Brandwave

Cove vs Ring:Which is more popular?

In September 2026, Cove had more branded searches than Ring among home security companies in the US in United States. Cove had about 8,100 branded searches, while Ring had 6,600. Cove made up 1.2% of all home security companies in the U searches we track, and Ring accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about home security companies in the US, Ring appeared in all five answers and Cove in two. Ring was mentioned before Cove in three out of five answers.

Among home security companies in the US in United States in September 2026

Who do people search for more?

Cove, about 23% more searches than Ring

Cove 8.1K searchesRing 6.6K searches

Who does AI mention more?

Ring, mentioned in every answer we collected

Ring in 5 of 5Cove in 2 of 5

Who does AI recommend more?

Ring, named ahead of Cove in 3 of 5 answers

Ring first in 3Cove first in 2

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Top home security companies in the US in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. Cove was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ring was listed before Cove in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpliSafe1st
  2. ADT2nd
  3. Vivint3rd
  4. Ring4th
  5. Cove5th
  6. Brinks Home–
  7. Frontpoint–
  8. abode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpliSafe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ADT4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vivint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cove2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brinks Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frontpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • abode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home security companies in the US

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Cove or Ring more popular in search?

This chart shows how often people search Google for Cove and Ring by name. Each line represents a brand's share of searches for all eight home security companies in the US we track, month by month, from searches in United States.

Cove and Ring among home security companies in the US in United States, by month

Share of searches by month for Cove, Ring. The figures are in the table below the chart.

View monthly share of searches table
MonthADTSimpliSafeVivintBrinks HomeCoveRingFrontpointabode
Oct 202546.1%25.2%20.6%4.2%1.2%1.2%0.9%0.55%
Nov 202539%31.8%21.4%3.6%1.6%1.3%0.84%0.57%
Dec 202541.5%27.7%22.8%3.8%1.4%1.4%0.9%0.5%
Jan 202646.2%25.2%20.7%4.2%1.2%1%0.82%0.55%
Feb 202643.9%24.1%24.1%4%1.4%0.96%0.85%0.64%
Mar 202641.3%27.6%22.6%4.6%1.7%0.91%0.8%0.49%
Apr 202638.7%26%26%5.3%1.6%1%0.91%0.57%
May 202641.7%22.9%27.9%3.8%1.4%0.92%0.8%0.61%
Jun 202641.3%22.6%27.6%4.6%1.4%1.1%0.8%0.6%
Jul 202641.5%22.7%27.7%4.6%1.1%0.91%0.83%0.61%
Aug 202644.3%24.2%24.2%4.1%1.2%0.79%0.78%0.43%
Sep 202643.8%24%24%4.9%1.2%0.96%0.77%0.42%

How has the Cove and Ring comparison changed over the last 12 months?

3 findings

How did search popularity change for United States home security companies in the US in September 2026?

2 changes
  1. Estimated monthly branded searches for Ring in United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Cove in United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cove’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cove

1 branded search term

  • cove security

Ring

1 branded search term

  • ring alarm

How the Brand Demand Index is measured

Other head-to-heads among home security companies in the US

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