Instant vs Philips:Which is more popular?
In September 2026, Instant had more branded searches than Philips among air fryer brands in the United States. Instant had about 15,800 branded searches, while Philips had 5,400. Instant made up 3.1% of all air fryer brand searches we track, and Philips accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Instant appeared in three of the five answers and Philips in one. Instant was mentioned before Philips in every answer that named either.
Who do people search for more?
Instant, about 3 searches for every 1 for Philips
Who does AI mention more?
Instant, mentioned in 3 of 5 answers, Philips in 1
Who does AI recommend more?
Instant, named ahead of Philips in 3 of 3 answers
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Instant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instant was listed before Philips in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer should I buy?”
Asked ChatGPT
“What are the best air fryer brands?”
Asked ChatGPT
“What is the best air fryer for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Instant or Philips more popular in search?
This chart shows how often people search Google for Instant and Philips by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.
Share of searches by month for Instant, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Gourmia | COSORI | Cuisinart | PowerXL | Chefman | Instant | Bella | Breville | Beautiful | Philips | Dash | Kalorik | Typhur |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 15.5% | 8.5% | 5.7% | 6.9% | 4.7% | 4% | 3.1% | 3.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.75% |
| Nov 2025 | 49% | 14.6% | 6.6% | 5.4% | 5.4% | 3.6% | 3.1% | 3% | 3.6% | 1.3% | 1.3% | 0.88% | 1.1% | 1.1% |
| Dec 2025 | 48% | 14.3% | 7.9% | 5.3% | 5.3% | 4.3% | 3.1% | 3.5% | 2.9% | 1.6% | 1.3% | 0.86% | 0.86% | 0.86% |
| Jan 2026 | 53.5% | 10.8% | 8.8% | 3.9% | 4.8% | 3.9% | 3.4% | 3.2% | 2.6% | 1.4% | 1.2% | 0.96% | 0.78% | 0.64% |
| Feb 2026 | 50.8% | 12.5% | 8.4% | 4.6% | 5.6% | 4.6% | 3.2% | 2.5% | 2.5% | 1.4% | 1.4% | 0.91% | 0.91% | 0.74% |
| Mar 2026 | 48.1% | 11.8% | 11.8% | 5.3% | 5.3% | 4.3% | 3.1% | 2.4% | 2.4% | 1.3% | 1.3% | 0.86% | 1.1% | 1.1% |
| Apr 2026 | 58.7% | 9.7% | 6.5% | 4.3% | 5.3% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 1.1% | 0.86% | 0.86% | 0.7% |
| May 2026 | 50.2% | 12.4% | 8.3% | 5.5% | 5.5% | 4.5% | 3.2% | 2.5% | 2.5% | 1.3% | 1.3% | 0.9% | 0.9% | 0.9% |
| Jun 2026 | 54.9% | 11% | 7.4% | 4.9% | 4.9% | 4.1% | 3.5% | 2.2% | 2.2% | 1.2% | 0.99% | 0.8% | 0.8% | 0.99% |
| Jul 2026 | 48.7% | 12% | 9.8% | 5.4% | 6.5% | 4.4% | 3.1% | 2.9% | 2% | 1.6% | 1.1% | 0.87% | 0.87% | 0.87% |
| Aug 2026 | 46.8% | 11.5% | 11.5% | 5.2% | 6.3% | 4.2% | 3% | 3.4% | 2.3% | 1.9% | 1.3% | 0.84% | 0.84% | 0.84% |
| Sep 2026 | 48.9% | 12% | 9.8% | 5.4% | 5.4% | 4.4% | 3.1% | 2.9% | 2.4% | 2% | 1.1% | 0.88% | 0.88% | 0.72% |
How has the Instant and Philips comparison changed over the last 12 months?
3 findings
- Instant was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States moved from 4% to 3.1%, and its estimated monthly branded searches moved from 19.1K to 15.8K.
- Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in the United States moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for United States air fryer brands in September 2026?
2 changes
In September 2026, Instant rose from 8th to 7th among air fryer brands in the United States.
Estimated monthly branded searches for Philips in the United States fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Instant’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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