How popular isHawkSoft in search?
In September 2026, people searched for HawkSoft by name about 1,940 times in the United States, about the same as the previous year. These searches made up 2.8% of all United States insurance agency software searches, placing HawkSoft ninth out of ten brands.
AgencyZoom26.6%
AMS36019.8%
Zywave17.8%
EZLynx11.9%
AgencyBloc9.7%
Applied Epic4.3%
NowCerts3.5%- QQCatalyst3.5%
HawkSoft2.8%
Jenesis0.16%
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Which insurance agency software compete with HawkSoft?
Share of searches by month for AgencyZoom, AMS360, Zywave, EZLynx, AgencyBloc, Applied Epic, NowCerts, QQCatalyst, HawkSoft. The figures are in the table below the chart.
View monthly share of searches table
| Month | AgencyZoom | AMS360 | Zywave | EZLynx | AgencyBloc | Applied Epic | NowCerts | QQCatalyst | HawkSoft | Jenesis |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 19.9% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.6% | 2.5% | 0.27% |
| Nov 2025 | 18.8% | 19.8% | 18.8% | 15.3% | 12.6% | 3.7% | 3.7% | 4.5% | 2.5% | 0.26% |
| Dec 2025 | 18.1% | 19.2% | 18.1% | 18.1% | 12.1% | 3.6% | 3.6% | 4.3% | 2.4% | 0.31% |
| Jan 2026 | 20.6% | 17.8% | 20.6% | 16.8% | 9.2% | 4% | 3.3% | 4% | 3.4% | 0.29% |
| Feb 2026 | 22.4% | 19.4% | 18.3% | 15% | 10% | 4.4% | 2.9% | 4.4% | 2.9% | 0.32% |
| Mar 2026 | 24.2% | 20.1% | 16.2% | 16.2% | 8.8% | 3.9% | 3.2% | 3.9% | 3.3% | 0.28% |
| Apr 2026 | 21.5% | 18.6% | 17.6% | 17.6% | 9.6% | 4.2% | 3.5% | 4.2% | 2.8% | 0.31% |
| May 2026 | 23% | 19.9% | 18.8% | 15.4% | 8.4% | 3.7% | 3% | 4.5% | 3% | 0.26% |
| Jun 2026 | 25.7% | 18.2% | 17.2% | 14.1% | 9.4% | 4.1% | 3.4% | 4.1% | 3.5% | 0.2% |
| Jul 2026 | 23.1% | 20% | 18.9% | 15.5% | 8.4% | 3.7% | 3.7% | 3.7% | 2.6% | 0.27% |
| Aug 2026 | 21.5% | 22.8% | 17.6% | 14.4% | 9.6% | 4.2% | 3.5% | 3.5% | 2.8% | 0.25% |
| Sep 2026 | 26.6% | 19.8% | 17.8% | 11.9% | 9.7% | 4.3% | 3.5% | 3.5% | 2.8% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26.6% | 18.1K | +22.3% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 19.8% | 13.5K | -14% | -3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.8% | 12.1K | 0% | +0.2 points | |
| 4, held 4th | 11.9% | 8.1K | -18.2% | -2.5 points | |
| 5, held 5th | 9.7% | 6.6K | 0% | +0.1 points | |
| 6, held 6th | 4.3% | 2.9K | 0% | 0 points | |
| 7, held 7th | 3.5% | 2.4K | 0% | 0 points | |
| 8, held 8th | 3.5% | 2.4K | 0% | 0 points | |
| 9, held 9th | 2.8% | 1.9K | 0% | 0 points | |
| 10, held 10th | 0.16% | 110 | -35.3% | -0.1 points |
26.6%
Moved from 2nd to 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +5.1 points.
2.
AMS36019.8%
Moved from 1st to 2nd. 13.5K estimated branded searches, -14% vs prior month. Share -3 points.
3.
Zywave17.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
EZLynx11.9%
Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.5 points.
9.7%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.3%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
NowCerts3.5%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.
HawkSoft2.8%
Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Jenesis0.16%
Held 10th. 110 estimated branded searches, -35.3% vs prior month. Share -0.1 points.
Compare search popularity between HawkSoft and its closest rivals
Every comparison with HawkSoft
9 comparisons
How has branded search demand for HawkSoft changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HawkSoft in the United States held steady at 1.9K.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in the United States peaked at 3.5% in June 2026 and was lowest at 2.4% in December 2025.
How did search popularity change for United States insurance agency software in September 2026?
6 changes
In September 2026, AgencyZoom overtook AMS360 to become the leader among insurance agency software in the United States, with 26.6% of the searches.
In September 2026, AMS360 lost share of searches among insurance agency software in the United States, from 22.8% to 19.8%.
In September 2026, EZLynx lost share of searches among insurance agency software in the United States, from 14.4% to 11.9%.
Estimated monthly branded searches for Jenesis in the United States fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
Estimated monthly branded searches for AgencyBloc in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for QQCatalyst in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are HawkSoft’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HawkSoft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hawksoft
- hawksoft software
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Is HawkSoft your brand?
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