Bouldering Project vs Movement:Which is more popular?
In September 2026, Bouldering Project had more branded searches than Movement among climbing gyms in the United States. Bouldering Project had about 18,100 branded searches, while Movement had 2,400. Bouldering Project made up 22.6% of all climbing gym searches we track, and Movement accounted for 3%. When we asked ChatGPT and Google AI Overviews about climbing gyms, Bouldering Project and Movement each appeared in one of the three answers.
Who do people search for more?
Bouldering Project, about 8 searches for every 1 for Movement
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top climbing gyms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bouldering Project and Movement were each mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Central Rock Gym1 of 3Named in 1 of 3 ChatGPT answers- Bouldering Project1 of 3Named in 1 of 3 ChatGPT answers
Movement1 of 3Named in 1 of 3 ChatGPT answers
Mesa Rim0 of 3Named in 0 of 3 ChatGPT answers
Vertical Endeavors0 of 3Named in 0 of 3 ChatGPT answers
Touchstone Climbing0 of 3Named in 0 of 3 ChatGPT answers
Brooklyn Boulders0 of 3Named in 0 of 3 ChatGPT answers
See every answer about climbing gyms
3 answers
Asked ChatGPT
“What's the best climbing gym chain in the US?”
Asked ChatGPT
“Which bouldering gym is best for beginners?”
Asked ChatGPT
“What are the best rock climbing gyms near me?”
Searched Google, AI Overview
“climbing gym”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rock climbing gym near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Bouldering Project or Movement more popular in search?
This chart shows how often people search Google for Bouldering Project and Movement by name. Each line represents a brand's share of searches for all seven climbing gyms we track, month by month, from searches in United States.
Share of searches by month for Bouldering Project, Movement. The figures are in the table below the chart.
View monthly share of searches table
| Month | Central Rock Gym | Bouldering Project | Mesa Rim | Vertical Endeavors | Touchstone Climbing | Brooklyn Boulders | Movement |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 9.3% | 6.2% | 7.6% | 2.8% | 3.4% | 1.8% |
| Nov 2025 | 72.1% | 7.9% | 5.3% | 7.9% | 2.4% | 2.9% | 1.6% |
| Dec 2025 | 71.2% | 7.8% | 6.4% | 7.8% | 2.3% | 2.8% | 1.6% |
| Jan 2026 | 67.6% | 9.1% | 6.1% | 9.1% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 71.5% | 7.8% | 6.4% | 7.8% | 2.3% | 2.9% | 1.3% |
| Mar 2026 | 41.8% | 18.8% | 12.5% | 15.3% | 4.6% | 4.6% | 2.5% |
| Apr 2026 | 31.8% | 21.2% | 17.4% | 17.4% | 5.2% | 4.2% | 2.8% |
| May 2026 | 33.3% | 22.3% | 14.9% | 14.9% | 6.6% | 4.4% | 3.6% |
| Jun 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Jul 2026 | 32.3% | 21.5% | 14.4% | 17.6% | 6.4% | 4.3% | 3.5% |
| Aug 2026 | 31.3% | 20.9% | 17.1% | 17.1% | 6.2% | 4.2% | 3.3% |
| Sep 2026 | 33.8% | 22.6% | 15.1% | 15.1% | 6.7% | 3.6% | 3% |
How has the Bouldering Project and Movement comparison changed over the last 12 months?
3 findings
- Bouldering Project was ahead of Movement in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States moved from 9.3% to 22.6%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States moved from 1.8% to 3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
How did search popularity change for United States climbing gyms in September 2026?
2 changes
In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%.
Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bouldering Project’s and Movement’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bouldering Project
1 branded search term
- bouldering project
Movement
1 branded search term
- movement climbing
Other head-to-heads among climbing gyms
- Central Rock Gym vs Bouldering Project: compare popularity
- Central Rock Gym vs Mesa Rim: compare popularity
- Central Rock Gym vs Vertical Endeavors: compare popularity
- Central Rock Gym vs Touchstone Climbing: compare popularity
- Bouldering Project vs Mesa Rim: compare popularity
- Bouldering Project vs Vertical Endeavors: compare popularity
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