Central Rock Gym vs Vertical Endeavors:Which is searched more in the United States?
In September 2026, Central Rock Gym had more branded searches than Vertical Endeavors among climbing gyms in the United States. Central Rock Gym had about 27,100 branded searches, while Vertical Endeavors had 12,100. Central Rock Gym made up 33.8% of all climbing gym searches we track, and Vertical Endeavors accounted for 15.1%.
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Is Central Rock Gym or Vertical Endeavors more popular in search?
Compare the climbing and bouldering gym chains people in the US join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Central Rock Gym, Vertical Endeavors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Central Rock Gym | Bouldering Project | Mesa Rim | Vertical Endeavors | Touchstone Climbing | Brooklyn Boulders | Movement |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.3% | 6.2% | 7.6% | 2.8% | 3.4% | 1.8% |
| Nov 2025 | 72.1% | 7.9% | 5.3% | 7.9% | 2.4% | 2.9% | 1.6% |
| Dec 2025 | 71.2% | 7.8% | 6.4% | 7.8% | 2.3% | 2.8% | 1.6% |
| Jan 2026 | 67.6% | 9.1% | 6.1% | 9.1% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 71.5% | 7.8% | 6.4% | 7.8% | 2.3% | 2.9% | 1.3% |
| Mar 2026 | 41.8% | 18.8% | 12.5% | 15.3% | 4.6% | 4.6% | 2.5% |
| Apr 2026 | 31.8% | 21.2% | 17.4% | 17.4% | 5.2% | 4.2% | 2.8% |
| May 2026 | 33.3% | 22.3% | 14.9% | 14.9% | 6.6% | 4.4% | 3.6% |
| Jun 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Jul 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Aug 2026 | 31.3% | 20.9% | 17.1% | 17.1% | 6.2% | 4.2% | 3.3% |
| Sep 2026 | 33.8% | 22.6% | 15.1% | 15.1% | 6.7% | 3.6% | 3% |
How has the Central Rock Gym and Vertical Endeavors comparison changed over the last 12 months?
3 findings
- Central Rock Gym was ahead of Vertical Endeavors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Central Rock Gym’s share of searches among climbing gyms in the United States moved from 69% to 33.8%, and its estimated monthly branded searches moved from 135K to 27.1K.
- Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States moved from 7.6% to 15.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for United States climbing gyms in September 2026?
2 changes

In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.

In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Central Rock Gym’s and Vertical Endeavors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Central Rock Gym
1 branded search term
- central rock gym
Vertical Endeavors
1 branded search term
- vertical endeavors
Other head-to-heads among climbing gyms

Central Rock Gym vs Bouldering Project: compare search popularity
Central Rock Gym vs Mesa Rim: compare search popularity
Central Rock Gym vs Touchstone Climbing: compare search popularity
Bouldering Project vs Mesa Rim: compare search popularity
Bouldering Project vs Vertical Endeavors: compare search popularity
Bouldering Project vs Touchstone Climbing: compare search popularity

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