At Home vs Kirkland's:Which is more popular?
In September 2026, Kirkland's had more branded searches than At Home among home decor retailers in the United States. Kirkland's had about 673,000 branded searches, while At Home had 201,000. Kirkland's made up 3.7% of all home decor retailer searches we track, and At Home accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about home decor retailers, At Home appeared in two of the five answers and Kirkland's in one.
Who do people search for more?
Kirkland's, about 3 searches for every 1 for At Home
Who does AI mention more?
At Home, mentioned in 2 of 5 answers, Kirkland's in 1
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Top home decor retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, At Home was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kirkland's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HomeGoods1st
IKEA2nd
West Elm3rd
Anthropologie4th
Pottery Barn5th
CB26th
Crate & Barrel7th
World Market8th- At Home9th
- Kirkland's–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- World Market4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IKEA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anthropologie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HomeGoods2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crate & Barrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CB22 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- At Home2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kirkland's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home decor retailers
5 answers
Asked ChatGPT
“Where should I buy home decor in the US?”
Asked ChatGPT
“What are the best home decor stores in the US?”
Asked ChatGPT
“Which home decor store in the US has the best affordable finds?”
Searched Google, AI Overview
“home decor stores”
Searched Google, AI Overview
“home decor”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is At Home or Kirkland's more popular in search?
This chart shows how often people search Google for At Home and Kirkland's by name. Each line represents a brand's share of searches for all ten home decor retailers we track, month by month, from searches in United States.
Share of searches by month for Kirkland's, At Home. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | HomeGoods | World Market | Pottery Barn | Crate & Barrel | West Elm | Kirkland's | CB2 | At Home | Anthropologie |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 16.9% | 11.7% | 11.3% | 7.5% | 6.2% | 5.1% | 2.3% | 1% | 0.17% |
| Nov 2025 | 33.8% | 15.2% | 12.9% | 12.4% | 10.1% | 5.5% | 6.8% | 2% | 1.1% | 0.15% |
| Dec 2025 | 34.9% | 15.6% | 16.3% | 12.8% | 8.5% | 4.7% | 4.7% | 1.7% | 0.77% | 0.13% |
| Jan 2026 | 41.1% | 15% | 10.5% | 12.3% | 8.2% | 5.5% | 4.5% | 2% | 0.74% | 0.15% |
| Feb 2026 | 42% | 15.4% | 10.6% | 10.3% | 8.4% | 5.7% | 4.6% | 2.1% | 0.76% | 0.15% |
| Mar 2026 | 43.2% | 15.8% | 10.9% | 10.6% | 7% | 5.8% | 3.9% | 1.7% | 0.95% | 0.16% |
| Apr 2026 | 42.9% | 15.7% | 10.9% | 10.5% | 7% | 5.8% | 3.9% | 2.1% | 1.2% | 0.16% |
| May 2026 | 44.2% | 16.2% | 9.2% | 10.8% | 7.2% | 5.9% | 3.2% | 2.2% | 0.97% | 0.16% |
| Jun 2026 | 46.3% | 17% | 9.7% | 9.3% | 6.2% | 5.1% | 3.4% | 1.9% | 1% | 0.17% |
| Jul 2026 | 43.9% | 16.1% | 9.2% | 10.7% | 7.2% | 5.9% | 4% | 1.8% | 1.2% | 0.16% |
| Aug 2026 | 43.5% | 19.5% | 9% | 10.7% | 5.8% | 4.8% | 3.9% | 1.8% | 0.96% | 0.16% |
| Sep 2026 | 41.5% | 18.6% | 10.5% | 10.1% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 0.15% |
How has the At Home and Kirkland's comparison changed over the last 12 months?
3 findings
- Kirkland's was ahead of At Home in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, At Home’s share of searches among home decor retailers in the United States moved from 1% to 1.1%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States moved from 5.1% to 3.7%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for United States home decor retailers in September 2026?
2 changes
Estimated monthly branded searches for At Home in the United States rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using At Home’s and Kirkland's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
At Home
1 branded search term
- at home store
Kirkland's
1 branded search term
- kirkland's
Other head-to-heads among home decor retailers
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