Brandwave

How popular isMovement?

In September 2026, people searched for Movement by name about 2,400 times in the United States, a 33.3% decrease from the previous year. These searches made up 3% of all United States climbing gym searches, placing Movement seventh out of seven gyms. When we asked both ChatGPT and Google AI Overviews about climbing gyms, Movement appeared in one of the three answers.

Search and AI answers in September 2026

Movement is the seventh most searched of 7 competitors.

  1. Central Rock GymShare of searches 33.8%Mentioned in 1 of 3 AI answers
  2. Bouldering ProjectShare of searches 22.6%Mentioned in 1 of 3 AI answers
  3. Mesa RimShare of searches 15.1%Mentioned in 0 of 3 AI answers
  4. Vertical EndeavorsShare of searches 15.1%Mentioned in 0 of 3 AI answers
  5. MovementShare of searches 3%Mentioned in 1 of 3 AI answers

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Top climbing gyms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Movement was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing gyms

3 answers

  • Asked ChatGPT

    “What's the best climbing gym chain in the US?”

    1. 1Movement
    2. 2Bouldering Project
    3. 3Central Rock Gym

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “What are the best rock climbing gyms near me?”

      1. Searched Google, AI Overview

        “climbing gym”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “rock climbing gym near me”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

      Which climbing gyms compete with Movement?

      Movement against climbing gyms in the United States, by month

      Share of searches by month for Central Rock Gym, Bouldering Project, Mesa Rim, Vertical Endeavors, Touchstone Climbing, Brooklyn Boulders, Movement. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCentral Rock GymBouldering ProjectMesa RimVertical EndeavorsTouchstone ClimbingBrooklyn BouldersMovement
      Oct 202569%9.3%6.2%7.6%2.8%3.4%1.8%
      Nov 202572.1%7.9%5.3%7.9%2.4%2.9%1.6%
      Dec 202571.2%7.8%6.4%7.8%2.3%2.8%1.6%
      Jan 202667.6%9.1%6.1%9.1%3.3%3.3%1.5%
      Feb 202671.5%7.8%6.4%7.8%2.3%2.9%1.3%
      Mar 202641.8%18.8%12.5%15.3%4.6%4.6%2.5%
      Apr 202631.8%21.2%17.4%17.4%5.2%4.2%2.8%
      May 202633.3%22.3%14.9%14.9%6.6%4.4%3.6%
      Jun 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Jul 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Aug 202631.3%20.9%17.1%17.1%6.2%4.2%3.3%
      Sep 202633.8%22.6%15.1%15.1%6.7%3.6%3%

      1. 1.Central Rock Gym

        33.8%

        Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.6 points.

      2. 2.Bouldering Project

        22.6%

        Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

      3. 3.Mesa Rim

        15.1%

        Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2 points.

      4. 4.Vertical Endeavors

        15.1%

        Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2 points.

      5. 5.Touchstone Climbing

        6.7%

        Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.

      6. 6.Brooklyn Boulders

        3.6%

        Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.

      7. 7.Movement

        3%

        Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

      Compare popularity between Movement and its closest rivals

      Every comparison with Movement

      6 comparisons

      How has branded search demand for Movement changed in the United States over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Movement in the United States fell from 3.6K to 2.4K.
      • Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States increased from 1.8% to 3%.
      • Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States peaked at 3.6% in May 2026 and was lowest at 1.3% in February 2026.

      How did search popularity change for United States climbing gyms in September 2026?

      6 changes

      1. In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.

      2. In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%.

      3. In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%.

      4. In September 2026, Mesa Rim lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.

      5. In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.

      6. In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%.

      How are Movement’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Movement’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • movement climbing

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      How the Brand Demand Index is measured

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