Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 92,100 times in the United States, about the same as the previous year. These searches made up 7.5% of all United States TV brand searches, placing Hisense fifth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Hisense appeared in four of the five answers and was the fourth most recommended of the 13.

Search and AI answers in September 2026

Hisense is the fifth most searched of 13 competitors and the fourth most recommended in AI answers.

  1. RokuShare of searches 30.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  2. SamsungShare of searches 16.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LGShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. VizioShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. HisenseShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+8 more

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense is the fourth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LG1st
  2. Samsung2nd
  3. Sony3rd
  4. Hisense4th
  5. Insignia5th
  6. TCL6th
  7. Roku7th
  8. Vizio8th
  9. Panasonic9th
  10. Element–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TCL2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vizio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insignia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Element0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which TV brands compete with Hisense?

Hisense against TV brands in the United States, by month

Share of searches by month for Roku, Samsung, LG, Vizio, Hisense, TCL, Sony, Insignia. The figures are in the table below the chart.

View monthly share of searches table
MonthRokuSamsungLGVizioHisenseTCLSonyInsigniaElementPhilipsPanasonicSharpToshiba
Oct 202526.5%21.6%11.8%8%8%6.5%5.3%3.6%1.3%1.1%4.4%0.87%1.1%
Nov 202528.9%19.3%10.6%8.6%8.6%7.1%7.1%3.9%1.2%0.95%2.1%0.78%0.95%
Dec 202528.9%19.3%10.6%10.6%8.7%7.1%4.8%3.9%1.2%1.2%1.7%0.95%1.2%
Jan 202631.2%17.1%11.4%9.4%7.7%7.7%6.3%3.4%1.3%1%1.5%1%1%
Feb 202631.8%17.4%9.6%9.6%7.8%7.8%6.4%3.5%1.3%1%1.6%1%1.3%
Mar 202631.4%17.3%9.5%9.5%7.7%7.7%6.3%4.2%1.5%1.3%1.3%1%1.3%
Apr 202633.5%15%10.1%10.1%8.2%6.7%6.7%3.7%1.3%1.3%1.3%0.9%1.1%
May 202630.3%16.6%9.1%11.1%9.1%7.4%6.1%4.1%1.5%1.2%1.2%1%1.2%
Jun 202632.6%14.6%9.8%9.8%9.8%8%5.4%4.4%1.3%1.1%1.1%0.88%1.3%
Jul 202632%17.6%7.9%9.6%9.6%7.9%5.3%4.3%1.3%1.3%1.1%0.86%1.3%
Aug 202630.5%16.7%9.2%11.2%9.2%7.5%6.1%4.1%1.2%1.2%1%0.82%1.2%
Sep 202630.6%16.8%13.7%9.2%7.5%7.5%5%4.1%1.2%1.2%1%1%1%

  1. 1.Roku

    30.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Samsung

    16.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.LG

    13.7%

    Moved from 5th to 3rd. 135K estimated branded searches, +49.2% vs prior month. Share +4.6 points.

  4. 4.Vizio

    9.2%

    Moved from 3rd to 4th. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.

  5. 5.Hisense

    7.5%

    Moved from 4th to 5th. 74K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.TCL

    7.5%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sony

    5%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  8. 8.Insignia

    4.1%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Element

    1.2%

    Held 9th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Philips

    1.2%

    Held 10th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Panasonic

    1%

    Moved from 12th to 11th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Sharp

    1%

    Moved from 13th to 12th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  13. 13.Toshiba

    1%

    Moved from 11th to 13th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Hisense and its closest rivals

Every comparison with Hisense

24 comparisons

How has branded search demand for Hisense changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense in the United States held steady, from 88.8K to 92.1K.
  • Across the 12 months ending September 2026, Hisense’s share of searches among TV brands in the United States peaked at 9.8% in June 2026 and was lowest at 7.5% in September 2026.
  • Across the 12 months ending September 2026, Hisense fell from 4th to 5th among TV brands in the United States.

How did search popularity change for United States TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Vizio and Hisense to rank 3rd among TV brands in the United States, with 13.7% of the searches.

  2. In September 2026, Vizio lost share of searches among TV brands in the United States, from 11.2% to 9.2%.

  3. In September 2026, Hisense lost share of searches among TV brands in the United States, from 9.2% to 7.5%.

  4. In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%.

  5. In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States.

  6. In September 2026, Sharp rose from 13th to 12th among TV brands in the United States.

How are Hisense’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hisense refrigerator
  • hisense tv

Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hisense compete?

Hisense is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands5th of 137.5%Shown above
Refrigerator brands9th of 153.1%Show ranking
Creator with pink hair and a pink jacket

Is Hisense your brand?

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