Brandwave

Central Rock Gym vs Movement:Which is more popular?

In September 2026, Central Rock Gym had more branded searches than Movement among climbing gyms in the United States. Central Rock Gym had about 27,100 branded searches, while Movement had 2,400. Central Rock Gym made up 33.8% of all climbing gym searches we track, and Movement accounted for 3%. When we asked ChatGPT and Google AI Overviews about climbing gyms, Central Rock Gym and Movement each appeared in one of the three answers.

Among climbing gyms in the United States in September 2026

Who do people search for more?

Central Rock Gym, about 11 searches for every 1 for Movement

Central Rock Gym 27.1K searchesMovement 2.4K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Central Rock Gym in 1 of 3Movement in 1 of 3

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Top climbing gyms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Central Rock Gym and Movement were each mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about climbing gyms

3 answers

  • Asked ChatGPT

    “What's the best climbing gym chain in the US?”

    1. 1Movement
    2. 2Bouldering Project
    3. 3Central Rock Gym

  • Asked ChatGPT

    “Which bouldering gym is best for beginners?”

    1. Asked ChatGPT

      “What are the best rock climbing gyms near me?”

      1. Searched Google, AI Overview

        “climbing gym”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “rock climbing gym near me”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

      Is Central Rock Gym or Movement more popular in search?

      This chart shows how often people search Google for Central Rock Gym and Movement by name. Each line represents a brand's share of searches for all seven climbing gyms we track, month by month, from searches in United States.

      Central Rock Gym and Movement among climbing gyms in the United States, by month

      Share of searches by month for Central Rock Gym, Movement. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCentral Rock GymBouldering ProjectMesa RimVertical EndeavorsTouchstone ClimbingBrooklyn BouldersMovement
      Oct 202569%9.3%6.2%7.6%2.8%3.4%1.8%
      Nov 202572.1%7.9%5.3%7.9%2.4%2.9%1.6%
      Dec 202571.2%7.8%6.4%7.8%2.3%2.8%1.6%
      Jan 202667.6%9.1%6.1%9.1%3.3%3.3%1.5%
      Feb 202671.5%7.8%6.4%7.8%2.3%2.9%1.3%
      Mar 202641.8%18.8%12.5%15.3%4.6%4.6%2.5%
      Apr 202631.8%21.2%17.4%17.4%5.2%4.2%2.8%
      May 202633.3%22.3%14.9%14.9%6.6%4.4%3.6%
      Jun 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Jul 202632.3%21.5%14.4%17.6%6.4%4.3%3.5%
      Aug 202631.3%20.9%17.1%17.1%6.2%4.2%3.3%
      Sep 202633.8%22.6%15.1%15.1%6.7%3.6%3%

      How has the Central Rock Gym and Movement comparison changed over the last 12 months?

      3 findings

      How did search popularity change for United States climbing gyms in September 2026?

      2 changes

      1. In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.

      2. Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Central Rock Gym’s and Movement’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Central Rock Gym

      1 branded search term

      • central rock gym

      Movement

      1 branded search term

      • movement climbing

      How the Brand Demand Index is measured

      Other head-to-heads among climbing gyms

      Creator with pink hair and a pink jacket

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