Bigelow vs Numi:Which is more popular?
In September 2026, Bigelow had more branded searches than Numi among tea brands in the United States. Bigelow had about 18,100 branded searches, while Numi had 5,400. Bigelow made up 13.1% of all tea brand searches we track, and Numi accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about tea brands, Bigelow and Numi each appeared in two of the five answers. Bigelow was mentioned before Numi in two out of three answers.
Who do people search for more?
Bigelow, about 3 searches for every 1 for Numi
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Bigelow, named ahead of Numi in 2 of 3 answers
Follow Bigelow vs Numi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bigelow and Numi were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bigelow was listed before Numi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Twinings1st- Bigelow2nd
Harney & Sons3rd
Lipton4th
Celestial Seasonings5th
Numi6th
Yogi7th
Tazo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harney & Sons3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Twinings3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bigelow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Celestial Seasonings2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Numi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lipton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yogi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tazo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“What's the best tea brand?”
Asked ChatGPT
“Which herbal tea is best for sleep?”
Asked ChatGPT
“What's the best black tea to buy at the grocery store?”
Searched Google, AI Overview
“tea brands”
Searched Google, AI Overview
“best tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Bigelow or Numi more popular in search?
This chart shows how often people search Google for Bigelow and Numi by name. Each line represents a brand's share of searches for all eight tea brands we track, month by month, from searches in United States.
Share of searches by month for Bigelow, Numi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harney & Sons | Lipton | Bigelow | Yogi | Celestial Seasonings | Tazo | Twinings | Numi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 20.1% | 13.4% | 11% | 9% | 7.3% | 6% | 3.3% |
| Nov 2025 | 32.8% | 17.9% | 12% | 12% | 9.8% | 6.6% | 5.4% | 3.6% |
| Dec 2025 | 33.8% | 15.1% | 12.4% | 10.1% | 8.3% | 5.5% | 4.5% | 10.1% |
| Jan 2026 | 28.3% | 15.5% | 15.5% | 12.7% | 8.5% | 6.9% | 5.7% | 6.9% |
| Feb 2026 | 31% | 17% | 13.9% | 11.4% | 9.3% | 6.2% | 5.1% | 6.2% |
| Mar 2026 | 29.5% | 16.2% | 13.2% | 13.2% | 8.8% | 7.2% | 5.9% | 5.9% |
| Apr 2026 | 31% | 17% | 13.9% | 11.3% | 9.3% | 6.2% | 6.2% | 5.1% |
| May 2026 | 33.9% | 15.2% | 12.4% | 10.1% | 10.1% | 8.3% | 5.5% | 4.5% |
| Jun 2026 | 31.7% | 17.4% | 11.6% | 9.5% | 11.6% | 7.7% | 6.3% | 4.2% |
| Jul 2026 | 30.3% | 20.3% | 11.1% | 11.1% | 11.1% | 6.1% | 6.1% | 4% |
| Aug 2026 | 32.6% | 17.9% | 11.9% | 9.8% | 9.8% | 8% | 6.5% | 3.6% |
| Sep 2026 | 29.4% | 19.7% | 13.1% | 10.7% | 8.8% | 7.2% | 7.2% | 3.9% |
How has the Bigelow and Numi comparison changed over the last 12 months?
3 findings
- Bigelow was ahead of Numi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bigelow’s share of searches among tea brands in the United States moved from 13.4% to 13.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for United States tea brands in September 2026?
2 changes
In September 2026, Bigelow gained share of searches among tea brands in the United States, from 11.9% to 13.1%.
Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bigelow’s and Numi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.