Brandwave

How popular isNumi?

In September 2026, people searched for Numi by name about 5,400 times in the United States, an 18.2% decrease from the previous year. These searches made up 3.9% of all United States tea brand searches, placing Numi eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tea brands, Numi appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Numi is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. Harney & SonsShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LiptonShare of searches 19.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BigelowShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. YogiShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. NumiShare of searches 3.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Numi is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twinings1st
  2. Bigelow2nd
  3. Harney & Sons3rd
  4. Lipton4th
  5. Celestial Seasonings5th
  6. Numi6th
  7. Yogi7th
  8. Tazo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which tea brands compete with Numi?

Numi against tea brands in the United States, by month

Share of searches by month for Harney & Sons, Lipton, Bigelow, Yogi, Celestial Seasonings, Tazo, Twinings, Numi. The figures are in the table below the chart.

View monthly share of searches table
MonthHarney & SonsLiptonBigelowYogiCelestial SeasoningsTazoTwiningsNumi
Oct 202530%20.1%13.4%11%9%7.3%6%3.3%
Nov 202532.8%17.9%12%12%9.8%6.6%5.4%3.6%
Dec 202533.8%15.1%12.4%10.1%8.3%5.5%4.5%10.1%
Jan 202628.3%15.5%15.5%12.7%8.5%6.9%5.7%6.9%
Feb 202631%17%13.9%11.4%9.3%6.2%5.1%6.2%
Mar 202629.5%16.2%13.2%13.2%8.8%7.2%5.9%5.9%
Apr 202631%17%13.9%11.3%9.3%6.2%6.2%5.1%
May 202633.9%15.2%12.4%10.1%10.1%8.3%5.5%4.5%
Jun 202631.7%17.4%11.6%9.5%11.6%7.7%6.3%4.2%
Jul 202630.3%20.3%11.1%11.1%11.1%6.1%6.1%4%
Aug 202632.6%17.9%11.9%9.8%9.8%8%6.5%3.6%
Sep 202629.4%19.7%13.1%10.7%8.8%7.2%7.2%3.9%

  1. 1.Harney & Sons

    29.4%

    Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  2. 2.Lipton

    19.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Bigelow

    13.1%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Yogi

    10.7%

    Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Celestial Seasonings

    8.8%

    Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.Tazo

    7.2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Twinings

    7.2%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  8. 8.Numi

    3.9%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Numi and its closest rivals

Every comparison with Numi

7 comparisons

How has branded search demand for Numi changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Numi in the United States fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States increased from 3.3% to 3.9%.
  • Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States peaked at 10.1% in December 2025 and was lowest at 3.3% in October 2025.

How did search popularity change for United States tea brands in September 2026?

6 changes

  1. In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches.

  2. In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.

  3. In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.

  4. In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.

  5. In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.

  6. In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%.

How are Numi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Numi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • numi tea

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How the Brand Demand Index is measured

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