Brandwave

Central Rock Gym vs Vertical Endeavors:Which is searched more in the United States?

In September 2026, Central Rock Gym had more branded searches than Vertical Endeavors among climbing gyms in the United States. Central Rock Gym had about 27,100 branded searches, while Vertical Endeavors had 12,100. Central Rock Gym made up 33.8% of all climbing gym searches we track, and Vertical Endeavors accounted for 15.1%.

Share of searches among climbing gyms in the United States in September 2026Is Central Rock Gym or Vertical Endeavors more popular in search?
Central Rock Gym33.8%27.1K searches
vs
Vertical Endeavors15.1%12.1K searches

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Is Central Rock Gym or Vertical Endeavors more popular in search?

Compare the climbing and bouldering gym chains people in the US join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Central Rock Gym and Vertical Endeavors among climbing gyms in the United States, by month

Share of searches by month for Central Rock Gym, Vertical Endeavors. The figures are in the table below the chart.

View monthly share of searches table
MonthCentral Rock GymBouldering ProjectMesa RimVertical EndeavorsTouchstone ClimbingBrooklyn BouldersMovement
Oct 202569%9.3%6.2%7.6%2.8%3.4%1.8%
Nov 202572.1%7.9%5.3%7.9%2.4%2.9%1.6%
Dec 202571.2%7.8%6.4%7.8%2.3%2.8%1.6%
Jan 202667.6%9.1%6.1%9.1%3.3%3.3%1.5%
Feb 202671.5%7.8%6.4%7.8%2.3%2.9%1.3%
Mar 202641.8%18.8%12.5%15.3%4.6%4.6%2.5%
Apr 202631.8%21.2%17.4%17.4%5.2%4.2%2.8%
May 202633.3%22.3%14.9%14.9%6.6%4.4%3.6%
Jun 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
Jul 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
Aug 202631.3%20.9%17.1%17.1%6.2%4.2%3.3%
Sep 202633.8%22.6%15.1%15.1%6.7%3.6%3%

How has the Central Rock Gym and Vertical Endeavors comparison changed over the last 12 months?

3 findings

How did search popularity change for United States climbing gyms in September 2026?

2 changes
  1. In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.

  2. In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Central Rock Gym’s and Vertical Endeavors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Central Rock Gym

1 branded search term

  • central rock gym

Vertical Endeavors

1 branded search term

  • vertical endeavors

How the Brand Demand Index is measured

Other head-to-heads among climbing gyms

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