Brandwave

Bouldering Project vs Touchstone Climbing:Which is more popular?

In September 2026, Bouldering Project had more branded searches than Touchstone Climbing among climbing gyms in the United States. Bouldering Project had about 18,100 branded searches, while Touchstone Climbing had 5,400. Bouldering Project made up 22.6% of all climbing gym searches we track, and Touchstone Climbing accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about climbing gyms, Bouldering Project appeared in one of the three answers and Touchstone Climbing in none.

Among climbing gyms in the United States in September 2026

Who do people search for more?

Bouldering Project, about 3 searches for every 1 for Touchstone Climbing

Bouldering Project 18.1K searchesTouchstone Climbing 5.4K searches

Who does AI mention more?

Bouldering Project, mentioned in 1 of 3 answers, Touchstone Climbing in 0

Bouldering Project in 1 of 3Touchstone Climbing in 0 of 3

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Top climbing gyms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bouldering Project was mentioned in one out of three: in one of the three ChatGPT answers. Touchstone Climbing did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing gyms

3 answers

  • Asked ChatGPT

    “What's the best climbing gym chain in the US?”

    1. 1Movement
    2. 2Bouldering Project
    3. 3Central Rock Gym

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “What are the best rock climbing gyms near me?”

      1. Searched Google, AI Overview

        “climbing gym”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “rock climbing gym near me”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

      Is Bouldering Project or Touchstone Climbing more popular in search?

      This chart shows how often people search Google for Bouldering Project and Touchstone Climbing by name. Each line represents a brand's share of searches for all seven climbing gyms we track, month by month, from searches in United States.

      Bouldering Project and Touchstone Climbing among climbing gyms in the United States, by month

      Share of searches by month for Bouldering Project, Touchstone Climbing. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCentral Rock GymBouldering ProjectMesa RimVertical EndeavorsTouchstone ClimbingBrooklyn BouldersMovement
      Oct 202569%9.3%6.2%7.6%2.8%3.4%1.8%
      Nov 202572.1%7.9%5.3%7.9%2.4%2.9%1.6%
      Dec 202571.2%7.8%6.4%7.8%2.3%2.8%1.6%
      Jan 202667.6%9.1%6.1%9.1%3.3%3.3%1.5%
      Feb 202671.5%7.8%6.4%7.8%2.3%2.9%1.3%
      Mar 202641.8%18.8%12.5%15.3%4.6%4.6%2.5%
      Apr 202631.8%21.2%17.4%17.4%5.2%4.2%2.8%
      May 202633.3%22.3%14.9%14.9%6.6%4.4%3.6%
      Jun 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Jul 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Aug 202631.3%20.9%17.1%17.1%6.2%4.2%3.3%
      Sep 202633.8%22.6%15.1%15.1%6.7%3.6%3%

      How has the Bouldering Project and Touchstone Climbing comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United States climbing gyms in September 2026?

      2 changes

      1. In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%.

      2. In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Bouldering Project’s and Touchstone Climbing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Bouldering Project

      1 branded search term

      • bouldering project

      Touchstone Climbing

      1 branded search term

      • touchstone climbing

      How the Brand Demand Index is measured

      Other head-to-heads among climbing gyms

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