Ring appeared in all answers and was the fourth most recommended of the eight.
Ring is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
ADTShare of searches 43.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SimpliSafeShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VivintShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Brinks HomeShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RingShare of searches 0.96%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Follow Ring and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top home security companies in the US in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. Ring is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- SimpliSafe1st
- ADT2nd
- Vivint3rd
- Ring4th
Cove5th- Brinks Home–
Frontpoint–
abode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security companies in the US
5 answers
Asked ChatGPT
“Which home security company should I use in the US?”
Asked ChatGPT
“What are the best home security systems in the US?”
Asked ChatGPT
“What's the best home security system in the US without a long contract?”
Searched Google, AI Overview
“home security systems”
Searched Google, AI Overview
“best home security system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which home security companies in the US compete with Ring?
Share of searches by month for ADT, SimpliSafe, Vivint, Brinks Home, Ring. The figures are in the table below the chart.
View monthly share of searches table
| Month | ADT | SimpliSafe | Vivint | Brinks Home | Cove | Ring | Frontpoint | abode |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.2% | 20.6% | 4.2% | 1.2% | 1.2% | 0.9% | 0.55% |
| Nov 2025 | 39% | 31.8% | 21.4% | 3.6% | 1.6% | 1.3% | 0.84% | 0.57% |
| Dec 2025 | 41.5% | 27.7% | 22.8% | 3.8% | 1.4% | 1.4% | 0.9% | 0.5% |
| Jan 2026 | 46.2% | 25.2% | 20.7% | 4.2% | 1.2% | 1% | 0.82% | 0.55% |
| Feb 2026 | 43.9% | 24.1% | 24.1% | 4% | 1.4% | 0.96% | 0.85% | 0.64% |
| Mar 2026 | 41.3% | 27.6% | 22.6% | 4.6% | 1.7% | 0.91% | 0.8% | 0.49% |
| Apr 2026 | 38.7% | 26% | 26% | 5.3% | 1.6% | 1% | 0.91% | 0.57% |
| May 2026 | 41.7% | 22.9% | 27.9% | 3.8% | 1.4% | 0.92% | 0.8% | 0.61% |
| Jun 2026 | 41.3% | 22.6% | 27.6% | 4.6% | 1.4% | 1.1% | 0.8% | 0.6% |
| Jul 2026 | 41.5% | 22.7% | 27.7% | 4.6% | 1.1% | 0.91% | 0.83% | 0.61% |
| Aug 2026 | 44.3% | 24.2% | 24.2% | 4.1% | 1.2% | 0.79% | 0.78% | 0.43% |
| Sep 2026 | 43.8% | 24% | 24% | 4.9% | 1.2% | 0.96% | 0.77% | 0.42% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 301K | -18.2% | -0.5 points | |
| 2, held 2nd | 24% | 165K | -17.9% | -0.2 points | |
| 3, held 3rd | 24% | 165K | -17.9% | -0.2 points | |
| 4, held 4th | 4.9% | 33.7K | 0% | +0.8 points | |
| 5, held 5th | 1.2% | 8.1K | -18.2% | 0 points | |
| 6, held 6th | 0.96% | 6.6K | 0% | +0.2 points | |
| 7, held 7th | 0.77% | 5.3K | -18.5% | 0 points | |
| 8, held 8th | 0.42% | 2.9K | -19.4% | 0 points |
1.
ADT43.8%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
24%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
3.
Vivint24%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.
4.9%
Held 4th. 33.7K estimated branded searches, 0% vs prior month. Share +0.8 points.
5.
Cove1.2%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.
Ring0.96%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.77%
Held 7th. 5.3K estimated branded searches, -18.5% vs prior month. Share 0 points.
8.
abode0.42%
Held 8th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.
Compare popularity between Ring and its closest rivals
Every comparison with Ring
7 comparisons
How has branded search demand for Ring changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ring in United States fell from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Ring’s share of searches among home security companies in the US in United States held steady, from 1.2% to 0.96%.
How did search popularity change for United States home security companies in the US in September 2026?
6 changes
In September 2026, Brinks Home gained share of searches among home security companies in the US in United States, from 4.1% to 4.9%.
In September 2026, ADT lost share of searches among home security companies in the US in United States, from 44.3% to 43.8%.
Estimated monthly branded searches for abode in United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Ring in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Frontpoint in United States fell 26.4% over 12 measured months, from 7.2K to 5.3K in September 2026.
Estimated monthly branded searches for Cove in United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are Ring’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ring alarm
Who owns Ring?
Ring is owned by 
Amazon. Brandwave also tracks Amazon, 
Amazon Pharmacy and 
Veeqo, owned by the same company, in United States.
Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ring your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.