Lipton vs Numi:Which is more popular?
In September 2026, Lipton had more branded searches than Numi among tea brands in the United States. Lipton had about 27,100 branded searches, while Numi had 5,400. Lipton made up 19.7% of all tea brand searches we track, and Numi accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about tea brands, Numi appeared in two of the five answers and Lipton in one. Lipton and Numi were each mentioned first in one of the two answers that named either.
Who do people search for more?
Lipton, about 5 searches for every 1 for Numi
Who does AI mention more?
Numi, mentioned in 2 of 5 answers, Lipton in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Lipton vs Numi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lipton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Lipton and Numi were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Twinings1st
Bigelow2nd
Harney & Sons3rd- Lipton4th
Celestial Seasonings5th- Numi6th
Yogi7th
Tazo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand?”
Asked ChatGPT
“Which herbal tea is best for sleep?”
Asked ChatGPT
“What's the best black tea to buy at the grocery store?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“best tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Lipton or Numi more popular in search?
This chart shows how often people search Google for Lipton and Numi by name. Each line represents a brand's share of searches for all eight tea brands we track, month by month, from searches in United States.
Share of searches by month for Lipton, Numi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harney & Sons | Lipton | Bigelow | Yogi | Celestial Seasonings | Tazo | Twinings | Numi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 13.4% | 11% | 9% | 7.3% | 6% | 3.3% |
| Nov 2025 | 32.8% | 17.9% | 12% | 12% | 9.8% | 6.6% | 5.4% | 3.6% |
| Dec 2025 | 33.8% | 15.1% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 10.1% |
| Jan 2026 | 28.3% | 15.5% | 15.5% | 12.7% | 8.5% | 6.9% | 5.7% | 6.9% |
| Feb 2026 | 31% | 17% | 13.9% | 11.4% | 9.3% | 6.2% | 5.1% | 6.2% |
| Mar 2026 | 29.5% | 16.2% | 13.2% | 13.2% | 8.8% | 7.2% | 5.9% | 5.9% |
| Apr 2026 | 31% | 17% | 13.9% | 11.3% | 9.3% | 6.2% | 6.2% | 5.1% |
| May 2026 | 33.9% | 15.2% | 12.4% | 10.1% | 10.1% | 8.3% | 5.5% | 4.5% |
| Jun 2026 | 31.7% | 17.4% | 11.6% | 9.5% | 11.6% | 7.7% | 6.3% | 4.2% |
| Jul 2026 | 30.3% | 20.3% | 11.1% | 11.1% | 11.1% | 6.1% | 6.1% | 4% |
| Aug 2026 | 32.6% | 17.9% | 11.9% | 9.8% | 9.8% | 8% | 6.5% | 3.6% |
| Sep 2026 | 29.4% | 19.7% | 13.1% | 10.7% | 8.8% | 7.2% | 7.2% | 3.9% |
How has the Lipton and Numi comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Numi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in the United States moved from 20.1% to 19.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United States tea brands in September 2026?
2 changes
In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.
Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lipton’s and Numi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.