Brandwave

How popular isInstant?

In September 2026, people searched for Instant by name about 15,800 times in the United States, a 17.3% decrease from the previous year. These searches made up 3.1% of all United States air fryer brand searches, placing Instant seventh out of 14 brands. When we asked both ChatGPT and Google AI Overviews about air fryer brands, Instant appeared in three of the five answers and was the second most recommended of the 14.

Search and AI answers in September 2026

Instant is the seventh most searched of 14 competitors and the second most recommended in AI answers.

  1. NinjaShare of searches 48.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GourmiaShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. COSORIShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CuisinartShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. InstantShare of searches 3.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+9 more

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Top air fryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Instant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Instant is the second most recommended of the 14.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ninja1st
  2. Instant2nd
  3. COSORI3rd
  4. Breville4th
  5. Beautiful4th
  6. Philips4th
  7. Gourmia–
  8. Cuisinart–
  9. PowerXL–
  10. Chefman–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about air fryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which air fryer brands compete with Instant?

Instant against air fryer brands in the United States, by month

Share of searches by month for Ninja, Gourmia, COSORI, Cuisinart, PowerXL, Chefman, Instant, Bella, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaGourmiaCOSORICuisinartPowerXLChefmanInstantBellaBrevilleBeautifulPhilipsDashKalorikTyphur
Oct 202542.1%15.5%8.5%5.7%6.9%4.7%4%3.1%3.1%1.7%1.7%1.1%1.1%0.75%
Nov 202549%14.6%6.6%5.4%5.4%3.6%3.1%3%3.6%1.3%1.3%0.88%1.1%1.1%
Dec 202548%14.3%7.9%5.3%5.3%4.3%3.1%3.5%2.9%1.6%1.3%0.86%0.86%0.86%
Jan 202653.5%10.8%8.8%3.9%4.8%3.9%3.4%3.2%2.6%1.4%1.2%0.96%0.78%0.64%
Feb 202650.8%12.5%8.4%4.6%5.6%4.6%3.2%2.5%2.5%1.4%1.4%0.91%0.91%0.74%
Mar 202648.1%11.8%11.8%5.3%5.3%4.3%3.1%2.4%2.4%1.3%1.3%0.86%1.1%1.1%
Apr 202658.7%9.7%6.5%4.3%5.3%3.5%2.5%2.4%2.4%1.3%1.1%0.86%0.86%0.7%
May 202650.2%12.4%8.3%5.5%5.5%4.5%3.2%2.5%2.5%1.3%1.3%0.9%0.9%0.9%
Jun 202654.9%11%7.4%4.9%4.9%4.1%3.5%2.2%2.2%1.2%0.99%0.8%0.8%0.99%
Jul 202648.7%12%9.8%5.4%6.5%4.4%3.1%2.9%2%1.6%1.1%0.87%0.87%0.87%
Aug 202646.8%11.5%11.5%5.2%6.3%4.2%3%3.4%2.3%1.9%1.3%0.84%0.84%0.84%
Sep 202648.9%12%9.8%5.4%5.4%4.4%3.1%2.9%2.4%2%1.1%0.88%0.88%0.72%

  1. 1.Ninja

    48.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Gourmia

    12%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.COSORI

    9.8%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Cuisinart

    5.4%

    Moved from 5th to 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.PowerXL

    5.4%

    Moved from 4th to 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  6. 6.Chefman

    4.4%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Instant

    3.1%

    Moved from 8th to 7th. 15.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Bella

    2.9%

    Moved from 7th to 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  9. 9.Breville

    2.4%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Beautiful

    2%

    Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Philips

    1.1%

    Held 11th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  12. 12.Dash

    0.88%

    Held 12th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Kalorik

    0.88%

    Held 13th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Typhur

    0.72%

    Held 14th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Instant and its closest rivals

Every comparison with Instant

13 comparisons

How has branded search demand for Instant changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Instant in the United States fell from 19.1K to 15.8K.
  • Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States decreased from 4% to 3.1%.
  • Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States peaked at 4% in October 2025 and was lowest at 2.5% in April 2026.

How did search popularity change for United States air fryer brands in September 2026?

6 changes

  1. In September 2026, Gourmia overtook COSORI to rank 2nd among air fryer brands in the United States, with 12% of the searches.

  2. In September 2026, Ninja gained share of searches among air fryer brands in the United States, from 46.8% to 48.9%.

  3. In September 2026, COSORI lost share of searches among air fryer brands in the United States, from 11.5% to 9.8%.

  4. In September 2026, PowerXL lost share of searches among air fryer brands in the United States, from 6.3% to 5.4%.

  5. In September 2026, Bella lost share of searches among air fryer brands in the United States, from 3.4% to 2.9%.

  6. Beautiful’s share of searches among air fryer brands in the United States has gained ground for 3 months in a row, from 1.2% to 2% in September 2026.

How are Instant’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Instant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • instant pot air fryer
  • instant vortex

Do you work for Instant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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