Numi vs Twinings:Which is more popular?
In September 2026, Twinings had more branded searches than Numi among tea brands in the United States. Twinings had about 9,900 branded searches, while Numi had 5,400. Twinings made up 7.2% of all tea brand searches we track, and Numi accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about tea brands, Twinings appeared in three of the five answers and Numi in two. Twinings was mentioned before Numi in every answer.
Who do people search for more?
Twinings, about 83% more searches than Numi
Who does AI mention more?
Twinings, mentioned in 3 of 5 answers, Numi in 2
Who does AI recommend more?
Twinings, named ahead of Numi in every answer
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twinings was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twinings was listed before Numi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twinings1st
Bigelow2nd
Harney & Sons3rd
Lipton4th
Celestial Seasonings5th
Numi6th
Yogi7th
Tazo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand?”
Asked ChatGPT
“Which herbal tea is best for sleep?”
Asked ChatGPT
“What's the best black tea to buy at the grocery store?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“best tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Numi or Twinings more popular in search?
This chart shows how often people search Google for Numi and Twinings by name. Each line represents a brand's share of searches for all eight tea brands we track, month by month, from searches in United States.
Share of searches by month for Twinings, Numi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harney & Sons | Lipton | Bigelow | Yogi | Celestial Seasonings | Tazo | Twinings | Numi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 13.4% | 11% | 9% | 7.3% | 6% | 3.3% |
| Nov 2025 | 32.8% | 17.9% | 12% | 12% | 9.8% | 6.6% | 5.4% | 3.6% |
| Dec 2025 | 33.8% | 15.1% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 10.1% |
| Jan 2026 | 28.3% | 15.5% | 15.5% | 12.7% | 8.5% | 6.9% | 5.7% | 6.9% |
| Feb 2026 | 31% | 17% | 13.9% | 11.4% | 9.3% | 6.2% | 5.1% | 6.2% |
| Mar 2026 | 29.5% | 16.2% | 13.2% | 13.2% | 8.8% | 7.2% | 5.9% | 5.9% |
| Apr 2026 | 31% | 17% | 13.9% | 11.3% | 9.3% | 6.2% | 6.2% | 5.1% |
| May 2026 | 33.9% | 15.2% | 12.4% | 10.1% | 10.1% | 8.3% | 5.5% | 4.5% |
| Jun 2026 | 31.7% | 17.4% | 11.6% | 9.5% | 11.6% | 7.7% | 6.3% | 4.2% |
| Jul 2026 | 30.3% | 20.3% | 11.1% | 11.1% | 11.1% | 6.1% | 6.1% | 4% |
| Aug 2026 | 32.6% | 17.9% | 11.9% | 9.8% | 9.8% | 8% | 6.5% | 3.6% |
| Sep 2026 | 29.4% | 19.7% | 13.1% | 10.7% | 8.8% | 7.2% | 7.2% | 3.9% |
How has the Numi and Twinings comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Numi took it in December 2025, Twinings took it in April 2026.
- Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in the United States moved from 6% to 7.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for United States tea brands in September 2026?
2 changes
In September 2026, Twinings gained share of searches among tea brands in the United States, from 6.5% to 7.2%.
Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Numi’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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