Tea brands in the United States:Which are most popular?

Name: Tea brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Harney & Sons was the most searched tea brand in the United States, accounting for 29.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Harney & Sons and Twinings were mentioned most often, in three of the five answers. Twinings was recommended most often, coming first in one out of three responses that gave a list.

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Top tea brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Harney & Sons and Twinings were mentioned most often, in three of the five answers. Twinings was recommended most often, coming first in one out of three answers that gave a list. Bigelow was second, and Harney & Sons was third. Tazo, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Harney & Sons	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Twinings	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bigelow	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Celestial Seasonings	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Numi	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Lipton	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Yogi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tazo	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Asked ChatGPT
“What's the best tea brand?”
Asked ChatGPT
“Which herbal tea is best for sleep?”
Asked ChatGPT
“What's the best black tea to buy at the grocery store?”
1. 1Twinings
2. 2Bigelow
Searched Google, AI Overview
“tea brands”
1. 1Lipton
2. 2Bigelow
3. 3Twinings
4. 4Celestial Seasonings
5. 5Yogi
6. 6Numi
7. 7Harney & Sons
Searched Google, AI Overview
“best tea”
1. 1Harney & Sons

Not named in any answer:

Tazo

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which tea brands do people search for most?

This chart shows how often people search Google for each tea brand by name. Each line represents a brand's share of searches for all eight tea brands we track, month by month, from searches in United States.

Share of searches among tea brands in the United States, by month

Month	Harney & Sons	Lipton	Bigelow	Yogi	Celestial Seasonings	Tazo	Twinings	Numi
Oct 2025	30%	20.1%	13.4%	11%	9%	7.3%	6%	3.3%
Nov 2025	32.8%	17.9%	12%	12%	9.8%	6.6%	5.4%	3.6%
Dec 2025	33.8%	15.1%	12.4%	10.1%	8.3%	5.5%	4.5%	10.1%
Jan 2026	28.3%	15.5%	15.5%	12.7%	8.5%	6.9%	5.7%	6.9%
Feb 2026	31%	17%	13.9%	11.4%	9.3%	6.2%	5.1%	6.2%
Mar 2026	29.5%	16.2%	13.2%	13.2%	8.8%	7.2%	5.9%	5.9%
Apr 2026	31%	17%	13.9%	11.3%	9.3%	6.2%	6.2%	5.1%
May 2026	33.9%	15.2%	12.4%	10.1%	10.1%	8.3%	5.5%	4.5%
Jun 2026	31.7%	17.4%	11.6%	9.5%	11.6%	7.7%	6.3%	4.2%
Jul 2026	30.3%	20.3%	11.1%	11.1%	11.1%	6.1%	6.1%	4%
Aug 2026	32.6%	17.9%	11.9%	9.8%	9.8%	8%	6.5%	3.6%
Sep 2026	29.4%	19.7%	13.1%	10.7%	8.8%	7.2%	7.2%	3.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Harney & Sons	29.4%	40.5K	-18.2%	-3.2 points
2, held 2nd	Lipton Unilever	19.7%	27.1K	0%	+1.8 points
3, held 3rd	Bigelow	13.1%	18.1K	0%	+1.2 points
4, moved from 5th to 4th	Yogi	10.7%	14.8K	0%	+1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Celestial Seasonings	8.8%	12.1K	-18.2%	-1 pointsmoved from 4th to 5th
6, held 6th	Tazo	7.2%	9.9K	-18.2%	-0.8 points
7, held 7th	Twinings	7.2%	9.9K	0%	+0.7 points
8, held 8th	Numi	3.9%	5.4K	0%	+0.4 points

1.Harney & Sons
29.4%
Held 1st. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
2.Lipton
19.7%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Bigelow
13.1%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.Yogi
10.7%
Moved from 5th to 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.
5.Celestial Seasonings
8.8%
Moved from 4th to 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1 points.
6.Tazo
7.2%
Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
7.Twinings
7.2%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.7 points.
8.Numi
3.9%
Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

Which brand is most popular in search among tea brands in the United States?

8 brands

In September 2026, Harney & Sons was the most searched among tea brands in the United States, with an estimated 40.5K branded searches, 29.4% of all searches for the eight we track. Lipton is in 2nd place, 9.7 percentage points behind at 19.7%.

United States tea brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Harney & Sons	30% → 29.4%	33.9%May 2026	28.3%Jan 2026	1st
Lipton	20.1% → 19.7%	20.3%Jul 2026	15.1%Dec 2025	2nd
Bigelow	13.4% → 13.1%	15.5%Jan 2026	11.1%Jul 2026	3rd
Yogi	11% → 10.7%	13.2%Mar 2026	9.5%Jun 2026	4th
Celestial Seasonings	9% → 8.8%	11.6%Jun 2026	8.3%Dec 2025	5th
Tazo	7.3% → 7.2%	8.3%May 2026	5.5%Dec 2025	6th
Twinings	6% → 7.2%	7.2%Sep 2026	4.5%Dec 2025	7th
Numi	3.3% → 3.9%	10.1%Dec 2025	3.3%Oct 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States decreased from 30% to 29.4%.
Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United States increased from 6% to 7.2%.
Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States increased from 3.3% to 3.9%.
Across the 12 months ending September 2026, Harney & Sons’ share of searches among tea brands in the United States peaked at 33.9% in May 2026 and was lowest at 28.3% in January 2026.
Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in the United States peaked at 20.3% in July 2026 and was lowest at 15.1% in December 2025.
Across the 12 months ending September 2026, Bigelow’s share of searches among tea brands in the United States peaked at 15.5% in January 2026 and was lowest at 11.1% in July 2026.
Across the 12 months ending September 2026, Yogi’s share of searches among tea brands in the United States peaked at 13.2% in March 2026 and was lowest at 9.5% in June 2026.
Across the 12 months ending September 2026, Celestial Seasonings’ share of searches among tea brands in the United States peaked at 11.6% in June 2026 and was lowest at 8.3% in December 2025.
Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States peaked at 8.3% in May 2026 and was lowest at 5.5% in December 2025.
Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United States peaked at 7.2% in September 2026 and was lowest at 4.5% in December 2025.
Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States peaked at 10.1% in December 2025 and was lowest at 3.3% in October 2025.
Across the 12 months ending September 2026, Lipton, Bigelow, Yogi, Celestial Seasonings and Tazo held steady: their share of searches among tea brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States tea brands in September 2026?

8 changes

In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches.
In September 2026, Lipton gained share of searches among tea brands in the United States, from 17.9% to 19.7%.
In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.
In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.
In September 2026, Harney & Sons lost share of searches among tea brands in the United States, from 32.6% to 29.4%.
In September 2026, Celestial Seasonings lost share of searches among tea brands in the United States, from 9.8% to 8.8%.
In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%.
Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted for tea brands?

8 search terms

Each brand's share of searches among tea brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.