Chefman vs Instant:Which is more popular?
In September 2026, Chefman had more branded searches than Instant among air fryer brands in the United States. Chefman had about 22,200 branded searches, while Instant had 15,800. Chefman made up 4.4% of all air fryer brand searches we track, and Instant accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about air fryer brands, Instant appeared in three of the five answers and Chefman in none.
Who do people search for more?
Chefman, about 41% more searches than Instant
Who does AI mention more?
Instant, mentioned in 3 of 5 answers, Chefman in 0
Who does AI recommend more?
Instant, the only one of the two named
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Top air fryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Instant was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chefman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
COSORI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Instant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beautiful2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gourmia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PowerXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Chefman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air fryer brands
5 answers
Asked ChatGPT
“Which air fryer should I buy?”
Asked ChatGPT
“What are the best air fryer brands?”
Asked ChatGPT
“What is the best air fryer for a family?”
Searched Google, AI Overview
“air fryer”
Searched Google, AI Overview
“best air fryer”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Chefman or Instant more popular in search?
This chart shows how often people search Google for Chefman and Instant by name. Each line represents a brand's share of searches for all 14 air fryer brands we track, month by month, from searches in United States.
Share of searches by month for Chefman, Instant. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | Gourmia | COSORI | Cuisinart | PowerXL | Chefman | Instant | Bella | Breville | Beautiful | Philips | Dash | Kalorik | Typhur |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 15.5% | 8.5% | 5.7% | 6.9% | 4.7% | 4% | 3.1% | 3.1% | 1.7% | 1.7% | 1.1% | 1.1% | 0.75% |
| Nov 2025 | 49% | 14.6% | 6.6% | 5.4% | 5.4% | 3.6% | 3.1% | 3% | 3.6% | 1.3% | 1.3% | 0.88% | 1.1% | 1.1% |
| Dec 2025 | 48% | 14.3% | 7.9% | 5.3% | 5.3% | 4.3% | 3.1% | 3.5% | 2.9% | 1.6% | 1.3% | 0.86% | 0.86% | 0.86% |
| Jan 2026 | 53.5% | 10.8% | 8.8% | 3.9% | 4.8% | 3.9% | 3.4% | 3.2% | 2.6% | 1.4% | 1.2% | 0.96% | 0.78% | 0.64% |
| Feb 2026 | 50.8% | 12.5% | 8.4% | 4.6% | 5.6% | 4.6% | 3.2% | 2.5% | 2.5% | 1.4% | 1.4% | 0.91% | 0.91% | 0.74% |
| Mar 2026 | 48.1% | 11.8% | 11.8% | 5.3% | 5.3% | 4.3% | 3.1% | 2.4% | 2.4% | 1.3% | 1.3% | 0.86% | 1.1% | 1.1% |
| Apr 2026 | 58.7% | 9.7% | 6.5% | 4.3% | 5.3% | 3.5% | 2.5% | 2.4% | 2.4% | 1.3% | 1.1% | 0.86% | 0.86% | 0.7% |
| May 2026 | 50.2% | 12.4% | 8.3% | 5.5% | 5.5% | 4.5% | 3.2% | 2.5% | 2.5% | 1.3% | 1.3% | 0.9% | 0.9% | 0.9% |
| Jun 2026 | 54.9% | 11% | 7.4% | 4.9% | 4.9% | 4.1% | 3.5% | 2.2% | 2.2% | 1.2% | 0.99% | 0.8% | 0.8% | 0.99% |
| Jul 2026 | 48.7% | 12% | 9.8% | 5.4% | 6.5% | 4.4% | 3.1% | 2.9% | 2% | 1.6% | 1.1% | 0.87% | 0.87% | 0.87% |
| Aug 2026 | 46.8% | 11.5% | 11.5% | 5.2% | 6.3% | 4.2% | 3% | 3.4% | 2.3% | 1.9% | 1.3% | 0.84% | 0.84% | 0.84% |
| Sep 2026 | 48.9% | 12% | 9.8% | 5.4% | 5.4% | 4.4% | 3.1% | 2.9% | 2.4% | 2% | 1.1% | 0.88% | 0.88% | 0.72% |
How has the Chefman and Instant comparison changed over the last 12 months?
3 findings
- Chefman was ahead of Instant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chefman’s share of searches among air fryer brands in the United States moved from 4.7% to 4.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Instant’s share of searches among air fryer brands in the United States moved from 4% to 3.1%, and its estimated monthly branded searches moved from 19.1K to 15.8K.
How did search popularity change for United States air fryer brands in September 2026?
1 change
In September 2026, Instant rose from 8th to 7th among air fryer brands in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chefman’s and Instant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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