Climbing gyms in the United States:Which are most popular?
In September 2026, Central Rock Gym was the most searched climbing gym in the United States, accounting for 33.8% of all searches among the seven gyms we track. When we checked with ChatGPT and Google AI Overviews, Central Rock Gym, Bouldering Project and Movement were mentioned most often, in one of the three answers.
Central Rock GymShare of searches 33.8%Mentioned in 1 of 3 AI answers
Bouldering ProjectShare of searches 22.6%Mentioned in 1 of 3 AI answers
Mesa RimShare of searches 15.1%Mentioned in 0 of 3 AI answers
Vertical EndeavorsShare of searches 15.1%Mentioned in 0 of 3 AI answers
Touchstone ClimbingShare of searches 6.7%Mentioned in 0 of 3 AI answers
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Top climbing gyms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Central Rock Gym, Bouldering Project and Movement were mentioned most often, in one of the three answers. Mesa Rim, which ranked third in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Central Rock Gym1 of 3Named in 1 of 3 ChatGPT answers
- Bouldering Project1 of 3Named in 1 of 3 ChatGPT answers
Movement1 of 3Named in 1 of 3 ChatGPT answers- Mesa Rim0 of 3Named in 0 of 3 ChatGPT answers
- Vertical Endeavors0 of 3Named in 0 of 3 ChatGPT answers
- Touchstone Climbing0 of 3Named in 0 of 3 ChatGPT answers
Brooklyn Boulders0 of 3Named in 0 of 3 ChatGPT answers
See every answer about climbing gyms
3 answers
Asked ChatGPT
“What's the best climbing gym chain in the US?”
Asked ChatGPT
“Which bouldering gym is best for beginners?”
Asked ChatGPT
“What are the best rock climbing gyms near me?”
Searched Google, AI Overview
“climbing gym”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rock climbing gym near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which climbing gyms do people search for most?
This chart shows how often people search Google for each climbing gym by name. Each line represents a brand's share of searches for all seven climbing gyms we track, month by month, from searches in United States.
Share of searches by month for Central Rock Gym, Bouldering Project, Mesa Rim, Vertical Endeavors, Touchstone Climbing, Brooklyn Boulders, Movement. The figures are in the table below the chart.
View monthly share of searches table
| Month | Central Rock Gym | Bouldering Project | Mesa Rim | Vertical Endeavors | Touchstone Climbing | Brooklyn Boulders | Movement |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.3% | 6.2% | 7.6% | 2.8% | 3.4% | 1.8% |
| Nov 2025 | 72.1% | 7.9% | 5.3% | 7.9% | 2.4% | 2.9% | 1.6% |
| Dec 2025 | 71.2% | 7.8% | 6.4% | 7.8% | 2.3% | 2.8% | 1.6% |
| Jan 2026 | 67.6% | 9.1% | 6.1% | 9.1% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 71.5% | 7.8% | 6.4% | 7.8% | 2.3% | 2.9% | 1.3% |
| Mar 2026 | 41.8% | 18.8% | 12.5% | 15.3% | 4.6% | 4.6% | 2.5% |
| Apr 2026 | 31.8% | 21.2% | 17.4% | 17.4% | 5.2% | 4.2% | 2.8% |
| May 2026 | 33.3% | 22.3% | 14.9% | 14.9% | 6.6% | 4.4% | 3.6% |
| Jun 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Jul 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Aug 2026 | 31.3% | 20.9% | 17.1% | 17.1% | 6.2% | 4.2% | 3.3% |
| Sep 2026 | 33.8% | 22.6% | 15.1% | 15.1% | 6.7% | 3.6% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.8% | 27.1K | 0% | +2.6 points | |
| 2, held 2nd | 22.6% | 18.1K | 0% | +1.7 points | |
| 3, held 3rd | 15.1% | 12.1K | -18.2% | -2 points | |
| 4, held 4th | 15.1% | 12.1K | -18.2% | -2 points | |
| 5, held 5th | 6.7% | 5.4K | 0% | +0.5 points | |
| 6, held 6th | 3.6% | 2.9K | -19.4% | -0.5 points | |
| 7, held 7th | 3% | 2.4K | -17.2% | -0.3 points |
33.8%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +2.6 points.
22.6%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.
Mesa Rim15.1%
Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2 points.
15.1%
Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -2 points.
6.7%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.6%
Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.5 points.
7.
Movement3%
Held 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
Which brand is most popular in search among climbing gyms in the United States?
7 brands
In September 2026, Central Rock Gym was the most searched among climbing gyms in the United States, with an estimated 27.1K branded searches, 33.8% of all searches for the seven we track. Bouldering Project is in 2nd place, 11.2 percentage points behind at 22.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Central Rock Gym | 69% → 33.8% | 72.1%Nov 2025 | 31.3%Aug 2026 | 1st |
| Bouldering Project | 9.3% → 22.6% | 22.6%Sep 2026 | 7.8%Dec 2025 | 2nd |
| Mesa Rim | 6.2% → 15.1% | 17.4%Apr 2026 | 5.3%Nov 2025 | 4th → 3rd |
| Vertical Endeavors | 7.6% → 15.1% | 17.6%Jun 2026 | 7.6%Oct 2025 | 3rd → 4th |
| Touchstone Climbing | 2.8% → 6.7% | 6.7%Sep 2026 | 2.3%Dec 2025 | 6th → 5th |
| Brooklyn Boulders | 3.4% → 3.6% | 4.6%Mar 2026 | 2.8%Dec 2025 | 5th → 6th |
| Movement | 1.8% → 3% | 3.6%May 2026 | 1.3%Feb 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Central Rock Gym’s share of searches among climbing gyms in the United States decreased from 69% to 33.8%.
- Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States increased from 9.3% to 22.6%.
- Across the 12 months ending September 2026, Mesa Rim’s share of searches among climbing gyms in the United States increased from 6.2% to 15.1%.
- Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States increased from 7.6% to 15.1%.
- Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States increased from 2.8% to 6.7%.
- Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States increased from 1.8% to 3%.
- Across the 12 months ending September 2026, Central Rock Gym’s share of searches among climbing gyms in the United States peaked at 72.1% in November 2025 and was lowest at 31.3% in August 2026.
- Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States peaked at 22.6% in September 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Mesa Rim’s share of searches among climbing gyms in the United States peaked at 17.4% in April 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States peaked at 17.6% in June 2026 and was lowest at 7.6% in October 2025.
- Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States peaked at 6.7% in September 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Brooklyn Boulders’ share of searches among climbing gyms in the United States peaked at 4.6% in March 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States peaked at 3.6% in May 2026 and was lowest at 1.3% in February 2026.
- Across the 12 months ending September 2026, Mesa Rim rose from 4th to 3rd among climbing gyms in the United States.
- Across the 12 months ending September 2026, Vertical Endeavors fell from 3rd to 4th among climbing gyms in the United States.
- Across the 12 months ending September 2026, Touchstone Climbing rose from 6th to 5th among climbing gyms in the United States.
- Across the 12 months ending September 2026, Brooklyn Boulders fell from 5th to 6th among climbing gyms in the United States.
How did search popularity change for United States climbing gyms in September 2026?
7 changes
In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.
In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%.
In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%.
In September 2026, Mesa Rim lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.
In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.
In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%.
Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Compare popularity between leading brands
- Central Rock Gym vs Bouldering Project: compare popularity
- Central Rock Gym vs Mesa Rim: compare popularity
- Central Rock Gym vs Vertical Endeavors: compare popularity
- Central Rock Gym vs Touchstone Climbing: compare popularity
- Bouldering Project vs Mesa Rim: compare popularity
- Bouldering Project vs Vertical Endeavors: compare popularity
- Bouldering Project vs Touchstone Climbing: compare popularity
- Mesa Rim vs Vertical Endeavors: compare popularity
- Mesa Rim vs Touchstone Climbing: compare popularity
- Vertical Endeavors vs Touchstone Climbing: compare popularity
- Compare any of these brands
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