Brandwave

How popular isKirkland's?

In September 2026, people searched for Kirkland's by name about 673,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 3.7% of all United States home decor retailer searches, placing Kirkland's seventh out of ten retailers. When we asked both ChatGPT and Google AI Overviews about home decor retailers, Kirkland's appeared in one of the five answers.

Search and AI answers in September 2026

Kirkland's is the seventh most searched of 10 competitors and not listed in any AI answer.

  1. IKEAShare of searches 41.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. HomeGoodsShare of searches 18.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. World MarketShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 8th
  4. Pottery BarnShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Kirkland'sShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

+5 more

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Top home decor retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kirkland's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HomeGoods1st
  2. IKEA2nd
  3. West Elm3rd
  4. Anthropologie4th
  5. Pottery Barn5th
  6. CB26th
  7. Crate & Barrel7th
  8. World Market8th
  9. At Home9th
  10. Kirkland's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home decor retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which home decor retailers compete with Kirkland's?

Kirkland's against home decor retailers in the United States, by month

Share of searches by month for IKEA, HomeGoods, World Market, Pottery Barn, Crate & Barrel, West Elm, Kirkland's, CB2. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAHomeGoodsWorld MarketPottery BarnCrate & BarrelWest ElmKirkland'sCB2At HomeAnthropologie
Oct 202537.8%16.9%11.7%11.3%7.5%6.2%5.1%2.3%1%0.17%
Nov 202533.8%15.2%12.9%12.4%10.1%5.5%6.8%2%1.1%0.15%
Dec 202534.9%15.6%16.3%12.8%8.5%4.7%4.7%1.7%0.77%0.13%
Jan 202641.1%15%10.5%12.3%8.2%5.5%4.5%2%0.74%0.15%
Feb 202642%15.4%10.6%10.3%8.4%5.7%4.6%2.1%0.76%0.15%
Mar 202643.2%15.8%10.9%10.6%7%5.8%3.9%1.7%0.95%0.16%
Apr 202642.9%15.7%10.9%10.5%7%5.8%3.9%2.1%1.2%0.16%
May 202644.2%16.2%9.2%10.8%7.2%5.9%3.2%2.2%0.97%0.16%
Jun 202646.3%17%9.7%9.3%6.2%5.1%3.4%1.9%1%0.17%
Jul 202643.9%16.1%9.2%10.7%7.2%5.9%4%1.8%1.2%0.16%
Aug 202643.5%19.5%9%10.7%5.8%4.8%3.9%1.8%0.96%0.16%
Sep 202641.5%18.6%10.5%10.1%6.8%5.5%3.7%2%1.1%0.15%

  1. 1.IKEA

    41.5%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -2 points.

  2. 2.HomeGoods

    18.6%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  3. 3.World Market

    10.5%

    Moved from 4th to 3rd. 1.9M estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Pottery Barn

    10.1%

    Moved from 3rd to 4th. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  5. 5.Crate & Barrel

    6.8%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.West Elm

    5.5%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Kirkland's

    3.7%

    Held 7th. 673K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.CB2

    2%

    Held 8th. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.At Home

    1.1%

    Held 9th. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Anthropologie

    0.15%

    Held 10th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between Kirkland's and its closest rivals

Every comparison with Kirkland's

9 comparisons

How has branded search demand for Kirkland's changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kirkland's in the United States fell from 823K to 673K.
  • Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States decreased from 5.1% to 3.7%.
  • Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States peaked at 6.8% in November 2025 and was lowest at 3.2% in May 2026.

How did search popularity change for United States home decor retailers in September 2026?

6 changes

  1. In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.

  2. In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.

  3. In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.

  4. In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.

  5. In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.

  6. In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.

How are Kirkland's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kirkland's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kirkland's

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How the Brand Demand Index is measured

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